Tag Archives: Lead Generation

7 Follow-up Strategies To Boost Your Sales in 2019

Following up is as essential in the marketing cycle as any other part. If you don’t follow up on your customers or leads, it won’t be a good idea in the long term. There is more chance of getting revenue and further marketing on existing customers than new ones. The thing is, it is as Read More →

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9 Must Have Marketing Strategies for Your Bootstrapped Startups

“Successful bootstrapping is all about discipline and stamina” – Kevin Hale Building a startup right from the scratch is remarkable and takes a whole lot of effort. Unfortunately, many of the startups are unable to sustain themselves in this competitive market. No, I am not trying to make you insecure or anything. That said, you Read More →

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3 Things Professionals Can Learn From Apple’s Sales Pitch

Apple is like a freaking cult! No one can deny this. And just try denying this – you will be facing the flak from legions of Apple fanboys and fangirls. Apart from wonderful products, what else led to this sort of customer loyalty because I am yet to come across another brand that enjoys this Read More →

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3 Ways to Get Maximum ROI From Your B2B Database

Getting a return on investment is one of the most obvious and necessary things to run a business. But with so many tools, subscriptions, marketing expenses, it is essential to monitor this. Your database is the heart of your sales and marketing team. So knowing about how much you’re getting on your investment in establishing Read More →

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How to Build a Marketing Model that Helps You Scale Revenue

Having a clear marketing model is critical for any company. Having a defined and rigid marketing model is the key to a huge revenue. Without that everything would be in shambles and nothing certain to help you begin on the path to success. There are many business models to look up to for your business Read More →

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7 Lead Nurturing Tactics to Use in Your 2019 Marketing Strategy

Preparing for the upcoming year? Deciding what tactics to implement and how to improve last year’s strategy? I’m here to help. Many companies are successfully acquiring leads, but they aren’t seeing a return on investment because their leads simply aren’t converting into actual customers. Whether leads are unqualified, falling out of the funnel or aren’t Read More →

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How to Build a Lead Scoring Model for Startups

First things first, it is important to know what is a lead scoring model and do you even need it? Many companies are looking forward to closing more sales and more profit with better leads. But the fact is, these “many” companies are the majority of the companies aware of the value of good leads. Read More →

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20 Best Email Marketing Tools for Your Business

Don’t be fooled by some cherry-picked quotations that say that email marketing is on its way of obscurity. Because it’s not! Email marketing is still thriving, even more than ever and prospects’ email addresses are still akin to bread and butter for a business. And the following statistic clearly supports my point.   The number of Read More →

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5 Must Follow Guidelines for an Effective B2B Video Marketing Campaign

Finally, you want to start with a video marketing campaign.  I’d say, it’s about time you start leveraging the power of video marketing.  But hang on! As exciting as it sounds, it is not a walk in the park. In fact, it requires a whole lot of planning, strategising and hard work.  But the results Read More →

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20 Interesting B2B Sales Statistics To Sell Smarter In 2019

Easy as it may seem, however, selling is not an easy task.  Not everyone can take up the task of facing multiple leads daily and talking their way into convincing those leads to become their permanent customers. However, with research, the right approach and stellar strategy, you can close more sales than before.  With this Read More →

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