Tag Archives: Lead Generation

How to Build a Lead Scoring Model for Startups

First things first, it is important to know what is a lead scoring model and do you even need it? Many companies are looking forward to closing more sales and more profit with better leads. But the fact is, these “many” companies are the majority of the companies aware of the value of good leads. Read More →

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5 Must Follow Guidelines for an Effective B2B Video Marketing Campaign

Camera Video Marketing

Finally, you want to start with a video marketing campaign. I’d say, it’s about time you start leveraging the power of video marketing.  But hang on! As exciting as it sounds, it is not a walk in the park. In fact, it requires a whole lot of planning, strategising and hard work.  But the results Read More →

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20 Interesting B2B Sales Statistics To Sell Smarter In 2020

Easy as it may seem, however, selling is not an easy task.  Not everyone can take up the task of facing multiple leads daily and talking their way into convincing those leads to become their permanent customers. However, with research, the right approach and stellar strategy, you can close more sales than before.  With this Read More →

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How To Retain Your Old Customers Using Net Promoter Score

help your prospects

Every salesperson knows how important it is to retain an old customer. For one, acquiring a new customer in place of an old one means you have to start the whole process all over again – from lead acquiring to convincing them and more.  As the series of events go, retaining a customer is comparably Read More →

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10 Proven Ways To Reduce Your Email Bounce Rate

  Email marketing is not an easy feat. First, you spend hours and hours to acquire your potential customers’ emails from Google and various other platforms including AngelList, Crunchbase and more.  However, notwithstanding the difficulty, you can not simply do away with email marketing as when it comes to returns, it is more benefiting than any Read More →

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Top 10 Free Marketing Tools By Google To Boost Your Business

Marketing tool by Google

Ah! Marketing Tools. They are the boon of every marketing campaign. That too marketing tools by Google. And there are some tools that you can’t just miss despite being a marketing professional yourself. Because these marketing tools lend a dependable helping hand that rivals even seasoned marketers. Because we are just mere mortals and these tools Read More →

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LinkedIn Marketing: 20 Ways To Use LinkedIn To Grow Your Business

LinkedIn AeroLeads

Since its advent, LinkedIn emerged as an unrivalled platform where professionals from all over the world could connect under one virtual roof. Now, with over 500 million users, you’d be hard-pressed to find a better place online than LinkedIn to seek out professionals in your niche. And you are probably missing out on a lot Read More →

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How To Grow A Successful SaaS And Software Startup?

‘SaaS and software startup‘ is becoming a common term in the tech industry these days, and rightly so. You will be astonished to know that you might be using a SaaS without even actually realising it.  With an upswing in software development, SaaS and Software startups are on the rise. In fact, it wouldn’t be Read More →

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A Comprehensive Guide To Increase Your Social Media Return On Investment (ROI)

ROI

 Is social media as popular as people make it out to be?  What do you check first thing in the morning and the last thing at night? Your social media account, right? There, you have your answer. Yes, Social media is as popular as people make it out to be, in fact, even more. A Read More →

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10 Tips To Create Ideal Customer Profile For B2B Startups

Ideal Customer Profile

Veteran American Author Sue Grafton once made a salient observation, “Ideas are easy. It’s the execution of ideas that really separates the sheep from the goats.” How incredibly true it turns out to be when you observe the recent trend in startups. The most classic example is Snapchat. Tech wise, Snapchat is nothing to write Read More →

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