Abof.Com - All About Fashion

Abof.Com - All About Fashion company information, Employees & Contact Information

Updated May 2026

Quick answer

Abof.Com - All About Fashion is a Retail Apparel and Fashion company and founded in 2014. It has approximately 64 employees on record. Contact data was last refreshed in May 2026. Find Abof.Com - All About Fashion's verified employee emails, phone numbers, headquarters address, and key decision makers below.

abof - all about fashion, is Aditya Birla Group’s vehicle for foraying into pure-play fashion e-commerce space. Our vision is to ‘Build India’s most admired online fashion player that provides youth with unparalleled “personalized” shopping experience using a curated set of branded merchandise’. abof ( all about fashion) will be a one-stop shop for all fashion products – Apparel, shoes and accessories (e.g., handbags, sunglasses) for men and women presenting the trendiest fashion catalogue hand-picked by the best fashion experts in India. abof would also be selectively launching special lines backed by big-name celebrities from the world of Bollywood and sports. We will offer unprecedented consumer experience, right from highly differentiated and easy navigation of our online store, to the hottest and freshest looks of the season, to our delivery performance, to our customer service. Customer delight would be our only goal and motto. We value Speed, Passion, Integrity, Commitment, and Seamless-ness. abof offers a world of opportunities to its employees. Be a part of the winning team. Become an abofian !!

Company Details

Employees
64
Founded
-
Address
Aditya Birla Online Fashion Pvt Ltd, Salarpuria Touchstone,b-Wing,1st Floor,india
Email
ha****@****bof.com
Industry
Retail Apparel And Fashion
NAICS
Clothing and Clothing Accessories Stores
Clothing Stores
Shoe Stores
Men's Clothing Stores
Women's Clothing Stores
Children's and Infants' Clothing Stores
Family Clothing Stores
Clothing Accessories Stores
Other Clothing Stores
Website
abof.com
HQ
Bangalore, Karnataka
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News

Aditya Birla Group to shut ecommerce site Abof.com - The Economic Times

Aditya Birla Group to shut ecommerce site Abof.com The Economic Times

abof Launches India's First Athleisure Fashion Brand, SKULT by Shahid Kapoor - PR Newswire

abof Launches India's First Athleisure Fashion Brand, SKULT by Shahid Kapoor PR Newswire

Aditya Birla Group launches online fashion store Abof.com - Mint

Aditya Birla Group launches online fashion store Abof.com Mint

Aditya Birla’s fashion e-commerce platform Abof.com to shut shop by year end: report - MediaNama

Aditya Birla’s fashion e-commerce platform Abof.com to shut shop by year end: report MediaNama

Aditya Birla Group to shut ecommerce site Abof.com amid tough competition - The News Minute

Aditya Birla Group to shut ecommerce site Abof.com amid tough competition The News Minute

Aditya Birla Group's Abof.com fails to survive competition, to shut shop by year-end - Entrackr

Aditya Birla Group's Abof.com fails to survive competition, to shut shop by year-end Entrackr

Aditya Birla Fashion acquires Forever 21 in India for $26 million - YourStory.com

Aditya Birla Fashion acquires Forever 21 in India for $26 million YourStory.com

Vipul Mathur to take charge of Ethnix SBU and Raymond Home - Storyboard18

Vipul Mathur to take charge of Ethnix SBU and Raymond Home Storyboard18

Aditya Birla Group’s Online Fashion Venture abof.com Heading For A Shutdown - Inc42

Aditya Birla Group’s Online Fashion Venture abof.com Heading For A Shutdown Inc42

Aditya Birla to shut its fashion e-commerce portal Abof.com - Times of India

Aditya Birla to shut its fashion e-commerce portal Abof.com Times of India

Aditya Birla’s abof.com launches 3D trial room for online shoppers - The Indian Express

Aditya Birla’s abof.com launches 3D trial room for online shoppers The Indian Express

Aditya Birla Group starts online fashion marketplace sans deep discounts - Forbes India

Aditya Birla Group starts online fashion marketplace sans deep discounts Forbes India

Streamoid Launches India's First Stylebot - PR Newswire

Streamoid Launches India's First Stylebot PR Newswire

Aditya Birla Group enters ecommerce, launches online fashion portal abof.com - The Economic Times

