Alexey Fedorov

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Digital Solutions Director @ Hs Ad

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hsad.co.kr

Hs Ad

Digital Solutions Director
Website:
hsad.co.kr
Employees:
346
Industry:
Marketing And Advertising
9+ years experience in complex marketing and digital campaigns. I always focus on implementing modern solutions and approaches in main business processes to enchance them and achieve great results. Key competences: - Complex digital and classic marketing projects management - Focus on result, measurability, analytics and performance - Modern solutions integration in B2B and B2C environment - Customer orientation Good outlook in overall IT industry, marketing and new media.

Alexey Fedorov Work Experience

  • hsad.co.kr
    Digital Marketing Manager
    Roche Aug 12 - Jul 14 · 1 yr 11 mos
    Switzerland
  • hsad.co.kr
    Chief Product Officer
    Audiomania Academy Oct 21 - Oct 22 · 1 yr
    Launched Audiomania.ru education platform: Audiomania.Academy
  • hsad.co.kr
    Digital Solutions Director
    Hs Ad Feb 23 - Present · 1 yr 11 mos
    Seoul, South Korea
    Driving key digital activities for LG
  • hsad.co.kr
    Chief Digital Officer
    Grandvision Nv Aug 17 - Oct 19 · 2 yrs 2 mos
    Netherlands
  • hsad.co.kr
    Chief Digital Officer
    Engoo Jan 16 - Jun 17 · 1 yr 5 mos
    Seoul, South Korea
    * Developed unit economy * Created several customer journeys to drive registrations and courses purchase (from 1-3 to 15+ daily) * Integrated 1c Bitrix to support customers and track conversion flow in detail * Special projects with cmsmagazine portal * over 400 leads * Performed special project with bloggers * 45% registration amount increase * Conversion rate increase from 0,2 %to 1,5% + * Prepared custom programs design and specialized courses
  • hsad.co.kr
    Digital Marketing Manager
    Sap Apr 11 - Jan 12 · 9 mos
    Germany
    * Managing various online and social media projects * Development of social media positioning from scratch * Management of several web agencies * Best practices sharing with other markets * Regular reporting and conf calls with global team * SEO and optimization of PPC campaigns * Online lead generation * Development of concepts for online projects * Consulted colleagues on different SM and online platform usage scenarios * Complete review and new concept development for sap-events online resource. Managing development process. * Product mini-sites concept upgrade which took to conversion rate increase
  • hsad.co.kr
    Sales And Marketing Intern
    Microsoft 2008 - 2009 · 1 yr
    Redmond, Washington, United States
    * MSDN, Server and tools group (STBG) * New website model development * Onsite SEO * DPE, Developer Platform Evangelism Group * Social Media activities support for "DreamSpark" project * Analytics and marketing documentation preparation for "DreamSpark" project * Content management on www.ms-start.ru website * Newsletters development and markup * IE8 compatibility testing for top-100 Russian websites * Managing vendor activities regarding websites content saturation * Technical assistant on "ReMIX09" conference
  • hsad.co.kr
    Marketing Lead Business To Consumer
    Roche Jun 14 - Jan 16 · 1 yr 7 mos
    Switzerland
    * Managing several agencies and 2 team members to attract new customers and make end customers happy. Focusing on growing LTV value and taking ROMI in consideration. * Creation of new e-commerce channel based on Accu-Chek Club loyalty program * Multi million budget planning and management * Development of end customer journey, with focus on securing sales and retention * Managing customer loyalty program * Tune of internal processes * Search and implementation of new business models * Constant improvement of partner e-shops performance * Optimization and management of online & offline customer support project * Track and optimization of main marketing metrics such as (CLTV, NSAT, CPA, ROMI etc)
  • hsad.co.kr
    Head Of Digital
    Audiomania Nov 19 - Oct 22 · 2 yrs 11 mos
    San Jerónimo, Antioquia, Colombia
  • hsad.co.kr
    Head Of Digital Production Department
    Actis® Wunderman May 09 - Apr 11 · 1 yr 11 mos
    Moscow, Russia
    * Wunderman Portals Projects * SharePoint portal solutions deployment management * Technical consulting * Presale and tender (bidding) documentation preparation * Clients consultation * Close work with Microsoft SharePoint experts * Project Management * Site development from scratch, localization and adaptation projects management * Technical consulting on presale state * Global campaigns management * Participation in initial discussions, documentation and presentations preparations * Project estimation analysis and creation * Workflow optimization inside the team. Development of a dedicated document with quality team * Creative and technical concepts development for websites * Nokia projects * Managing a team of developers, content-managers and designers (12 people) to support and drive development process for 45 Nokia websites around the globe. * Nokia Ovi maps launch * Orchestration of Nokia Ovi campaign in 5 countries

Alexey Fedorov Education

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Frequently Asked Questions about Alexey Fedorov

What company does Alexey Fedorov work for?

Alexey Fedorov works for Hs Ad

What is Alexey Fedorov's role in his/her workplace?

Alexey Fedorov's role in his/her workplace is Digital Solutions Director.

Which industry does Alexey Fedorov work in currently?

Alexey Fedorov works in the industry Marketing And Advertising.

What is Alexey Fedorov's email address?

Alexey Fedorov's email address is alexey.fedorov@roche.com

What is Alexey Fedorov's direct phone number?

Alexey Fedorov's direct phone number is +74952296999

What schools did Alexey Fedorov attend?

Alexey Fedorov attended Ey Academy Of Business, Ey Academy Of Business. Moscow University Of Industry And Finance (Muif), Moscow University Of Industry And Finance (Muif). and Lomonosov Moscow State University (Msu).

What are some of Alexey Fedorov's interests?

Alexey Fedorov has interests in Gamefication Scenarios Etc, Gamefication Scenarios Etc. Project Management, Project Management. Cloud, Cloud. Economic Empowerment, Economic Empowerment. Social Media, Social Media. Marketing, Marketing. Mobile Market, Mobile Market. Education, Education. Web, Web. Science And Technology, Science And Technology. Seo, Seo. New Business Models, New Business Models. and Health.

What is Alexey Fedorov's role in his workplace?

Alexey Fedorov has skills like Digital Marketing, Online Marketing, Web Project Management, User Experience, Social Media, Seo, Web Analytics, Digital Strategy, Online Lead Generation, Management, Sharepoint, Web Development, Crm, Online Advertising, Cloud Computing, Lead Generation, Pre Sales, Project Management, Saas, Loyalty Programs, Customer Relationship Management, and Strategy.

Who are Alexey Fedorov's colleagues?

Alexey Fedorov's colleagues are Peruna Keremidchieva, Peruna Keremidchieva, Michel Edom, Michel Edom, Jude Kim, Jude Kim, Federica Zagami, Federica Zagami, Cawood Van Der Linde, Cawood Van Der Linde, and Awadhesh Singh. and Wesley Rocha.

Who are Alexey Fedorov's peers at other companies?

Alexey Fedorov's peers at other companies are Sandra Ruhman, Galia Lahav, Osmanis Pino, Thomas Mcnulty, Kijou Morris, and Charley Zheng. and Kim Swope. Alexey Fedorov's peers at other companies are Sandra Ruhman, Galia Lahav, Osmanis Pino, Thomas Mcnulty, Kijou Morris, and Charley Zheng. and Kim Swope.