PCNA Brands: SoBe, Aquafina, Propel, Sierra Mist Highlights: Account lead across integrated agencies for brand SoBe’s groundbreaking partnership with Sports Illustrated Swimsuit edition two years in a row. Key responsibilities included concept development, vetting and handling celebrity talent, multi-agency photo shoot coordination, and post production. Process recognized by PepsiCo CMO Frank Cooper as the benchmark for how partner agencies should operate Led strategy through execution of Client event sponsorships. Standouts include Starbucks Frappuccino at Mercedes Benz Fashion Week and SoBe at South By Southwest. Projects included onsite experiential activation, video production, and talent management

Mitsubishi Motors North America

Management of PepsiCo Foodservice marketing across 150 national and regional foodservice customer accounts Responsible for leading the development and execution of new business pitches, contract renewals, and consumer marketing programs to drive PepsiCo business

Managed the repositioning and national advertising of Boost Mobile that led to Boost being named 2009 North American Prepaid Mobile Service of the Year by analyst firm Frost & Sullivan. From our ABA Stevie Award Case Study: Boost Mobile’s marketing campaign, ‘Unwronged,’ positions Boost Mobile and its groundbreaking $50 Monthly Unlimited plan as offering wireless consumers tremendous value with predictable payments, no contracts and a dependable nationwide network while taking aim at competitor shortcomings including nasty hidden fees, shoddy networks and flimsy phones. Launched in February 2009, Unwronged successfully re-introduced the Boost Mobile brand through arresting and iconic creative including TV, radio, print, out-of-home and digital elements resulting in the highest brand awareness levels in the company’s history and an impressive 2.1 million new customers gained in the first three quarters of 2009.

North America's only Purchase Design Agency. We design programs that connect solutions and shopper behavior to sales growth. Everything we do is designed to drive purchase.

Oversaw all marketing activity across Spirits portfolio for national liquor channel customers including, Total Wine & More, BevMo, ABC and Costco

Responsible for building the new to world eCommerce discipline for the organization, recruiting talent and managing a team of three in the development of all content and marketing efforts to establish Diageo’s leadership in Beverage Alcohol eCommerce