Aditya Birla Group enters ecommerce, launches online fashion portal abof.com The Economic Times

Aditya Birla Group to wind up e-commerce venture Abof.com - Mint

Aditya Birla Group to wind up e-commerce venture Abof.com Mint

abof launches athleisure fashion brand 'SKULT' by Shahid Kapoor - ET Retail

abof launches athleisure fashion brand 'SKULT' by Shahid Kapoor ET Retail

How local tailors are partnering with ecommerce firms like Myntra, Abof.com to fix fitting flaws - The Economic Times

How local tailors are partnering with ecommerce firms like Myntra, Abof.com to fix fitting flaws The Economic Times

Abof offers 'differentiated experience', not discounts: CEO Prashant Gupta - Times of India

Abof offers 'differentiated experience', not discounts: CEO Prashant Gupta Times of India

For Abof 's Prashant Gupta, e-commerce is a marathon - The Economic Times

For Abof 's Prashant Gupta, e-commerce is a marathon The Economic Times

abof to launch SKULT merchandise in brick and mortar stores in next quarter - ET Retail

abof to launch SKULT merchandise in brick and mortar stores in next quarter ET Retail

Aditya Birla’s brand ‘Abof’ makes debut with Amazon Fashion - The Indian Express

Aditya Birla’s brand ‘Abof’ makes debut with Amazon Fashion The Indian Express

Aditya Birla Group to wind up e-commerce venture Abof.com - BusinessLine

Aditya Birla Group to wind up e-commerce venture Abof.com BusinessLine

Amazon brings Birla's abof on board to take on Flipkart's Myntra-Jabong - Business Standard

Amazon brings Birla's abof on board to take on Flipkart's Myntra-Jabong Business Standard

7 Really Affordable Fashion Brands Every Indian Celebrity Wears - MensXP

7 Really Affordable Fashion Brands Every Indian Celebrity Wears MensXP

Aditya Birla’s home brand abof now available on Amazon - FashionNetwork India

Aditya Birla’s home brand abof now available on Amazon FashionNetwork India

Emaar India CEO Prashant Gupta resigns - The Economic Times

Emaar India CEO Prashant Gupta resigns The Economic Times

Aditya Birla set to launch online fashion store - Mint

Aditya Birla set to launch online fashion store Mint

Shahid Kapoor’s Big Design Debut - Man's World India

Shahid Kapoor’s Big Design Debut Man's World India

Birla takes online plunge - Telegraph India

Birla takes online plunge Telegraph India

Tata CliQ's website crashes soon after launch - ET Retail

Tata CliQ's website crashes soon after launch ET Retail

Aditya Birla group targets youth with new fashion portal - Business Standard

Aditya Birla group targets youth with new fashion portal Business Standard

eRetail Congress 2017 - Indian Retailer

eRetail Congress 2017 Indian Retailer

Skult aims at 50%-75% yearly revenue growth - Retail4growth

Skult aims at 50%-75% yearly revenue growth Retail4growth

Aditya Birla Group elevates Dev Bhattacharya as head of new businesses - VCCircle

Aditya Birla Group elevates Dev Bhattacharya as head of new businesses VCCircle

Going green the new norm in cosmetic industry - India Retailing

Going green the new norm in cosmetic industry India Retailing

Tata Group’s ecommerce arm Tata CLiQ enters luxury retail segment - MediaNama

Tata Group’s ecommerce arm Tata CLiQ enters luxury retail segment MediaNama

Shahid Kapoor launches abof's athleisure fashion brand 'SKULT' - Indian Retailer

Shahid Kapoor launches abof's athleisure fashion brand 'SKULT' Indian Retailer

Pranati wins India’s Next Top Model 2 while Jantee seconds her - Assam Times

Pranati wins India’s Next Top Model 2 while Jantee seconds her Assam Times

Pranati wins India’s Next Top Model 2 while Jantee seconds her - Assam Times

Pranati wins India’s Next Top Model 2 while Jantee seconds her Assam Times

Aditya Birla Group To Shut Down Abof.com - OfficeChai

Aditya Birla Group To Shut Down Abof.com OfficeChai

Birla Group’s Online Fashion Platform Abof Shutting Down - TechStory

Birla Group’s Online Fashion Platform Abof Shutting Down TechStory

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