8 Successful Social Media Marketing Tips to Build Your Brand | AeroLeads

Social Media Marketing Tips- Almost every thriving brand is leveraging social media marketing. 

And the fact that they are thriving means they are doing something right with their social media marketing strategy. 

How often do you witness a company with millions of social media followers and immediately blurt out, “How the heck do they do it?”

Pretty often, I am sure. 

But the point is – if they can do it, so can you. 

And in this post, we will teach you exactly how you can tap into the potential social media holds.

And one cannot refute that social media holds a whole lot of potential. 

For this reason alone, research says 90% of businesses will be using some form of social media by 2020.

Social Media Marketing Tips

Let’s have a look at some of the most effective social media marketing strategies to boost sales and build your brand. 

1. Improve Your Response Time 

It is rankling when you have to wait for at least 24 hours before getting a message from a brand. 

Although I am quite sure, none of us actually wait that long. 

I don’t know about you, but I wait for an hour max before moving on to the next brand. 

Customers want quick service and immediate response, otherwise, there are plenty of other options for them to fall back on. 

Unfortunately, not many companies understand this while they carry out their social media marketing campaign. 

In fact, only 37% of companies respond within one hour!

Social Media Marketing Tips

And this is where 37 % of companies get an unparalleled edge over the rest of the 64% of companies. 

So make sure that you respond as fast as possible, without much delay. 

The best time range would be to reply within five minutes of an inquiry because 71% of online consumers expect to receive a response within five minutes of contacting the company.


All the successful and big brands have one thing in common when it comes to their social media marketing strategy, and that this their tendency to reply almost immediately. 

I recently witnessed this with Net-a-porter, a high-end online retail e-commerce store. When I had a small inquiry about something, I slipped into their twitter DM to clear my confusion, and surprisingly I got a reply within a couple of minutes. 


Not just an inquiry, many brands prefer to engage with their social media followers by responding to their generic statements. 

One of my favorite examples, for this scenario, is Wendy’s.

Wendy's social media response

Look at their playful tone and success rate of their witty and engaging tweets. As soon as a follower comments on their tweet, they are quick to quip back or add a snarky reply which gives more room for engagement. 

More than anything, the key point here is to respond to your audience quickly because they won’t remember what they commented after an hour or two.

2. Use Live Chat & Messenger Bots 

We just talked about how important it is to respond within a couple of minutes on your social media channels. 

So how are you going to achieve that? Because it’s humanly impossible to be present at all times of the day. 

This is where human-made bots come in. 

These bots allow the companies to converse with their audience without delay and send targeted messages. 

In fact, a survey proved that maximum people rely on chatbots to get a quick answer.


Keeping this in mind, Facebook also released its own messaging solution to businesses.

Thus if you want to build your brand and convert your leads into customers, you have to leverage this as soon as possible. 

A Facebook says that 53% of people on Facebook are more likely to do business with a company they can directly message!

And I am sure, you wouldn’t want to lose out on this huge number of prospects. 

Take Domino’s for example. 

As soon as you head to their official page on Facebook, this is what you see:


Yes, they reply almost instantly thanks to their personalized chatbot. 

To test this claim, I sent a “Hey” and this is what they replied, and yes within a few seconds. 

Social media messengerThey sent a variety of automated options. It’s safe to say that I was tempted to order despite not being hungry in the least, because how many brands offer this type of quick and easy service. You can literally order via their social media page. 

You can actually start using this social media strategy with extreme ease. And don’t worry about the technical stuff because there isn’t any. 

You can use any automated chatbot platform that will help you integrate a robotic messenger within a couple of minutes. 

Just go to any of the platforms that integrate chatbots on social media.

Facebook messenger

After that, it’s just a 2-3 step process. 


You will be directed step-by-step after that and before you know, you will be engaging with your customers. 

3. Active Presence On All or Most Social Media Channels

Everyone has a social network of their choice. You might not like using Instagram, but might be a great fan of Twitter.

However, when it comes to building your brand, you have to keep these biases aside and leverage all of them equally.

As a brand, business or an individual, you cannot afford to just stick to one social network. 

