* Created and executed new branding guidelines for a company-wide rebranding effort. * Authored content for a new website, premium branded content, social media, and lead-gathering landing pages. * Developed content marketing strategy for attracting new clients in legal states. * Worked remotely with a team in Denver to ensure project alignment.

Developed a multi-media campaign for a national client Created campaign concept and tagline Co-authored and edited the team's plans books Planned and conceptualized an improved digital ordering experience for our client Wrote copy for a series of print and video ads

Used HTML and Wordpress to perform website updates Authored several press releases for various events and pieces of legislation Ran social media accounts Provided assistance at board meetings and luncheons

Collected and sorted data on traffic patterns throughout Texas and Louisiana using specialized software Created data sheets using Microsoft Excel Set up, retrieved, and tested traffic counting equipment in the field Performed these and other duties almost entirely self-supervised and on a deadline.

Loaded and unloaded shipments for school book fairs Created and filled out inventory forms on a nightly basis Assembled and organized point-of-purchase displays

Baal & Spots was built to push the envelope in pursuit of better digital experiences. Thinking hard, caring deeply about creation, and expressing what makes our work a cut above, delivers custom, next-level design the competition can’t or won’t provide.

I authored ads and editorial content across a wide variety of media including print, digital and social. In addition to basic content and copywriting duties, I also specialized in developing social media and content marketing strategies for clients across multiple industries including energy, retail, legal, medical and financial.