* Managed an annual retail business of EUR 1.8 million with a team of 27 and 9 Franchises across 9 cities of Central Pakistan. * Delivered best retail business achievement in year 2019 and 2020 in terms of revenue and shipments * Recruited, organized and coached a set of talent who can deliver quality and become future stars for the company * Established robust engagement across the organization including Operations, Customer Services, Marcoms, Customer Accounting teams resulting in delivering great service quality to the customers. * Relocated key outlets to strategic locations which reduced cost, enhanced brand visibility and improved business. * Provided solid input to company’s outlet renovation project to improve customer’s experience inside retail outlets. * Improved region’s digital presence by marking outlets on Google Maps which drove inquiries and contributed to business improvement specially during pandemic.

Worked as TA for 1 year for students of Bachelors of Business Administration for Marketing and Finance Courses. Assisted the lecturers along with coached and guided the students to improve their grades.

Managed a business of PKR 60 million per annum and a team of 11 including an Area Sales Manager and 10 Sale Executives in a zone comprising of 14 towns in Central Punjab. Partnered closely with Muller & Phipps distribution to deliver on company’s objectives.

Attachment with Buying Department (Food & Non-Food). Got trained on store layouts, shopper psyche, vendor and shopper relationship, inventory management, procurement basics.

Trade, Marketing & Distribution, Lahore - Attachment with Regional and Area Team – Learnt about the structure and functions of marketing and distribution, retail dynamics, and trade promotional activities - Worked with Allied Distribution Lahore and visited 500+ various types of retail outlets in different Brand Value Segments (BVS) 1, 2, 3, 4, involved tasks of performing retailer and consumer contacts and merchandising activities inside and outside the outlets with the field force - Project on Wills Kings Re-Launch Campaign 2011 - Analysed the visibility, acceptability at retail and consumer level, share of voice with respect to competition. Got acknowledgement from the PTC management for the recommendations given to increase the off-take and improve brand’s image with respect to the competitions’

Managed a team of 19 including an Area Sale Executive and Territory Sale Officer and 2 distributions in half of Lahore. Lead the regional performance in terms of growth and achievement.

Contributing my share to the company's mission, "To make clean energy universally available by building a distributed and intelligent solar and energy storage grid, managed via the Internet, across the world."​

Managed a PKR 0.4 billion per annum USC/CSD business. Lead a team of 6 in Abbottabad, Mansehra, Haripur, Muzaffarabad, Swabi, Gilgit, Skardu regions. Closed at leading position nationally in terms of growth and achievement.