By setting up your presence in different or all social networks, you thereby reach to a larger audience. 

Now it doesn’t mean that you will dive into using all the social media channels mindlessly. 

 Above everything, analyze these two questions: 

Where is my audience? 

And where is my audience most active?

A chart shows that Facebook has around 1.15 billion active users, Google around 359 million and so on. 


Now it doesn’t mean that since Facebook has the maximum audience, you will forsake all other platforms and start your social media marketing campaign on Facebook only. 

What if your maximum audience is active on LinkedIn or Twitter? 

These things are worth analyzing before you start your social media campaign. 

There will be certain platforms that perform better than others. But do not put all your eggs in one basket. So concentrate more on that specific platform but do not abandon the other networks.

4. Live Streaming Videos 

Content is the king is now steadily evolving into the phrase, “Visual content is the king”. 

The latest fad in visual content today is of live streaming videos, that’s why almost every social media platform is not leveraging them including Instagram, Facebook, and WhatsApp. 

Please refer this article to know more about Whatsapp marketing

It is a human tendency to be drawn to a visual stimulus over plain text.

And the following statistic clearly proves this statement:

Live video is more appealing to brand audiences. Recent live streaming statistics studies show that 47% of live streaming video viewers worldwide are streaming more live video compared with a year ago and users watch live video 10 to 20 times longer than on-demand content.

And according to researches, by 2019, 80% of the world’s internet traffic will solely be accounted to live videos.

And 2019 is just around the corner, thus now is the best time to incorporate this into your social media campaigns.

Here are some effective tips to generate maximum traffic with your live stream videos: 

1. Make it more relevant by turning on your location.

2. Craft a compelling title to attract and pique your followers’ interest.

Social Media Marketing Tips 

Now every news junkie would be eager to click on this live stream video.

5. Integrate social “buy buttons”

From Pinterest to Facebook and to Instagram, every social media platform is giving an option to add social “buy buttons”.


And these social buy buttons are turning out to be very powerful for some brands. 

For one, they negate all the hassle of going to the official website of the companies. It facilitates quick and direct purchase between the customer and the brand without even exiting the social media platform. 

Whether you are a B2B or B2C organization, you can change the text on the buttons accordingly. 

Here’s a Pinterest “buy buttons” guide: 


According to the Washington Post, this type of commerce represents 2% of online sales. However, it is growing at a steady pace. 

This is proved by eMarketer report which states that social commerce revenue grew from $5 billion in 2011 to over $30 billion in 2015. Moreover, they predict it will rise to $491.5 billion by 2018.

6. Use trending hashtags

This is one of the best, fastest organic ways to grow your reach and following.

Using tags help you reach a larger audience. Most importantly, it helps you reach an audience that is interested in that subject matter, thereby increasing your post engagement.

You can use various tools like Twitonomy, hashtagify.me  and more to track the hashtags and see which ones are more relevant to your target audience.

See how Urban decay uses relevant hashtags to celebrate Black Friday with their Instagram post. 

Social Media Marketing Tips

This hashtag redirects a whole lot of users to their page, thus elevating their traffic and brand image.

Most people often neglect using tags in their posts. You might have your say on a trending topic and if you do not use tags in your post it will not be heard by the majority of people.

Tags are a way for people to find you. By simply searching for tags of their interest, most people engage with other social media influencers. 

You gain a whole lot by using tags but lose a whole lot more by not using tags.

7. Stick To A Schedule:

This is essentially one of the most important social media marketing. Have a schedule chalked out and stick to it.

Have a look at this schedule chart which tells you about the best and worst time to engage on respective social media channels.

social media marketing tips | AeroLeads Lead Geneation

Do not miss a day of your schedule.

But while forming such a schedule you need to frame it keeping the following things in mind:

  • Your engagement reach
  • Followers
  • Time zone of your target audience

Above everything, see what works best for you and your followers. 

For example, we recently noticed that our content receives the maximum amount of traffic between 4 PM – 8 PM, but decreases drastically after that. 


Keeping this in mind, we have changed our schedule and are witnessing wonderful results. 

