• Managing the leading brands in Oil and Flour categories ie; Noor, Shurooq, Sunny, Maha and AlBaker with effective plans and strategies.• Creating and implementing the trade marketing strategy to achieve AOP plans in all channels including Key account, wholesale, Shelf Services and GT channels. • Building relationships with key customers, identifying new revenue opportunities.• Creating and managing the promotional plan, identifying new promotional opportunities.• Working… Show more • Managing the leading brands in Oil and Flour categories ie; Noor, Shurooq, Sunny, Maha and AlBaker with effective plans and strategies.• Creating and implementing the trade marketing strategy to achieve AOP plans in all channels including Key account, wholesale, Shelf Services and GT channels. • Building relationships with key customers, identifying new revenue opportunities.• Creating and managing the promotional plan, identifying new promotional opportunities.• Working closely with the marketing team (principle) to commercialize brand plans, looking at pack formats, pricing and promotions.• Developing commercial toolboxes, including sell-in materials for the sales teams, and in-store (POS) materials for the retailers.Coaching and supporting the sales teams to execute plans effectively with all customers.• Managing the trade spend and allocating the Advertising & Promotion (A&P) budget across all channels/customers.• Segmenting the customer base and working closely with P&Ls to optimise channel strategies and maximise ROI. Show less

• Managing 5 major brands with effective marketing plans and strategies.• Ensuring the efficient distribution of resources and assisting the marketing teams. • Added 2 brands to the existing brand list. Enhanced 2 existing brands with new re-branding with new packaging.• Working with the Sales & Marketing director to analyse the business results. • Added 2 line of business, Direct distribution sales and Online B2B sales channels.• Preparing business plan and execution… Show more • Managing 5 major brands with effective marketing plans and strategies.• Ensuring the efficient distribution of resources and assisting the marketing teams. • Added 2 brands to the existing brand list. Enhanced 2 existing brands with new re-branding with new packaging.• Working with the Sales & Marketing director to analyse the business results. • Added 2 line of business, Direct distribution sales and Online B2B sales channels.• Preparing business plan and execution plan for new brands or new products.• Managing the marketing campaigns and PR activities for the company.• Negotiating with key account customers and wholesalers to manage the product distribution. Also created distribution networks and strategies.• Monitoring and preparing reports for all marketing activities. • Prepared fully automated Merchandising monitoring solution with app development and successful reports.• Determining the marketing budget and ensuring the budget is not exceeding at the end of the year. Show less

• Developed & executed high-level marketing strategies, made high-stake decisions, and overcome complex business challenges.• Created and sustained a dynamic environment amongst the team of 30 members and over 4-5 million budgets.• Conceptualized strategic marketing plans for market research, competitive analysis, pricing, customer engagement, and business planning. Tracked record of additional 15% sales from regular sale using effective business planning, marketing, and advertisement… Show more • Developed & executed high-level marketing strategies, made high-stake decisions, and overcome complex business challenges.• Created and sustained a dynamic environment amongst the team of 30 members and over 4-5 million budgets.• Conceptualized strategic marketing plans for market research, competitive analysis, pricing, customer engagement, and business planning. Tracked record of additional 15% sales from regular sale using effective business planning, marketing, and advertisement campaigns.• Created re-branding for full pharmacy business and managed till execution for 120 branches in all over the Kingdom.• Facilitated customer/ market research and demographic profiling with the AC Neilson team to identify and capitalize the business in a new era.• Monitored Innova distribution business for more than 10 international brands with business development, business expansion, and advertisements plan. Show less

• Directed marketing campaigns that propelled sales 20% from regular sale to a projected SR 2 million by 2015 year-end.• Recognized for the launch of 20 new products wherein identified opportunities, researched new product possibilities, collaborated with retail team, and created campaigns generated big revenue in annual sales.• Generated business proposal for 5 top brands from all over the world, using innovative concepts, to bring the brand on top in sales and brand position in the… Show more • Directed marketing campaigns that propelled sales 20% from regular sale to a projected SR 2 million by 2015 year-end.• Recognized for the launch of 20 new products wherein identified opportunities, researched new product possibilities, collaborated with retail team, and created campaigns generated big revenue in annual sales.• Generated business proposal for 5 top brands from all over the world, using innovative concepts, to bring the brand on top in sales and brand position in the retail market.• Ensured effective preparation of catalogues, course guides, and training brochures for sales representatives for better knowledge of the product. Show less

• Successful store expansion from 6 stores to 32 stores in three years by consistently delivered creative concepts resulted in customer satisfaction.• Ensured effective maintenance of 32 stores with VM and operation team and ensured WHITES is the destination store for lifestyle and beauty.• Held the distinction of being appreciated by suppliers, colleagues for continuous growth.

• Successfully organized fashion show trend, organized sales of products to customers.• Pivotally increased visuals and merchandising to keep brand identity; created amazing window dressing won best window dressing awards.• Monitored a team for design, layout, visual merchandisers of exhibits and displays; re-created the SALE concept and gained double the sales compared to the previous year.

Responsible for : 1 - Store layout2 - Promotional Activities3 - Store enhancement4 - Visual Merchandisers5 - Events Planning6 - New brands launches7 - Allocation of brands8 - Window decoration9 - Visual communications10 - Maintain brand identity