Providing consultative services in the arenas of traditional marketing, digital strategy, marketing department operations, content creation, copywriting, and event management. Dual focus on marketing operations, restructure and implementation of team efficiency systems as well as content creation, events management and rebranding. Most recent engagements include:- Consulting for action sports company with 26 different product brands, each managing their marketing independently. Engagement included dialogues with all members of product, design, licensing and marketing staff to create a roadmap for personnel re-organization and putting company’s DTC efforts, social media presence and other digital marketing tasks on track for growth post-pandemic.- Contract with men’s apparel company to review marketing process flow and corporate goals and establish a workflow system allowing the marketing team to implement project management and tracking, establish metrics for team efficiency and create an overall department culture of transparency and support. - Engagement with Pilates education entity to rebrand organization (relaunching logo and website), creating a content calendar with supporting copywriting across web, social media, email and website mediums, as well as mapping out opportunities to improve sustainability. Effort also included planning, marketing and management of the LiveLife Motherhood Conference a women’s education retreat.

Overseeing all aspects of sales, advertising, marketing, public relations, product strategy, social media and corporate events for Orange County-based software development firm.• Reinvention of product branding, marketing collateral, client experience, web content, sales material, outreach strategy and department budgeting for analytics and software groups after company’s previous three-year marketing department hiatus.• Created an educational division focused on brand expansion and industry outreach surrounding real estate analytic concerns through quarterly webinars featuring reputable guest speakers.• Responsible for annual conference attended by 400 finance executives. Focus areas include generating registrations and sponsorships, vendor negotiations, developing program content, coordinating VIP events, and managing P&L.• Manage staff and contractors for all marketing disciplines including public relations, new media / digital, graphic design, events, conference sales and administrative support.

Directing all aspects of advertising, marketing and PR for the nation's second largest homebuilder during regional and national campaigns for luxury, urban, SOLARplus®, master planned, active adult and traditional product lines.Increased traffic from all sources up to 400% with tangible correlations between advertising efforts and results. Divisions are exceeding sales goals and outpacing competition in theWestern region.Increased web traffic with online initiatives including Web 2.0, SEO/SEM optimization, web banner advertising, email campaigns and website development earning acclaim as leader in theindustry for forward-thinking builders.Developing annual strategies to optimize budget allocations of up to $20M.Directly reporting to the National Vice President. Maintaining a staff of 15 supervisor- to entry level employees.

Directed advertising, marketing initiatives and regional communications for Fortune 200 home builder's Southwest region.Supervised newly acquired marketing teams to streamline regional processes and consolidate messaging to strengthen brand recognition.Developed departmental procedures and created the conceptual framework for a fully integrated in-house proprietary workflow software system.

Managed client and internal agency public relations and client accounts ranging from consumer, B2B, restaurant, retail and real estate.Wrote press releases for local and national media pitching, coordinated special events and created employee newsletters.Maintained relationships with key clients including South Coast Plaza, CHOC, 7-Eleven, King’s Hawaiian, Panda Express, Wienerschnitzel, Winchell’s and Taylor Woodrow.Managed project budgets, prepared client invoices and supervised support staff.

Coordinated film shoots and monitored projects for automotive clientele including Lexus and Toyota.Responsible for creating University of Toyota media production training program outline and marketing tools.Developed press kits, press releases and awards entries for all company projects and initiatives.

Coordinated local publicity efforts for a 12-state region and supervised store managers through community service efforts.Secured event news coverage with major television networks and daily publications nationwide.Developed community outreach programs including child safety fairs and beach clean-ups.

Directly assisted event manager in publicity consultation, facilitated press junkets, film premieres and special press screenings in an intense, high-profile Hollywood PR agency with elite celebrity clientele.Digital Media & Technology – Worked on the Napster Inc. account during legal action and assisted in crisis communications and media audits.Film – Assisted in PR campaigns for award-winning feature films including Elizabeth and Being John Malkovich.Home Entertainment/DVD – Provided support on consumer campaigns for The Disney Channel, Warner Home Video and Fox Family releases.