The major challenge faced by any company in this competitive market is how to stay on the top of the mind of your prospects and help them decide why should they choose the product or service your business is offering. Email newsletter without a doubt plays a legend when it comes down to keeping the focus on the psyche of the prospect and picking up the trust of the prospect that the product your offering is the perfect decision for his business to develop.
At AeroLeads when it came to prospect engagement we attempted various things however none had an open rate and active clicking rate as the email newsletter. With fresh newsletters drafted each week, we have an active user engagement percentage of around 60%.
An email newsletter can be designed to serve many purposes:
Educating prospect about your product
Encouraging them to upgrade from free to premium plan
Educational content to gain trust of your prospect
Share profit updates
Client updates – About how your business has helped them achieve the numbers they are happy about
To create an engaging newsletter here are the five tips and tricks
1. Purpose of having a newsletter:
Comprehend why your business needs a newsletter is it to educate prospect about your product or share profit updates and so on. When the purpose is clear create a succinct email newsletter remembering a definitive objective of accomplishing the most astounding engagement. Having a newsletter that adjusts to what the organization is attempting to accomplish is of utmost significance.
2. Create a plan:
Once the purpose of having an email newsletter is clear create a plan. Before drafting have the information accumulated that needs to run with the newsletter. Verify the information is exact and no uncertainty is made around it.Have a fool-proof plan of what goes after each newsletter is it educating prospect about your product followed by the educational content or profit update. Plan according to what serves the business best in terms of profitability focusing on one issue at a time.
3. Serve the purpose:
When a prospect signs up for the bulletin living up to his desires without being excessively pushy is imperative. Setting yourself apart from the self-promotion and restricting it to only 10% can offer you some assistance with focusing more on the substance that matters to the prospect. Above all present the prospect with the content as promised in the subscription landing page.
4. Innovative subject lines:
To accomplish that highly enthusiastic click rate encouraging the prospect to open the email is vital. This can be just accomplished by an appealing and inventive subjective line that snatches the consideration of the prospect in the blink of an eye and open the email. Now make sure the email newsletter has the content that’s been promised in the subject line and the prospect is locked in with the substance to such an extent that he eventually chooses to fulfill the business intention by clicking on the call to action button.
Keep the newsletter short and concise with easy access to links to help the prospect navigate around and understand the concept in depth. Add relevant images that connect the prospect with the content and make the flow of understanding super easy. Never at any point neglect to include an unsubscribe button. It not just helps your email newsletter get away from the spam folder additionally gives an alternative to prospects to quit who are no more interested in receiving the email newsletter.