However, once you’ve framed the best possible schedule, you need to adhere to it. Even if you miss one day of the schedule, it sets you back as your content might not get the best audience for it. All in all, you have to identify the best times to post on Social Media and stick to that time when posting something on your social media pages. 

8. Promote attractive offers on social media channels 

It’s not necessary for all your social media posts to include out-of-the-box ideas. Sometimes you can rely solely on your offers and discounts. 

Share the following on your social media channels to build your brand and generate more traffic: 

  • Discount coupons
  • Free shipping/delivery offers 
  • Free trial/sample offers 
  • Discount on Membership 
  • Cashback


These are your social media marketing tips to boost your social media presence. Use these to establish your brand identity. We have ourselves tried these strategies across our social media channels and have witnessed stable growth.

Which strategy turned out to be most useful for your social media marketing campaign? Can you suggest some unique social media strategy?

About Deepti Jain

Deepti is a senior content writer with AeroLeads. She spends a lot of time brainstorming ideas and writing marketing and sales content. She also has a knack for writing and reading about politics and prevalent social issues and regularly pens letters to the Editor of The Hindu newspaper. When she is not working, you’ll find her socializing with friends or binge-watching Netflix. (And devouring sushi).

25 Thoughts on “8 Successful Social Media Marketing Tips to Build Your Brand | AeroLeads

  1. Pingback: Business Dinner Etiquette, Overtime Pay & NYFW Lessons Learned | Fashion & Lifestyle PR Sourcebook | PR Couture

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  3. Pingback: 5 Social Media Tools To Boost Your Business | DrumUp Blog

  4. Consistently being active on social media helps to grow your brand awareness.

  5. Thanks for sharing such a grate, very informative and useful article to social media marketing tips.
    Keep it up.

  6. Thanks for your comment Melisa, glad we could help 🙂

  7. Sima Singh on April 29, 2019 at 10:00 am said:

    Thanks for the nice list! deserves to be bookmarked for reference. Its true we are in a dynamic world these days be it social media or day to day life, all have great pace. Thanks for sharing this great post.

  8. It is very detailed piece of content. thanks for sharing it.

  9. I like the affectionate advice you provide to your article. Huge thanks for sharing these useful article! Really love these ideas ,I hate for anything to go to waste.

  10. Great content, i must say, i adored the way you wrote it. I would say, you did an amazing job in writing as it is indeed helping me in my own shoe business. Thanks!

  11. Quventix Solutions on June 29, 2019 at 7:10 am said:

    I agree that digital marketing requires a good strategy. It is important to understand this as you start your campaign and get your brand out there.

  12. I agree that digital marketing requires a good strategy. Thanks for sharing like this blog.

  13. Thanks for sharing this informative post, Deepti. Really insightful! When it comes to social media marketing, the three top tips that always works are engaging content, great images and having a posting schedule. This can really help with improving your social media efforts.

  14. Great information sir, Very helpful, I was seaching for this type of blog from a long time.

  15. Manoj Kumar on January 29, 2020 at 12:19 pm said:

    Great article! Ch

  16. Digital Marketing on April 4, 2020 at 9:22 am said:

    Good post. I was searched this topic. Finally I got the information in this blog. Thanks for posting such a nice article.

  17. mTouch Labs on April 20, 2020 at 5:58 am said:

    Thnk you for the Info. Well written content and helpful.

  18. YellowOrange Labs on April 28, 2020 at 6:03 am said:

    Thanks a lot Deepti for the well written article about social media marketing. Needs to be bookmarked for sure. Thanks for sharing. Keep writing.

  19. Percoyo on July 9, 2020 at 9:04 am said:

    This blog gave me a better understanding on how various digital marketing strategies which professionals could use to make a strong online presence on digital media. I will definitely use this newly-gained knowledge.

  20. MItechagency on August 19, 2020 at 8:21 pm said:

    Your blog is beautifully written, and is very useful and informative too. Thanks for serving these posts with us.

  21. Tory Crawford on August 22, 2020 at 11:33 am said:

    I was looking for this info for my mission. The article above really explains everything in detail, the article is very interesting and effective. Thank you so much and good luck for the upcoming articles.

  22. Keep up the great work! Thank you so much for sharing a great posts.

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