Created awareness campaigns for television and live event Closed Captioning technology, targeting education and government organizations, television broadcasters, and personal users. Coordinated 2 go-to-market plans for closed captioning hardware/software solutions.

Responsible for marketing communications, advertisement creative, and the development of product launch campaigns for Sennheiser's professional and consumer audio technologies within eleven vertical industries.

1 Plant Management Platform purpose-built to help process manufacturers improve yield, maximize productivity, and ensure compliance standards.

* Became responsible for aligning the industrial connectivity subsidiary with larger brand and group operational models. * Led the planning and execution of multi-segment brand and operational re-structure * Coordinated development of annual segment go-to-market plan and budget * Supported the revitalization of demand generation, digital, product, and partner marketing programs

* Assisted in developing strategic marketing plans for media traffic, sales and billing automation software within the Media and Entertainment industry, then designed and managed campaign execution. * Drove 27% more prospect engagement through targeted web and social media campaigns * Coordinated and led the implementation of 2 new product go-to-market plans * Reduced trade show expenses 53% while increasing brand exposure by 91% * Orchestrated trend and competitive analysis, and Voice of the Customer surveys

* Collaborated with executive and cross-functional teams to build corporate and data integration solution messaging, campaigns, and content that aligned to business objectives. * Re-positioned messaging to better address personas, market shifts, and business outcomes * Increased content generation by 114% to contribute to a 31% increase in net-new growth * Quadrupled market awareness through analyst engagement, partner co-marketing, and PR * Support customer engagement program measured by Net Promoter Score * Improved internal knowledge sharing through established processes, tools, and communications Show less

* Framed and managed marketing plans that enhanced awareness and engagement of prospective buyers of media content rights and financial management software within the Media and Entertainment industry. * Tripled brand visibility through digital marketing programs, and increased PR exposure 75% * Produced 28% more qualified leads through targeted demand generation campaigns * Organized 3 go-to-market strategies for new software products * Influenced product position with market research and collaboration with analysts and gatekeepers * Coordinated international events, including messaging, booth design, and logistics * Improved online presence through the development of a new website and social media program

Defendify helps organizations without internal security teams streamline a robust and comprehensive cybersecurity program through a single, easy-to-use SaaS platform. Responsible for building and executing marketing strategy that drives awareness and interest for Defendify's All-In-One Cybersecurity platform

* Currently responsible for designing strategic demand and lead generation programs, competitive positioning, and go-to-market plans for data integration software and services across eight market verticals including manufacturing, transportation and retail. * Increased qualified leads 73% with 30% sales conversion rate * Reduced Sales Cycle by 80+% through behavior-based nurturing and sales enablement programs * 50+% of total software revenue driven by inbound/outbound marketing * Expanded content generation 20% resulting in 75% increase in lead engagement * Established and executed go-to-market strategies for 4 new software products * Raised partner-generated revenue 25% through targeted co-marketing campaigns * Supported a 96% customer retention rate with communications, education programs, and events