It’s quite simple, really. When you feel that you have to anyhow meet your goals, your motivation level jumps to an all-time high.
That said, sales goals cannot be the same for each sales representative. It’s a possibility that some may buckle under the pressure if the sales goals are stringent and some might do exceedingly well with the same sales goals.
So, make sure that the type of goals you set for yourself should be done to align with your routine, strength, and weakness.
Also, setting the sales goals is not nearly enough — you have to make sure you are not falling behind. If you fail to monitor your sales goals, then how would you even know whether you are on the right track or not?
So, set your own sales goals and don’t forget to monitor them at every turn.
2. Top sales representatives show genuine interest in their prospects
What tells apart top sales representatives from the regular ones is their fixation on their prospects and the zeal to solve their problems. On the other hand, regular sales professionals are mostly fixated on anyhow closing the final deal, without nurturing their leads and engaging their prospects.
“If you’re not talking to a qualified prospect, the chances of anyone turning into a customer, in the end, are very minimal.”
After all, at the end of the day, you are dealing with humans. If you are going to treat your prospects as an end to get a paycheck, then you are heading for a disaster. However, if you show genuine interest in your prospects, ask them important questions, try to solve their problems, then you can also get elevated to the coveted position of sales representative.
As a sales representative, it is imperative that you know the importance of asking questions from your prospects. Don’t give in to the instincts that make you talk about your product right away.
It’s crucially important that you DO NOT try to close the sales deal at an earlier stage in the sales cycle.
Now, by asking questions, I don’t mean to say that you have to prod your prospects and get them to reveal important information using sneaky questions. Ask them genuine questions about their company, their goals, success stories, and so forth.
You’d be surprised by the things you might end up uncovering this way.
This is also a great way of deterring your prospects’ needs without being pesky and salesy. And we all know how exceedingly important it is to know what your prospects need from you.
In fact, according to research by Sales Benchmark Index, a sale done without needs discovery is 73% less likely to close successfully.
So, before you set up a meeting with your prospect or get on a sales call, jot down the important questions you need to ask to engage them and get them to talk about their needs.
4. Listen to the prospects
In the previous point, we talked about the importance of asking effective questions to uncover the needs of the prospect.
But asking questions won’t do you any good if you don’t even listen to their answer attentively.
If you don’t understand the point your prospect is making, request them to elaborate, don’t hesitate, and DON’T just nod your head in vain.
A research report reveals that one of the best traits of the best 1 percent of sales representatives is that they don’t just talk and ask questions — they listen attentively.
They ask thought-provoking questions to draw out their prospects’ trust and the necessary information. They know in what sequence these questions need to be asked. But more than that, they make their prospect feel important and special by carefully listening to what they say.
If you don’t take the effort to listen to your prospect and note down the important things, then even your questions are of no use whatsoever.
5. Top sales representatives don’t sell, they help their clients
We always hear how the best marketing is the one that doesn’t feel like marketing.
And the same goes for the sales process.
The best type of sales process is the one that doesn’t feel like a sales process.
As a sales professional, your prospect should feel that you are helping them out rather than selling a product.
All the top sales representatives don’t start with the question “What my company can offer you?” Instead, they start off with the question “How can I help the client?” and take things forward from here.
If you are planning to start talking about your product headfirst without giving the needs of your representative the first thought, then you are never going to get elevated to the position of a top sales rep.
6. Top sales teams create omnichannel marketing experiences
Omnichannel marketing means you have to be present to market your product at multiple mediums all at once.
For instance, under omnichannel marketing, you have to engage your audience using a variety of mediums including your website, your company blog, a wide array of social media channels, and so forth.
If you are not available at one of these channels, then your competitors are going to pounce on the opportunity and take your lead away from you.
Have a look at this infographic by Salesforce. It reveals that high-performing sales teams are 34.4x more likely to be excellent at creating a personalized omnichannel customer experience.
Also, this step cannot be taken by a single sales representative alone as it requesters plenty of teamwork, collaboration, and ideation.
The omnichannel also requires the sales manager to form a team of sales representatives that are good at unique things. For instance, the team should entail sales representatives with different capabilities. It should have a sales rep who is especially good at social selling, one who can excel at cold-calling, someone who can achieve great success by sending out engaging sales pitches via emails.
That’s a Wrap
So, these were some of the things and habits that set apart top performing sales representatives from a lot of regular ones. Top salespeople don’t care about the selling part (or they are just great at concealing it), they are focused on the prospect. When the prospect basks in all the attention, they are more inclined to do business with you. It is simple human psychology – humans like to feel important and like the attention that comes with it.
More than that, the prospects feel ambushed when they think that the sales professional is being promotional. So set your goals, learn to ask effective questions and while you are at it, keep on monitoring your performance consistently.
Practice these sales habits and you will see the results on your own. And before long, you will be termed as one of the best sales representatives in your company. That’s the plan, right?
Also, one of the most important things to achieve success in the sales process is audience research. The more you know about your audience, the more easily you can deal with them. Here’s an article to help you out with audience research: Why Audience Research Is Crucial To B2B Business.
Deepti is a senior content writer with AeroLeads. She spends a lot of time brainstorming ideas and writing marketing and sales content. She also has a knack for writing and reading about politics and prevalent social issues and regularly pens letters to the Editor of The Hindu newspaper. When she is not working, you’ll find her socializing with friends or binge-watching Netflix. (And devouring sushi).