Head of Pacific Cycle, recreational Consumer Goods Company, representing some of the most well known National bicycle brands: Schwinn, Mongoose, and Ironhorse. Developing and implementing the strategic plan to build a $500M + global recreation business. Full P & L accountability, leading senior staff of 7 and indirect team of 400 across 5 global facilities. Strengthened key metrics in a downturn market: increased profits 25% and gross profit margins 3.5%.

Led and directed sales and purchasing functions with responsibility for annual revenue of $400M. Developed and executed strategic vision for National brands and cross channel initiatives to grow market share, build customer base, and increase net profits. Drove acquisition of new customers/merchants while also building base-volume growth through development/sourcing of expanded product line to existing customers.

Promoted to integrated an acquisition of Royce Union Bicycles located in New York. Developed and launched a re-organization plan to generate gross profits of 20% and increase market share.

Responsible for the development of bicycle programs for National and Regional retailers such as Toys R Us, Target, Sears, Shopko, and The Sports Authority. Launched and successfully initiated direct ship programs with National retailers to manage inventory levels and minimize operating expenses. Managed a Business Manager and Logistics Manager responsible for $75M in revenue as well as forecast analysis and order maintenace and managed the Independent Representative Sales Team to achieve profitability goals and increase market share.

Responsible for the management of a $12M National Account and delivery 10% growth. Responsibilities include, but not limited to, the management of a $400k advertising budget, the execution of category reviews through fact based selling, and the development of everyday programs to maintain acceptable profit margins while growing the business. Managed 10 Corporate Field Sales Representatives calling on Divisional Category Managers as well as 8 Retail Brokers.