8 Killer Sales Pitch Examples To Generate B2B Leads [Updated in 2019]

Presenting your sales pitch and generating new sales is not a walk in the park. In fact, it’s quite the opposite: totally nerve-wracking. This leads to salespeople searching for “sales pitch examples” on the internet. How else did you come here if not to seek out some awesome sales pitch examples? 

And I am sure, many salespeople can relate to this. 

Having said that, it doesn’t have to be this way. With the right strategy and a perfect sales pitch, you should be well on your way to close maximum sales deals. 

But, is there any perfect formula to produce that perfect sales pitch?

There must be since according to a report, “20% of top sales reps close 80% of all sales deals.”

So, all these top salespeople who fall in the upper 20 percent strata top must be doing something right. 

But don’t worry, we have rounded up some cool sales pitch examples for you to follow so that even you can claim to be a part of the top 20 percent of the salespeople.

Today we will have a look at their secret by going through these perfect sales pitch examples to generate B2B Leads. From cold-calling to cold-emailing and from presentations to voicemails, we will talk about every medium of a sales pitch so that you can draw some lessons as well. 

1. Bait Your Audience

I know this doesn’t sound good.

You would say, what kind of sales pitch example is this?

But give me a second to explain.

So here’s the deal:

You have to somehow bait your audience into agreeing with you – and you don’t have to get them to agree to something false.

No, nope, no freaking way!

You have to start with something that is obviously a correct statement.

Here’s how it goes:

  • Pose a statement that is an undeniable truth. For instance, you can start off by saying: Automation is steadily changing the way we operate.
  • Now make some bold claim that debunks this statement, such as automated content creating machines churn out poor content. (Show some stats to support your claim).
  • Now, finally, articulate why your prospects should also agree and then provide a solution.

This is one of the most effective sales pitch examples – and I don’t say this lightly.

This is actually a sales pitch example by Drift. In fact, Andy Raskin, a famous author once even wrote an article about this sales pitch example, which went viral and drew massive attention to this sales pitch technique.

He broke this sales pitch example in a couple of steps and since then this article has been shared by thousands and thousands of people.

I am not surprised – this is indeed a sales pitch example worth emulating.

2. Create Hype With Your Brand Story

Your product probably doesn’t offer anything different from your contemporaries.

If you are a marketing firm, then you are likely to be following the same steps and procedures as the majority of other marketing firms. 

But there must be something that you can do differently, right?

You have to pitch your services a little better and most importantly – in a different manner – than others. 

Thus, you have to try a new approach – that is, by telling a story. The way to pitch your service is not just by reading out the specifications. Instead, you have to set a narrative around your product or service. 

The narrative doesn’t have to be necessarily skewed. It’s just the way you project your services. 

Let’s take an example from Apple keynote events (which can help you generate B2B leads as well). 

Have a look at this awesome video and see how they break down Apple’s sales pitch – one of the greatest reasons behind the brand’s success

If you really want your sales pitch to work, then you must learn a thing or two from Apple’s sales pitch.

Let me sum up this video for you lazy folks in a few quick steps.

So here’s how Apple keeps attracting a legion of fanboys and fangirls.

Apple pitches its product in three steps:

Step#1 So, what Apple does is that they start from the history of their product. They tell about all the amazing stuff that they have done in the past which makes people think of their expansive legacy and experience. Both legacy and history play a major role in attracting the prospects towards a brand – it’s a resounding reality. And the respect that the last name “Kennedy” still commands in the political circles in the United States is a salient proof.

Well, what can I say? Humans are emotional, nostalgic *insert a stream of expletives*

You get the deal, right?

So let’s jump to the next step.

Step#2 Then they smoothly take you into the technicalities of the product. They will give you a perfect insight into all the cool tech and the benefits. However, unlike other brands, Apple talks about the specifications in a relatable and an easy language that the audience would be familiar with. For example, they won’t use heavy jargons like “gigabytes”.

Instead, they use words that their audience knows and understand:

  • “edge to edge display”
  • “LED backlighting”
  • “retina display”

Step#3 Finally, they will talk about the future – how you can participate in creating a revolutionary future with an Apple product. The motto is not to make the audience think about the specific feature, the aim is to make them think of the benefits and how the features can make their life easier. 

So try this three-step narrative for your sales pitch the next time you interact with a prospect. There’s no way you wouldn’t make an impact.  

3. Give the Firsthand Experience 

No one cares about mere word of mouth unless it is backed by some sort of proof. 

If you are saying that your product can do something great, you have to show the prospect exactly how great it is and how it has helped your customers in the past to make it great. SaaS and software products should give out free trials for at least 15-30 days so that the audience can see what you are pitching firsthand. 

For example, see how this salesman selling carrot slicer is showing his product to the passing pedestrians. This gives the audience a firsthand insight into the product and will compel them to buy it.

