* Responsibilities *  Supported Brand Manager for six product lines; all products, market leaders such as Lyclear lice repellent, Predictor pregnancy test, TCP antiseptic and TCP plaster spray among them. *  Compiled sales figures daily, and pipelines weekly reports for each territory and managed four sales representatives in the four territories across Ireland *  Managed distribution of product lines to pharmacies in each territory *  Extensive research, data and web research on product lines. *  Devised direct mail campaigns to pharmacies, with consistent updates. * Achievements *  Achieved media hits with national broadsheets, Sunday Independent, Sunday Business Post and Irish independent through PR initiatives *  Negotiated with pharmacies to support Chefaro products through a number of initiatives, such as '2 for the price of 1' free gifts and competitions. *  Devised successful PR campaigns with our design houses, PR agencies and media booking agencies

Implementing flair and creativity to my ever-evolving role, I have successfully integrated several marketing and communications plans to better support the organisational business objectives.Creating CEO VLOGs, new content for digital media, and bringing publications to life is what I do.While keeping in check the importance of nurturing relationships through consistent communications both internal and external, either through events, traditional methods, or face to face, ensuring each stakeholder feels highly valued. Show less

Built and manage a zero to ten client base, particularly SME's. Tailor marketing and sales initiatives to each client and their needs. Provide expertise in sales, by identifying target markets, generating new leads, establish clients meetings, leading to sales across a number of these businesses. Devised strategic marketing plans for companies with no marketing experience, 'Sign Post Exercises'. Secured sponsorship for TV shows and events. Created public relations initiative, writing press releases, event management and market research.

* Jan '97 * Nov 2000, I was responsible for internal communications and events for the Boston Deloitte office. Jan 2001 * Aug 2004, I was responsible for events, alumni, business development and internal communications for Dublin Deloitte office.