dentsu Sports Analytics Company Profile, Contacts & Intelligence

dentsu Sports Analytics Overview

We help rights holders and brands understand fans, assess value and measure the impact of sponsorship across the sports and entertainment landscape. dentsu Sports Analytics is a new global offering bringing together the best of dentsu’s sports and entertainment measurement, research, data, and analytics capabilities from MKTG Sports + Entertainment (MKTG), Sponsorship Research International (SRi) and dentsu International’s Merkle. Built on 30 years of experience delivering custom fan research and sponsorship measurement for some of the world’s leading sports and entertainment properties and brands. Supercharged fan and consumer insights leveraging some of the world’s richest data sets. Powerful proprietary methodologies for quantifying fan receptivity, the impact of sponsorship IP on marketing, and return on sponsorship investment. And now leveraging the market-leading audience targeting and activation platforms of Merkle, one of the world’s largest and most advanced data analytics and customer experience businesses, as well as dentsu’s broader data and media analytics capabilities.

Headquarters

Norwalk, Ct, United States

Website

www.dentsu.com

Industry

Data Infrastructure And Analytics

NAICS

Data Processing, Hosting and Related Services, Data Processing, Hosting, and Related Services

dentsu Sports Analytics Contact Intelligence

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dentsu Sports Analytics People & Org Chart Preview

Sample people records show job titles and whether email or phone data is available without exposing raw contact details.

dentsu Sports Analytics Workforce Composition

Seniority breakdown across 4 visible profiles.

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