Oversaw daily communications for the State of New Jersey's horse racing division at Meadowlands Racetrack, a world-class sports and entertainment facility with live Standardbred and Thoroughbred horse racing. Wrote press releases, fact sheets, bios and other press materials. Coordinated annual press conferences and media coverage of the $1.5 million Hambletonian and $1 million Meadowlands Pace, North America’s richest events for Standardbred racehorses. Developed and pitched feature ideas to media. Managed event listings and coverage. Created and uploaded editorial and visual content for web site, social media and email campaigns. Designed and edited three annual media guides and managed printing process.

Provide on-site support to key luxury appliance client Signature Kitchen Suite (LG) in hybrid role of agency account management and client marketing management. Drive brand marketing strategies and channel programs to support the growth of the Signature Kitchen Suite business division. Work cross-functionally with other groups, including product development, product marketing, sales and operations, to understand channel marketing objectives, analyze sales data/trends, and develop and implement brand and tactical channel marketing plans.

Independent consultant working closely with high-profile gaming, sports and entertainment clients to drive growth and profitability through effective messaging. Clients include Avatar Ventures, Rachel Rodin LLC and SOA of NY.

Managed all marketing and media relations for the Meadowlands Racetrack, the world’s premier facility for live harness racing, and Winners Bayonne, a luxury off-track wagering facility. Developed, planned and executed $2.5 million annual marketing plan. Supervised media buyer in developing media plan, strategy and in-kind relationships to maximize target audience reach at cost-effective rates. Developed creative strategy and directed in-house design. Managed public relations efforts and served as spokesperson. Built and managed online initiatives, including editorial and visual content for web site, social media and e-mail campaigns.

Led marketing efforts for leading global manufacturer-supplier of LED lighting products, including advertising, promotions, trade shows, digital communications and public relations.

Managing media relations efforts and writing marketing materials for leading energy-efficient lighting manufacturer MaxLite (www.maxlite.com). An ENERGY STAR Partner of the Year, MaxLite offers an extensive line of state-of-the-art indoor and outdoor LED lamps and luminaires.

Wrote and edited all marketing communications, including brochures, case studies, catalogs, email campaigns, flyers, specification sheets, social media posts and web site copy. Planned and executed corporate meetings and events, including sales meetings, cocktail parties and incentive travel. Managed cause marketing initiatives, including partnerships with Habitat for Humanity and Table to Table.

Lead a team of 6 in marketing efforts for leading global manufacturer-supplier of LED lighting products, including advertising, promotions, trade shows, digital communications and public relations. Develop comprehensive launch plans for product introductions and expansions into new vertical markets. Write and edit marketing communications, including brochures, case studies, catalogs, email campaigns, flyers, specification sheets, social media posts and web site copy. Plan and execute corporate meetings and events, including sales meetings, cocktail parties and incentive travel. Manage cause marketing initiatives, including partnerships with Habitat for Humanity and Table to Table. A five-time ENERGY STAR Partner of the Year, MaxLite offers an extensive line of quality, certified indoor and outdoor LED lighting solutions for the commercial industrial, residential and OEM markets.