Held various positions and responsibilities across the wealth management and investment advisory platform of the retail bank.

* Was a key member of the team that launched the brand in the Indian retail market * Single handedly launched the brand in Pune (West India) * Conceptualized a promotional activity, which was executed in India and the Middle East * Achieved high visibility placements and long-term business commitments/ contracts from leading institutions in 3 main markets (Delhi, Mumbai, Pune) of north and west India

* Responsible for Telling the brand story & Selling the brand proposition: * Building brand awareness: Driving recall and reaching an increased target market * Enhancing brand equity & furthering salience * Demand generation across stores & brand.com: Driving incremental sales (volume & value) * Team upskilling & talent developmentDelivering: Annual Marketing, Campaign & Offer Calendars & Budgets, PR & Communication strategies, Digital & Social Media Marketing, CRM & Loyalty, Alliances & Collaborations and Content & Multi Media assets. Marketing ROI & ROAS Show less

* Projects Worked On - * Naming strategy and other decisions for the proposed launch in China * Financial analysis of the 5 year business plan for the new plant and operations in India * Performance analysis of the sales and marketing initiatives of distributors in Oceana and providing them with direction for improvement * Formulating the product basket to be pitched to a hospitality chain for an exclusive contract for the Asia Pacific region

* Key Responsibility Areas: * Manage the assigned client base to generate revenue via increasing penetration of wealth management and asset products * Scrutinize and evaluate financial products to determine their fitment with customer portfolios * Constantly add to the customer base by acquiring new qualified customers * Responsible for a team of 3, directly managing 1 service manager and a functional reporting of an Asst. Sales Manager Mortgages and an Asst. Sales Manager Client Acquisitions * Achievements: * Recognized for generating the highest ever revenue from a single trade in HSBC north India * Delivered the 2010 annual target in 8 months, for 2 out of 3 core products * Recognized for being one of the top 3 revenue earners pan India for the months of April 10 and June 10 * Assigned as back up branch head within 6 months of joining - Assumed responsibility of the branch (teller & locker services, operations, service and sales) in the absence of the branch manager

* Responsible for Telling the brand story & Selling the brand proposition: * Building brand awareness: Driving recall and reaching an increased target market * Enhancing brand equity & furthering salience * Demand generation across stores: Driving incremental sales (volume & value) * Team upskilling & talent development * Delivering: Annual Marketing Calendar & Budgets, Annual Campaign Calendar, PR & Communication strategies, Content, Digital & Social Media Marketing, CRM & Loyalty, Alliances and Marketing ROI