In such a scenario, you might be anxious and worried about what the future might hold for your business in the marketing sector.
You don’t want to see your successful company losing its power amid this corona pandemic and are looking for ways to strengthen your business in such challenging times.
And, guess what?
You can preserve your B2B sales and sanity amid this pandemic by implementing some of the following profitable strategies.
Let’s dive in.
Prioritize on the Well-Being of your Employees
Your employees are responsible for your company’s success and now it’s time to protect them during the corona pandemic.
While designing a crisis plan, consider the well-being of your employees and find ways to help them in case of an emergency. Since COVID-19 is a community transmission disease, it’s not safe for your employees to gather in office.
Hence, depending on your business sector, consider work for home policy for your employees. If your business operates in software, it’s easy to make work for home arrangements for your employees.
Keep your employees updated about the latest developments in your sector via online meetings and assure them of the secure future despite the crisis. Offer extra financial help for those employees having more family responsibilities or poor financial background.
According to Melissa Agnes, Social Media Crisis Manager and Consultant,
“When it comes to crisis communications, if you always focus on building a relationship with your customers, fans, and followers, you will always find yourself communicating in the right direction.”
Hence, focus on keeping in touch with your customers regularly.
This doesn’t mean to send automated or discount emails, cold calling emails, etc. Craft some personalized and contextualized emails and send them to your existing customers who genuinely want to hear something encouraging from you amid tough times.
For example, Skol Marketing, a web development agency in Minnesota, has crafted an email related to COVID-19 and assured its clients to help during the crisis.
Friendly and helpful, isn’t it?
If you are in the e-commerce sector, inform your customers about delays or cancellations of product deliveries amid crisis. Let them know when they can except product deliveries. This will reduce their frustration and avoid them from looking for other services.
Besides, continue with your content production process and marketing campaigns. Keep sharing your current ideas, innovations, and developments with your customers. Let them know how your productive actions differentiate from competitors during challenging times.
Connect with your audience via social media and engage in conversations. Facebook, Twitter, LinkedIn, Reddit, etc. are common platforms where currently people are discussing COVID-19 pandemic and its impact on their purchasing decisions and lives.
Listen carefully to their conversations, understand their problems and try to create a discount plan for them to ease their life.
There are a lot of ways to also find new customer in this situation of epidemic
It’s a great opportunity for you to introduce your apps, videos, or games based on the nature of your target audience.
You can also create an app related to coronavirus that will help people to stay alert from contracting the disease.
For example, the Singapore Government launches an app named ‘Trace Together’ that uses Bluetooth signals to track the virus based on the infected person’s recall and memory of their traveling places.
Ensure Your Services Are Beneficial Even Post Crisis
Don’t assume everything will be the same after the pandemic subsides. Along with focusing on sustaining your business during the outbreak, it’s also necessary to have a plan B ready as things may not happen as expected post-crisis.
Since the majority of the population is confined at homes, they might have connected with some online services similar to yours.
For example, if you are providing financial services through a personal approach, today customers have preferred you over automated ones because of security, trust, and reliability reasons.
However, with home confinement, they might have taken help from automated and remote services that offer the same security and reliability (and sometimes in less price).
You are making a mistake if you assume that the same customers will return to you after the pandemic ends. Hence, adapt to the modern developments in your field and come up with similar service patterns offered by your competitors. With this, you will remain the top choice even after the outbreak ends.
Maintain Faith that You Will Prevail
Times are challenging but the crisis is temporary.
The recession during the last decade was very challenging for many countries and companies. However, today’s top companies had stayed strong and emerged with more knowledge and experience.
Remember, you aren’t expected to look for profits at such times. Focus on maintaining human connections, balanced work culture with clients, and helping everyone to cope with tough times.
If you study the above strategies carefully, you will surely find your way to sustain your business despite any tough times.
Rashmi Chimmalgi has 4 years’ experience in Digital Marketing and Content Writing. She writes SEO/Lead Generation/Marketing articles for companies that want to grow their online business rapidly. Currently, she is working as a freelance writer and helping many potential business professionals to fulfill their website Content Writing and Lead Generation needs.