Social mediamarketing has been adapted as a brilliant SEO strategy by many marketers. The various changes in Google’s algorithms have resulted in social media being a key ranking factor.
Everybody has a social media profile and active use of this can positively affect your SEO. There are direct and indirect benefits from utilizing social media for SEO.
Social media channels have their own search engine as well and a key to remember is to have an SEO optimized social media profile. This can be done with having keyword rich descriptions, proper branding, proper post titles etc.
The following are the benefits that you can leverage social media for SEO:
1.Helps Build Online Presence
Social media enhances your presence on the web. Google has integrated social media channels in its SERP. So you have a higher chance of being displayed on the first page of search results and reaching a larger audience.
This can be very advantageous when it comes to Google+. Rankings are considerably affected by Google+. The content or links posted on Google+ rank instantly on SERP. Many Google+ users write posts with “titles” which are keyword rich. These are usually headlines which are found at the top of any post. This header is in bold and indirectly helps in the ranking of that post. An added benefit would be that the posts that are “+1’d” on Google+ rank higher on personalized search results.
When you do search for a company or business, you may have observed that even the social media profiles appear on the SERP. Social media is also the quickest and easiest way to increase the online presence of your brand or business as it is actively used by all. If you are able to gain the attention of people on social media, you can easily get them to visit your website and increase traffic, generate leads and much more.
2.Increase Website Traffic With New Visitors
Social media can be used as a key tool to reach anyone and everyone. It helps you connect with people from all across the world. The advantage of this is that it provides an opportunity for you to pitch your brand or business to them. It provides a never ending source of potential customers.
A key factor in search engine ranking is the number of new or unique visitors. Social media does not only help increase the traffic but also helps bring in new visitors. You can popularize your website by promoting your website links or links or particular pages of your websites. Social links are targeted. They bring in relevant traffic with a higher chance of visitors turning into customers. This links that you promote on social media is seen by your followers and people who are interested in your niche industry. Since that minimum interest is present, this provides a higher chance for the social media user to visit your website.
Another effective way to urge social media users to your website is by displaying your website in your profile description or as a pinned post. This way, everyone who visits your profile will certainly see your website.
The vital metrics are the metrics that give you tactical reports on the performance of your campaign. One of the best sources for such metrics is Google Analytics.
While focusing on SEO, focusing and reporting on Key Performance Indicators that provide insights and profitability is important. By combining the goals, events and other analytics of your social media and website, you will be successfully able to determine the ROI of your service or product with the relevant KPIs. This is an intelligent way to find out more about your campaigns. You can easily figure out what’s working and not. This helps you identify the best-performing campaigns and strategize efficiently. This allows you to track more effectively, your conversions and apply value when applicable.
When you view your landing pages combined with goal conversions and filter the results to only display landing pages that were viewed from social network referrals, you can then determine your social ROI.
4.Catalyzes Indexing Process
The internet is an infinite public library that has new content delivered every millisecond. Google collates all this random information and makes it easier for us to find what we are looking for. This process is called indexing.
Google’s indexing of pages does take some time depending on various factors such as quality of content, website ranking, backlinks etc. This is quite a tedious process as there is a large amount of content being produced every day. Google looks to make this process faster by considering social media channels. By taking the help of Twitter, content, and blogs that have generated high traction will have a higher chance of being indexed quicker. Google considers factors such as link click on tweets, retweets, like sand other Twitter engagements while indexing a particular page.
Indexing of your content and other such pages is a very important SEO feature as the faster your pages are indexed; you have a better opportunity to capture greater organic traffic.
ImageSource : InBlurbs.com
One of the important advantages that social media provides is sharing. This becomes important as it plays a vital role in getting backlinks. This is a major factor to rank higher in Google’s SERPs. The number of backlinks your website gets, the better!
Understanding the importance of backlinks, several marketers have resorted to utilizing black hat techniques of SEO to manipulate with the rankings. To curtail this, Google now considers social signals like Facebook likes, tweets, retweets etc. Social media has now become the go-to link building channel.
Also, when you social media post goes “viral” the sudden surge in the visits sends a signal to Google algorithm that gives a temporary ranking boost to your content. This boost is because Google senses a strong affinity for people who actively engage with a particular piece of content and wants to ensure that this content can be found by the users easily.
These are some of the crucial effects that social media can have on your SEO. Do remember that if social media campaign strategies aren’t used right, it can backfire and affect your SEO in a negative way.
These effects of social media on SEO can be very beneficial for small business owners who are concentrating primarily on converting website traffic into leads. SEO is also very important for long-term online success. Do not invest in shady or black hat techniques. This might give you a boost initially but will certainly affect your SEO drastically in the long run.