Alison Cravens

Alison Cravens Email and Phone Number

Senior Product Marketing Manager - Cross-Border And Streamlined Sales Tax At Avalara @ Avalara

Alison Cravens's Contact Details

Alison Cravens work email

Alison Cravens personal email

n/a

Alison Cravens's Current Company Details

Avalara

Senior Product Marketing Manager - Cross-Border And Streamlined Sales Tax At Avalara

Alison Cravens Work Experience

  • Senior Product Marketing Manager
    Avalara ['Oct 2021', 'Present']
    Durham, Nc, Us
  • Assistant Director Product Marketing
    Symetra ['Apr 2019', 'Oct 2021']
    Bellevue, Wa, Us
    As Assistant Director of Product Marketing for the Retirement Division at Symetra Life Insurance Company, I lead a team of 4 marketing professionals responsible for the writing, creation and distribution of marketing collateral for 6 product launches and 25 product refreshes each year with the goal of providing assets to key clients like Merrill Lynch and JPMorgan Chase. In addition, I am part of multiple cross-functional teams responsible for the creation and implementation of sales enablement strategies, process improvement, and product positioning and messaging to meet the goal of $4B in retirement sales in 2021.
  • Product Marketing Manager
    Symetra ['Jan 2019', 'Apr 2019']
    Bellevue, Wa, Us
    In the four years between March 2015 and April 2019, I was promoted three times from Marketing Analyst to Product Marketing Manager. During this time I acted as the product and project marketing manager for 8 new product launches and 20 product refreshes, updating over 100 pieces each year to meet yearly sales goals and objectives. I've created, written, and implemented marketing campaigns for each of our product launches to help increase sales leads. In addition to the product marketing initiatives, I acted as the division lead for the marketing workflow system to improve overall process and cross-functional communication resulting in an increase of overall speed to market by 4 weeks for product launches. All of this was accomplished through communication and cooperation with sales, product, compliance, training and actuary.
  • Senior Marketing Analyst
    Symetra ['Feb 2017', 'Dec 2018']
    Bellevue, Wa, Us
  • Marketing Analyst
    Symetra ['Mar 2015', 'Feb 2017']
    Bellevue, Wa, Us
  • Internal Wholesaler
    Symetra ['Dec 2014', 'Mar 2015']
    Bellevue, Wa, Us
    I started at Symetra as a Sales Support Specialist and was promoted to an Internal Wholesaler, an inside sales position. In these roles I worked closely with team members to provide excellent service and support to our aligned territory to meet our annual sales goals of $197 million for 2014. Daily tasks include providing client specific product illustrations, relationship management between advisors and Symetra and product and service support for new and existing contracts.
  • Sales Support
    Symetra ['Dec 2013', 'Dec 2014']
    Bellevue, Wa, Us
  • Sales Intern
    Transperfect Translations ['Nov 2012', 'Jun 2013']
    New York, Ny, Us
  • Salon Manager
    Divine Design Salon ['Oct 2008', 'Jul 2012']

Alison Cravens Education

  • Product Marketing Alliance
    Product Marketing Core 2021 - 2021
  • University Of Washington
    Project Management 2017 - 2018
  • University Of Washington
    General 2008 - 2012
  • Mountlake Terrace High School
    High School/Secondary Diplomas And Certificates 2004 - 2008

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Frequently Asked Questions about Alison Cravens

What company does Alison Cravens work for?

Alison Cravens works for Avalara

What is Alison Cravens's role in his/her workplace?

Alison Cravens's role in his/her workplace is Senior Product Marketing Manager - Cross-Border And Streamlined Sales Tax At Avalara.

What is Alison Cravens's email address?

Alison Cravens's email address is al****@****tra.com

What schools did Alison Cravens attend?

Alison Cravens attended Product Marketing Alliance, University Of Washington, University Of Washington, and Mountlake Terrace High School .

What is Alison Cravens's role in his/her workplace?

Alison Cravens has skills like Event Management, Sales Management, Multi Tasking, Customer Service, Social Skills, Social Media, Social Marketing, Marketing, Marketing Management, Online Advertising, Microsoft Office, Marketing Strategy, Email Marketing, Direct Marketing, Management, Market Research, Social Networking, Social Media Marketing, Microsoft Excel, Microsoft Word, Online Marketing, Sales, Powerpoint, Leadership, Time Management, Teamwork, Account Management, Research, Project Management, and Team Leadership.

Who are the industry peers of Alison Cravens at other companies?

Alison Cravens's peers at other companies are Andrew Stephan, Ethan Boyles, Kara Veach, Margie Lane, Mba, Alyssa Monserrate, and Ricardo Acevedo. and Richard Martinez. Alison Cravens's peers at other companies are Andrew Stephan, Ethan Boyles, Kara Veach, Margie Lane, Mba, Alyssa Monserrate, and Ricardo Acevedo. and Richard Martinez.