16 Best Social Media Monitoring Tools for Your Brand

It is only right to follow up our earlier post (14 Best Social Media Management Tools to Boost Your Social Accounts) with a roundup of the best social media monitoring tools.

Now that you are aware of the impact social media can have on your marketing and branding, the next step would be to monitor or measure your social media campaigns. Listening tools do just that. These social media tools give you a complete, in detail report of the performance of your posts, what people are talking about you, how many times is your brand name mentioned, etc.

The combination of both, management tools and monitoring tools give you the best results.

This is a comprehensive list of social media monitoring tools which are most prominently used in the industry. Hence these are the best social media tools.

Social Mention:

Social Mention is the Google Search for social media. This is probably the go-to social media analytics tools among social media enthusiasts. Social Mention is one of the best free monitoring tools in the market and it monitors over a hundred social media sites.

Social Mention analyses data in depth and measures the social media influence in four categories:

Strength Sentiment Passion Reach

This social media tool makes it very easy for a business or brand to find and respond to comments and inquiries which would be very cumbersome to do otherwise.

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Klout is very useful for brands or individuals who want to be on track with the content that they are sharing all across social media. It ranks users with regards their social influence by giving a score from 1 to 100, known as the Klout Score.

This social media tool can help you curate your content according to the likes of your consumers by tracking and monitoring their engagement with your brand. It also gives validation by showing you what subject matter or areas of expertise you are an “expert” in and this indicates that you are on the right track in terms of building your brand around the things that are vital to you.

One drawback of Klout is that it does not support LinkedIn. So if you are looking to manage your B2B brand, it might be a little frustrating.

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TweetReach is the best tool for you if you’re game is Twitter. It gives you reports on how far you’ve tweets travel as it monitors and measures the actual impact and implications of social media mentions.

This twitter tool helps you track tweets about your campaigns in real time and watch as the conversation unfolds across Twitter, measure all the Twitter activity that’s important to you – accounts, topics, hashtags, competitors and provides Twitter analytics to help you improve your content, engagement, reach and impact.

It offers a free service and also has a paid premium service, TweetReach Pro. This premium service has three packages: Small ($99/month), Medium ($199/month) & Large ($399/month).

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Twitter Analytics:

Twitter Analytics is a Twitter monitoring tools provided by Twitter itself.

This social media analytics tool gives you details of a particular time period. It provides details of your top follower, total profile visits, top tweet, top mention, tweet impressions and also provides a platform for comparative analysis of all of these details between different months.

Twitter Analytics is a free tool hat is offered for Twitter. You can opt-in to get such analysis of your Twitter activity.

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BuzzSumo is a social media analytics tool that analyses the web and provides you with the details of the top performing content of your competitor or any particular topic.

This social media monitoring tool enables you to track your brand mentions, the impact of your competitor’s content which is linking to you and monitor your progress over time with beautiful charts. It provides alerts in real-time, as soon as new content is published or as a daily digest at a time of your choosing. You can easily filter through the noise by setting a share threshold, ideal if you’re tracking a busy topic or popular site and compare your progress against competitors and export reports to PDF. It also gives you the option to download mentions and export content to RSS for easy integrations.

BuzzSumo offers you a 14 day free trial with the ProPlan. The pricing of the ProPlan is from$99/month and goes up to $699/month.

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This Twitter-based monitoring app gives you all the tools you need to be on top of your Twitter.

Followerwonk provides you in-depth details such as your follower locations, when do they tweet etc. It also gives you the facility to search Twitter bios, compare users, analyze your entire Twitter & provide you with reports, track followers and also sort followers.

Followerwonk does provide a free limited access account when you sign in with Twitter. The paid plans of Followerwonk are $29/month and $79/month respectively.

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HowSociable scours 36 popular websites and measures your brand’s impact.

It provides a magnitude score that is an indication of the level of activity around a brand during a given week.  This magnitude score ranges from 0 to 10. A score of zero means there is zero or near zero activity for the brand and a score of 10 means the brand has practically saturated the social web and will likely be recognized by everyone that uses it. The magnitude score is calculated by taking the sample of one week’s activity across the 36 websites covered and analyzing it to find out what portion of the activity references the brand.

This social media monitoring tool offers three paid packages: basic ($9/3 months), Plus ($19/3 months) and Max ($99/year).

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Image Source: Wix


WhosTalkin is a social media monitoring tool that allows you to search for conversations on prominent blogs, Twitter and other social media sites that surround your brand or your favorite team or any topic that is of importance to you.

WhosTalkin’s search and sorting algorithm extract and present the data to you from over 60 social media sites. It also provides an iGoogle Gadget. This gadget allows you to get all of its’ features right from your iGoogle homepage. This gadget works in the standard view and also the canvas view. WhosTalkin also provides a browser search plugin. This harnesses all the WhosTalkin features right to your browser search bar.

All of WhosTalkin features and tools are free.

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ImageSource: MakeUseOf

Social Searcher:

Social Searcher is a free social media search engine. It provides real-time search results and also analytics.

