I help early-stage startups with an external perspective on how they can grow, scale their marketing, build a brand and drive demand. If you're a young company looking to bring your marketing efforts back on track, drop me a message. Let's talk about your goals over coffee.

- Marketing leadership: Driving overall marketing strategy and contributing to business growth goals.- Brand and team building: Successfully built the brand and marketing team from scratch, resulting in an increase of $1M+ in overall revenue through inbound and outbound GTM strategies.- Increased inbound traffic and lead generation: Grew inbound traffic by 400x and inbound lead generation by 178%. Implemented mar-tech stack and automation solutions to reduce lead qualification time by 50%.- Demand generation: Leading efforts in demand generation, supporting sales in pursuing deals and improving win ratios through content, digital, and product marketing strategies.- Comprehensive marketing responsibility: Responsible for driving marketing across the core product, product features, specific workflows, and customer support marketing.- Sales enablement: Enabling sales through effective product assets, GTM storytelling, and visual marketing.- Messaging and positioning: Led core messaging and positioning of the overall brand across product and recruitment. Successfully drove strategic messaging through two rounds of funding (Series A&B).- Funnel fueling: Utilized events and customer advocacy programs to showcase the brand and promote the product, thereby fueling the sales funnel.- Team management: Managing a team consisting of digital marketers, content marketers, product marketers, designers, developers, and marketing strategists.- Relationship building: Establishing and maintaining relationships with key analysts, media houses, and influencers.

- Led functions across marketing strategy, positioning, demand generation, sales enablement, budgeting, communication, and branding as the Head of Corporate Marketing at KenSci.- Achieved over 1 million impressions in 60 days, significantly enhancing digital presence and engagements through well-executed PR, social media, SEO, and digital campaigns.- Successfully reduced marketing budgets by 70% while achieving a remarkable 250% increase in top-of-the-funnel inbound conversion among Marketing Qualified Leads (MQLs).- Spearheaded the successful launch of three product offerings, leading the go-to-market (GTM) motion and driving demand generation.- Managed a small team, agencies, and analyst relations, resulting in the recognition as one of the youngest companies to receive accolades from Gartner, IDC, KLAS, and CBInsights.- Achieved substantial growth in the partner marketing program, increasing investment by 200% within a 12-month period and attracting over $100K in Market Development Fund (MDF) investments.- Built the brand from scratch and garnered three brand awards - Additional roles encompassed being the content marketing advocate, PR and Communications liaison, brand evangelist, and driving inbound marketing efforts at KenSci.- Approaching each day with a dedicated mission to identify a problem that contributes to the brand's growth, taking action before the day concludes. Leading the team's A/B testing and growth hacking endeavors until achieving remarkable results.Awards achieved under my leadership at KenSci:Winner of the Paul Writer 50 Hot Brands in 2018.Winner of the Gold Award for Achievement in Digital Healthcare from Seattle Business Magazine.Winner of the Microsoft Healthcare Innovation Award in AI & ML in 2018 and 2019.Finalist for the Microsoft Healthcare Partner of the Year in 2018 and 2019.Winner of the Microsoft US Partner of the Year (Healthcare) in 2020.

(Aditi Technologies was acquired by HARMAN)Leading the Inbound marketing team at HARMAN Connected Services (HCS). Spearheaded HARMAN’s Connected Enterprise Campaign, executing across channels and touchpoints. Worked with internal stakeholders, agencies and partners to build HARMAN’s enterprise value proposition and launch the offering to market. Grew web traffic and online presence 400% in 6 weeks.Learn more about it here: https://services.harman.com/microsites/connected-enterpriseAlso, content marketer-in-chief. Managed teams of content creators, designers, digital marketers and SMEs. Led the inbound strategy for HARMAN Connected Services and grew inbound leads by 45%.

Handling Marketing at Aditi Technologies.Key portfolios: Public Relations (PR), content marketing, branding and marketing communications.Content marketing: Leading Aditi Technologies' content hub, driving strategic content creation and placement to drive inbound marketing. In-house editor-in- chief. Specialist in content driven marketing and demand generation.Marketing communications: Building product portfolios and market positioning for key Aditi products and services. Message delivery and awareness showcase to drive lead generation and sales.Public relations: Handling PR across Indian, EMEA and North America. Building brand and influencer relationship. Driving thought leadership and market positioning for the Aditi brand.Winner:Aditi Star of the Quarter -Q1 FY '14 Aditi Star of the Quarter -Q2 FY ’14

Provided clients with top level strategy and consultation for the best positioning of brands, along with managing and guiding junior members on the team towards flawless execution of their campaigns. I was also involved in several successful new business pitches, developing the campaign/pitch plans end to end. 2013 Text100 APAC award nominee (three categories): Rising Star, Digital Excellence and Living the Values

I was instrumental in leading the execution of PR campaigns for key several IT and tech clients, that have had tremendous impact on the client brands. Held the mantle of digital ambassador representing Text100 in Bangalore driving key digital marketing strategies for key clients and the Bangalore team. Won the "Text100 India's Emerging Star of the Year" award in 2012

Intern tasks that included making coverage reports, weekly highlights for the clients, communication with journalists, evaluation of ROI, updating media lists, sourcing speaker opportunities and identifying forward features to pitch stories. Worked with a range of clients such as Oracle, EMC, Infosys, Plantronics, Everything Everywhere and Orange.

An in-house role with a large MNC provided me with the opportunity to work in collaboration with agencies and stakeholders. My role required me to frontend a number of campaigns for the organization and present the senior executives with reports of the result of the campaigns. Worked on tight timelines, and specific budgets to provide the most creative solutions to approach a problem.

With a certification in Neuro Linguistic Programming and a crack team backing me up, we founded INSPIRE - soft skills training for students. INSPIRE focused on developing performance management programs and executing them on student between the age groups of 12-16. We trained over 600 students across several reputed colleges in Bangalore and received incredible feedback post each workshop. From creating the modules to sitting opposite principals of schools/colleges and pitching the idea to getting on stage and training the students (did them all)!

Journalist and writer