Tag Archives: Marketing

Top 7 LinkedIn Tools To Boost Your B2B Sales [Updated in 2019]

LinkedIn

  Are you tired of lurking around business parties waiting for a chance to pounce on? Or traveling miles to various seminars hoping that finally, you’ll build some prolific connections? But still coming up empty-handed? There’s another easier and better option for all you folks. I’m sure you’ve heard of LinkedIn marketing tools before. Have Read More →

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The Best Practices for a Successful B2B Inbound Marketing Campaign

Inbound Marketing Images

The goal of all marketers is to attract new prospects. This can be achieved by focusing on inbound marketing. Indeed nowadays, most purchases take place online. In fact, 70% of professional purchasers use their smartphones to search and buy what they want and need. Note that thanks to the internet 40% of search queries are Read More →

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10 Best B2B Case Study Examples For Your Sales And Marketing Team 

Case studies build a perfect, not to say persuasive narrative that features real-world experiences of a product or any marketing or sales endeavour by a company. Apart from demonstrating the value of the product, some case studies help you draw some marketing and sales lessons from real-time experiences.  What is the real purpose of case Read More →

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How Marketers Are Using Artificial Intelligence To Skyrocket Sales

artificial intelligence

From virtual assistants to self-driven cars, Artificial Intelligence is transforming and automating things that human does. Artificial Intelligence is that branch of computer science that enables machines to imitate human intelligence, hence the epithet, “Artificial Intelligence” Despite initial scepticism, artificial intelligence is here to stay. And if the stories are anything to go by, AI Read More →

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10 Tips To Create Ideal Customer Profile For B2B Startups

Ideal Customer Profile

Veteran American Author Sue Grafton once made a salient observation, “Ideas are easy. It’s the execution of ideas that really separates the sheep from the goats.” How incredibly true it turns out to be when you observe the recent trend in startups. The most classic example is Snapchat. Tech wise, Snapchat is nothing to write Read More →

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Everything You Need to Know to Overcome Massive Bounce Rate and Improve Lead Generation

bounce rate

Today, most marketers work themselves out, leaving no stone unturned in their quest to drive heavy traffic towards their websites. This traffic then generates into leads who eventually transform into customers.  Traffic…Lead…Customer … This perennial cycle has no end. This process is the sole way to success and profit for businesses. More traffic means more Read More →

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Cold Calling Anxiety? 6 Awesome Tips To Overcome Your Fear

cold calling

  Can you write emails and documents with a flair that rivals Lord Byron’s poetry? And enthral and bind an audience with your knack for communicating. But still, the mere mention of “cold calling” and “prospecting” can make you break out in sweat and leads to heavy lump in the throat. It is nothing to Read More →

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The 10 Most Frequently-Asked Marketing Question

marketing

The different industry has different Marketing questions. Whether a novice marketer or a marketing pundit, everyone’s mind is infiltrated with these questions. Knowing the answers to important marketing questions is incredibly important and vital to generating leads and sales. Some wonder, “When is the right time to start?”, “How to identify your potential prospects”? Are Read More →

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10 Hacks To Generate More Leads Through Your Website 

feature photo

A website is certainly one of the most essential tools when it comes to marketing. It adds value to your brand, product and services. However, it depends on the business how to leverage their website to generate leads. Your website can prove to be your numero-uno when it comes to generating leads and connecting with Read More →

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How To Generate Sales and Leads Through Quora?

quora front

With stiff competition in the sales and marketing world out there, you need every weapon you can muster at your expense. To do so, you need to leverage every social platform you can to generate leads and sales. Especially a platform like Quora which is now used by millions of users worldwide. What Is Quora Read More →

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