MxPlanning | Investments | Pharmaceutical LeadSanofi - Dupixent

Investments | Pharmaceutical LeadBoehringer Ingelheim

The WARC Awards, in association with Cannes Lions International Festival of Creativity, will celebrate strategic brilliance in addition to effective impact & are the ultimate global recognition for marketing effectiveness.The North America regional awards will be judged by a high-calibre panel made up of senior marketers from some of the biggest brands and top agency professionals from around the region. Gold regional winners automatically progress to compete for the Global Grands Prix, announced during Cannes Lions week

Represent nuun hydration through product and brand support including word of mouth promotion, use of products at athletic events, and social media representation.• Responsible for the execution of small grassroots marketing with both retailers and event clubs • Assist with execution of large events and key sponsorships • Educate new consumers and loyal fans on the benefits of nuun products• Uphold brand standards of appearance and communication

Lead Strategy, Planning, Analytics & Digital Operations teams focused on defining, enabling and evolving tailored solutions helping drive ROI and meaningful connections between brands and their consumers for a large portfolio of brands

As a Manager at Women’s Marketing Inc., Amy uses her entrepreneurial spirit and her ability to adapt to changing marketing conditions to drive innovation within campaign tactics and strategies. She is able to identify new opportunities, emerging trends, and competitive challenges that enable the agency to deliver successful campaigns that solidify client engagements long term. Working in tandem with the planning and sales team Amy insures the fulfillment of campaign objectives and performs ongoing optimizations to maximize advertising success for clients. In addition Amy oversees the Ad Operations team to ensure the flawless execution of every campaign.

Client: Unilever Dove Masterbrand At Ryan Partnership Amy managed all Dove.com strategy and deliverables, developed process for Amazon.com product page updates and managed the Dove Insider Relationship Marketing program on Dove.com. •Develop and implement digital marketing plans for new and existing clients •Monitor, review and report on all digital campaign components•Actively participate on social networking sites, help direct company strategy/usage•Establish, implement and measure the effectiveness of mobile initiatives & programs•Foster relationships with existing marketing partners and identify new opportunities•Analyze customer research, current market conditions and competitor information•Collaborate with marketing & consumer digital group to determine enhancements, features, and functions of various marketing platforms •Keep abreast of emerging technologies and communities in the social media space and report back to marketing teams suggesting ways to integrate into existing and future campaigns•Report on campaigns & emerging technologies, present results and key opportunities

At Maclaren Amy was responsible for the Global content management of maclarenbaby.com. Amy also managed eCommerce deployment, search engine marketing and all digital marketing initiatives including support of the Maclaren Global social media outreach.• Worked with Global markets to ensure all markets delivered a consistent and cohesive message• Strategized with Global marketing team to drive direct-to-consumer revenue for Maclaren • Monitored, maintained and developed concepts for branded social networking websites• Monitored industry trends and competitor websites based on benchmarked statistics• Strategized ongoing improvements for the current Maclaren branding site• Managed all Maclaren web content updates for the U.S. and Global markets• Monitored Google Analytics tools for all Global websites • Supported all online marketing and advertising initiatives • Assisted in the implementation and development of a Maclaren eCommerce site • Assisted in the integration of all consumer and retailer databases into CRM system

• Plan, analyze and optimize online banner campaigns• Manage geo-targeted and national online banner campaigns • Monitor campaign delivery through DoubleClick, PointRoll, Atlas, Eyeblaster, Spongecell and various ad servers• Pull and customize campaign reports using Microsoft Excel• Develop and implement optimization strategy with the account management team based on campaign performance• Create pre campaign and post campaign decks using Microsoft PowerPoint• Delivery of campaign performance delivery reports with strategic analysis • Post campaign analysis and providing wrap reports• Search Engine Marketing campaign management • Optimize search campaigns based on keyword performance• Reconciling Search and Display delivery at the end of each month• Train new hires to the analytics team and training Time Inc. partners in India on the functions of the analytics team

Supported the maximization of sales plans through superior customer service, sales support and strategic selling• Ensuring that the sales executives and market management team achieve sales, service and profitability goals by meeting deadlines and ensuring client satisfaction• Continually strategize methods of marketing a brand that markets itself• Exceeded annual sales target of $569,000 by 115.7% by the close of the fiscal year in 2005

Simply Baby and Kids is a luxury baby goods boutique with the offerings of personal shopping, product demonstration, baby shower registries and most amenities for parents and expecting mothers and fathers.• Supervised a staff of eight employees• Created a training manual and a policy manual and revised as necessary• Interviewed, hired, and trained qualified staff • Ensured staff members productivity and performance were in accord with their assigned positions• Instructed employees on providing superior customer service as a vital part of their function and critical to the survival of Simply Baby, Inc.• Assisted customers with products and ensured satisfaction

• Assist clients with all questions relating to their websites and billing• Process new accounts and data entry• Quality assurance for all new campaign set up