Abigail Hollister

Abigail Hollister Email and Phone Number

Using Emotion To Better Understand Your Consumer @ New York University

Abigail Hollister's Contact Details

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Abigail Hollister personal email

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Abigail Hollister's Current Company Details

New York University

Using Emotion To Better Understand Your Consumer

Abigail Hollister Work Experience Details

  • Adjunct Professor
    New York University Mar 2023 - Present
    New York, Ny, Us
    Adjunct Professor for the joint ARF/NYU Professional Certification Program, teaching Achieving Consumer Centricity
  • Partner
    The Rational Heart Mar 2022 - Present
    Delivering New Insight Into Your Customers and The Decisions They MakeBy combining the power of psycho-evolutionary theory, behavioral economics, and high level analytics, we can help you better understand what is driving your consumer's decisions, their emotions. Our proprietary emotional measurement methodology delivers highly actionable and specific insight into your customer and their emotions using survey-based implicit measurement.
  • Principal
    Formative Insights Jul 2020 - Present
    The insights you build your brand upon create the foundation of your customer's relationship with you, these insights should come from the right team of experts chosen specifically for the challenges you face. At Formative Insights I work with a network of consultants, research experts, and industry professionals to build the team you need based on your situation. I use emotional understanding, curiosity, passion and expertise in brands and communications to provide clients superior, research-driven insights and consulting to successfully grow their brands.My expertise includes research design and development, client relationship management, and consulting, helping partners in strategy and tactical execution of branded communications across industries. At Formative Insights, I work with Brand teams, creative agencies, and research teams to develop standards and toolkits to create top performing brands and creative. I help develop successful consultant teams that execute research, design and analyze research, or work with existing vendors to help clients reach their goals.
  • Anderson School Of Management Member Marketing Advisory Board
    The University Of New Mexico Feb 2021 - Present
    Albuquerque, Nm, Us
  • Women In Analytics Board Of Directors
    Advertising Research Foundation (Arf) Jul 2020 - Present
    New York, New York, Us
  • Member Board Of Trustees
    Advertising Research Foundation (Arf) Nov 2018 - Oct 2020
    New York, New York, Us
    I also have the joy of serving on the Women in Analytics Steering Committee. Encouraging other women in advertising and research is near and dear to me. Women in AnalyticsA community for professionals in advertising, analytics, branding, insights, marketing, media and research.
  • President
    Ameritest Jul 2018 - Jul 2020
    Ameritest is an international research consultancy that works with brands to ​optimize their strategic ​positioning, branded communications and advertising campaigns. Our practice specializes in collaborating with clients to develop their most powerful visual vocabulary; this drives the superior brand experiences that build inspiring long-term brand memories. We have worked across categories with Fortune 500 clients for the last 30 years to help them make galvanizing and effective brand stories. Our deep bench of branded communications consultants draw from our tool box of validated research and analysis methods to diagnose the why behind communication performance, showing how their target customer processes stories, identifying what those structures are that are being activated, and how the brand's assets are being triggered. We do not reward any particular formula for branded communications; we reward success and creative innovation that works to communicate against real business issues.
  • Vp Of Client Services
    Ameritest Jun 2014 - Jul 2020
    At Ameritest we help clients optimize brand positioning and advertising through proprietary research solutions and consultative expertise in the areas of visual communication, story-telling and memory formation.
  • Research Director
    Ameritest 2005 - Jul 2020
  • Director Of Client Services
    Ameritest Feb 2013 - Jun 2014
  • Associate Research Executive
    Millward Brown 2004 - 2005
    London , Co
  • Research Analyst
    Catalina Research Solutions 2003 - 2004

Abigail Hollister Education Details

  • St. Bonaventure University
    Integrated Marketing Communications
  • Unm Anderson School Of Management
    Psychology

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