The SocialBuzz feature lets you search the web for all your brand mentions. It also provides analytics of the same data results. The Google Social Search tool enables you to search through Facebook, Twitter, LinkedIn, Google+, Instagram, and Pinterest. It also offers Social Searcher and Google Social Search plugins for your browser.

The Social Monitoring service that is offered is free and also has three premium plans: Basic (3.49 €/month), Standard (8.49 €/month) and Professional (19.49 €/month).

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IceRocket allows you to monitor blogs, Twitter and Facebook and also provides you analytics graphs.

This social media monitoring tool facilitates you to create your own Trend Graphs with its IceRocket Trend tool. It helps you search and keep track of your social media landscape and lets you see what is working and thereby aiding you in developing your strategy. It also helps you to monitor blogging activity with their 200 million blog database.

Icerocket is a freemium tool.

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Addictomatic is a social media monitoring tool that provides you an overall view of your brand. It focuses on a number of platforms such as: Flickr, YouTube, Twitter, WordPress, Bing News, Delicious, Google, Ask.com, etc.

This tool is key to keep an eye on real-time industry developments and brand reputation.  It provides a personalised dashboard and personalised results dashboard that you may bookmark and keep visiting. You can also create your own page for your keywords and add any social site of your choice.

Addictomatic is a free social media monitoring tool.

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TweetDeck provides a social media dashboard to manage your Twitter accounts. It does so by interfacing with the Twitter API and allows you to send/receive tweets and view profiles.

This monitoring tool provides you a customizable dashboard to help you monitor and tracks all your Twitter activity. You can have various tabs such as messages, mentions, trending, lists etc. TweetDeck provides you a comprehensive control over all your Twitter activities.

TweetDeck is a free social media monitoring tool.

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Mention is a social media monitoring tool that helps you keep track and analyze all your social media activity. It helps you monitor all your brand’s social media mentions with its enormous sources in 42 languages.

This tool facilitates you to create custom notifications for your brand, industry, company and even your competitors. It also keeps you informed in real-time regarding any mentions on the web. Its features include analytic advanced search, sentiment analysis, tags, influencer dashboard, Boolean query, Twitter dashboard, data export, API access and account manager.

Mention offers a free trial after which you will have to pick from either their two paid packages or make a customized plan as per tour requirement. The two paid packages are: Solo ($29/month) and Started ($99/month).

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ImageSource: TheNextWeb


SumAll provides social media analytic that will help you and your clients to measure social media performance and drive social media success.

This social media monitoring tool lets you connect unlimited LinkedIn, Facebook, Instagram, Twitter and Google Analytics accounts for you and your clients. Use our social media tools to organize them into as many reports as you like from a single SumAll account. It offers a unique white labeling feature that lets you put your own branding on top of its Google Analytics, Instagram, Twitter, Facebook and LinkedIn reports.

SumAll’s services come at a fixed price of $99/month.

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ImageSource: TechnologyAdvice


Twitonomy is a comprehensive Twitter tool. That offers a wide range of metrics to get the best out of your Twitter analytic.

This social media monitoring tool shows you details of your Twitter lists, engagement statistics, most popular tweets, followers & followings and many more of such Twitter insights.

Twitonomy’s robust features list include detailed and visual analytic on anyone’s tweets, retweets, replies, mentions, hashtags, browse, search, filter and get actionable insights on the people you follow and those who follow you, backup/export tweets, retweets, mentions and reports to Excel & PDF in just one click, monitor your interactions with other Twitter users: mentions, retweets, favorites, get and export Search Analytics on any keywords, hashtags, URL or @users, monitor tweets from your favorite users, lists, & keyword searches, get the list of the followers you don’t follow back, track clicks on the links in your tweets & your follower growth over time and so much more!

Twitonomy offers a free account as well as a premium plan at $19/month.

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ImageSource: TWI5


Twazzup provides you a complete view of how your brand is performing on Twitter. It is a real-time Twitter monitoring platform that allows you to filter the news out of live Twitter content.
It is a very simple and an easy to use tool. All you have to do is just enter the name you want to track and you instantly get real-time updates of the most active top influencers, top retweeted photos & links, and most importantly, the top 10 keywords related to your search.

Twazzup is a free Twitter monitoring tool.

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About Vedh Jagadish

Digital Marketer keen on helping companies and brands establish & grow through social media. Helps empower startups and entrepreneurs through effective inbound marketing, email marketing and social media strategies.

5 Thoughts on “16 Best Social Media Monitoring Tools for Your Brand

  1. Hey Kuba, I completely agree with your perspective. I did cover other management tools in a previous article that might be of interest to you.

    In this market there are great tools coming out everyday. I will also be updating the article in sometime and I’ll take a look at Brand24 as well.

    • Kuba Rogalski on September 6, 2016 at 10:28 am said:

      I agree, so many tools and so little time to test them 😉 Would love to see Brand24 here after the article have been updated!

  2. Thanks for the update Sarah. i will certainly have a look.

  3. Pingback: 8 Successful Social Media Marketing Tips to Build Your Brand | AeroLeads

  4. Pingback: 11 Easy Content Marketing Tips for Best Engagement - AeroLeads

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