Abbey Road Associates

Founded in 2001, Abbey Road Associates is a boutique strategy consulting firm helping clients maximize their revenues and profits through strategic pricing and highly effective go-to-market strategies. Our partners have all held C-level positions in industry and/or have many years of consulting experience, including senior positions at Booz, Allen & Hamilton, Inc. (now Booz & Co.). We serve clients ranging from mid-sized non-profits to multinational corporations across a wide range of industries, including information services, publishing, technology, retail, healthcare, consumer products, manufacturing, and more. Assignments we have completed for our clients span a wide range of problem sets and opportunities, including: New market penetration and positioning Monetization of online content and data New product pricing Market segmentation Product packaging and bundling Pricing structures, levels and tactics Price optimization Pricing tools, processes and implementation Channel strategies Life-cycle strategies – introductory, migration, retention strategies Global pricing strategies and implementation Strategies to counter price attacks Discounting reduction/improvement Financial impact modeling and dynamic tools Our approach is strategic, analytical and practical. We combine qualitative research and advanced analytics to deliver highly evidenced solutions. We are particularly skilled at developing a deep understanding of price/value drivers and market segmentation, which form the foundation of price structure and strategy development. Our clients have characterized our work as “very innovative,” reflecting our ability to combine rigorous data-driven analysis with creative out-of-the box thinking.