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Instore provides a cloud-based POS platform for local merchants, including restaurants, cafes, and coffee shops. The Instore platform starts at the point-of-sale, then extends into people, menu, and customer management. Merchants use Instore to run their businesses more intelligently and cost-efficiently. As the world's first open POS platform, Instore allows merchants to integrate 3rd party services, including payments, online ordering, loyalty, social media, and accounting, to name a few.