* 1) Client : Dyson * As a main counterpart of vacuum category, proposed periodical integrated media strategy (annual / quarterly / monthly) * Led 3 new product launches in period * Managed media plans, inclusive of; target analysis, budget allocation across channels, scheduling, and campaign report * Focused on digital campaign as proposing proper target audiences through GA 360-basis data, optimized RTB campaigns with use of retargeting and pixels * Global media : Facebook, Instagram, and Google | Local media : Naver and Kakao * 2) Client : Nike APLA * Introduce the diversity of local media as to share market case studies * Competitor media activities and highlight local-specific insights * 3) Client : Prada & MiuMiu * Focusing on social and video, actively use Sprinklr for data integration * Lead annual media campaign across print and digital * 4) mBassador (Internal Role) * Local market representative to bridge with APAC and HQ * Report local market's new business wins and loss, and share case studies for global client pitch

Client : Jaguar LandRover, Rolex - Campaign set up and reporting, ad hoc reports, and competitor monitorings

* Client : Dyson * Managed monthly media plans across both offline and online * Covering display, social, video, and search, managed campaigns through data-driven optimization * For global clients' visits, introduced local market media landscape and led post-campaign review * Responsive to HQ requests, digested media guidelines or strategy in local markets

* 1) LGE Consumer Data-Driven Marketing (Jan ‘22 * Current)- Germany Retailer Partnership2) LGE Home Appliances B2B (Jul 22' * Oct 22')- Europe B2B Lead Generation Campaign 3) LGE ’22 CES (Nov ‘21 * Feb ‘22)- North America & Europe CES Branding Campaign4) LGE Home Electronics (Apr ‘21 * Oct ‘21) * Italy Amazon Always-on Campaign and Google Data Studio Dashboard

* Demonstrated leadership and communication ability as a leader of an 18 member executive board and 428 Korean students for both undergraduate and graduate students * Organized 20 annual events to engage students and positively influence the social, and academic aspects of their college experience * Chicago Ministry of Foreign Affairs Conference, Cultural Vogue, Job Seminars, etc. * Delegated tasks across the organizations five core teams, and efficiently divided workload for developing members’ leadership opportunities by presenting team project progress at weekly meetings * Collaborated with school faculty and alumni to expand the organization’s professional network by assisting Council of Korean Study’s business affairs and other student organizations’ events * Initiated creating bigger network among B1G school associations and Joongang Newspaper in Chicago, IL, a global media corporation associated with the International New York Times