Word of mouth marketing will only work if you develop a tight-knit community on social media.
For starters, you need to assess where your target audience is. Do they primarily use Instagram, LinkedIn, Twitter or Facebook? You should have an answer to this question.
Once you identify where your target audience is, the next step is to build a social community. It can only be done if you personally engage your customers and prospects.
Have a look at how Topshop keeps engaging their leads even after they turn into their customer:
Once you start interacting with your customers online, they will be more inclined to share your posts and products with their followers.
7. Provide Best Customer Experience
Word of mouth marketing is heavily dependant on customer experience. Even freebies and other rewards are secondary to the customer experience.
If you are elated after having a nice experience with a brand, you are likely to share that experience with your social media friends.
For example, have a look at how this user shared her customer experience on her social media channel:
This is a two-way sword. Your good customer service can welcome a positive post from your customer’s. On the other hand, if you don’t provide them with good customer service, it can also welcome their public ire. This can totally backfire on you and your brand.
So, make sure that every single customer you have is happy with your customer service. Every organic word of mouth endorsement is a plus point for the growth of your business.
The best part about word of mouth marketing techniques is that they are absolutely free of cost. So, even a simple startup can leverage these tactics.
Spend time on building a tight-knit community of your target audience and everything else will fall into place.
What is the best word of mouth marketing techniques that you have used to grow your business?
Deepti is a senior content writer with AeroLeads. She spends a lot of time brainstorming ideas and writing marketing and sales content. She also has a knack for writing and reading about politics and prevalent social issues and regularly pens letters to the Editor of The Hindu newspaper. When she is not working, you’ll find her socializing with friends or binge-watching Netflix. (And devouring sushi).