Furthermore, the theory here is that the cost of time and resources it takes to give a demo is worth it because the net profit from sales outweighs the net profit of sales without a demo.

4. Cold-emailing sales pitch example done right 

A cold email sales pitch is delivered in a somewhat similar manner as the cold calls although it is a lot less nerve-wracking.

And a lot of salespeople believe that it is hard to deliver a good sales pitch via cold emailing. But let me tell you: it is nothing more than a myth.

A good sales pitch example includes commanding your prospects’ undivided attention – and it is not all that difficult to do with cold-emailing.

However, one thing both the pitches have in common is the lack of guaranteed results. And it’s not what you are doing or not doing. The problem mainly lies in the massive competition. 

The average person receives 88 emails per day. That increases to 121 per day for office workers.

Email stats

With a horde of competition, it is extremely difficult to be heard amid all this noise. The chances are most of the times your email is being deleted by your prospect without even reading it. 

Ouch! 

I know, you probably spent a lot of time and resources to make that sales pitch and it all went down the drain. In that case, you’ll need to do something special to stand out and engage your prospect.

Have a look at this cold email pitch that will make you stand out amid the noisy clutter of hundreds of emails. 


Hey (Prospect’s name), 

I wanted to reach out and give you a heads up on the amazing content you have been posting in your blog. 

Just shared your recent post that gave out amazing tips on “xyz” with my Twitter followers. 

The other reason that I am reaching out is that my firm has worked with brands like (name of your most famous clients) to scale high ROI on their content marketing efforts. 

Would love to discuss some pointers with you and see how we can help you out in scaling even higher return. 

You can have a look at our work culture & process and the clients that we have worked with (give a link redirecting to your work). 

(Your name) 

This straight to the point cold email sales pitch is likely to be heard amid the noisy email chatter. 

Why is it so effective?  

For one, it is succinct and straight to the point. However, the sales pitch doesn’t talk too highly of your product, instead, it talks about how the sender actually took interest in getting to know about the work the prospect is doing and then came to a conclusion. 

Plus, by giving out the names of your clients, you are earning some credibility and giving the prospect a proof. It tells the prospect that if the big names in the industry are trusting the company then you can too. 

5. Follow-up or Re-engage your prospects 

Have you ever been in serious talks with a potential customer and waiting for them to contact you? 

But that email never came – tsk, tsk.

However, there’s nothing to worry about. You are not the only one. This happens with the majority of salespeople. 

According to a report, it takes on average five attempts to close a sale. That’s quite a revelation —especially when only 30% of salespeople push for more communication attempts after just one email.

That said, there’s a credible, reliable way to fight it. All you need is a good sales pitch example to follow up and re-engage your prospects.

With a perfect follow up or re-engagement sales pitch template, you can master the art of engaging a prospect that hasn’t returned your previous messages.

Don’t just sit around waiting for the prospect to contact you. If you think that too much time has passed and the prospect should have contacted you by now, then it is the time to put your foot down. 

Whether you spoke to them at an event, over the phone, or via email, you could get a headstart on your competition—just by being persistent. However, you should also keep in mind that there’s a thin line between being persistent or being downright annoying. 

Have a look at this great follow-up sales pitch that you use and get your message through. 


Hey (prospect name), 

It was great talking to you at the (so and so) event last week. It was wonderful to hear about your story and how you started your business right from scratch and how fast it is growing now. 

Thanks for your recommendation as well. I would love to look up the [product name] and reach out to you once I get the chance. 

In the meantime, I remember that we discussed how you are facing some problems with creating an outreach outside your [native region]. I took some time and did some research into how your contemporaries are going about with their marketing and have a few solutions that can help you out with your problem. 

I would love to talk about some of them. 

Let me know if you are interested and we can discuss the solutions over a phone call or a video call this week around noon. 

Thanks & Regards. 

(Your name)

Isn’t it something that should definitely work out? 

The sender is creating an instant connection by mentioning how he/she met the prospect and how he/she actually took the time to find the solutions for their problem. This is the type of company everyone wants to do business with. 

Rather than a generic auto email, it proves that the sender is genuinely interested in helping out and was interested in the conversation. 

6. Elevator Pitch – a persuasive sales pitch.

First of all, what is an elevator pitch? 

Something that you do quickly when you come across your prospect in an elevator? 

No, that’s quite absurd.

The former part of the statement is somewhat is correct. 

According to Google, an elevator pitch is “a succinct and persuasive sales pitch.”

And that is the gist of this sales pitch. With an elevator sales pitch, you are expected to have a quick sales pitch up your sleeves. It actually comes in handy when you are expected to deliver a quick sales pitch in an impromptu manner in an event or a trade show. 

However, make sure that it isn’t longer than a minute or two. Otherwise, it beats the whole purpose, doesn’t it? 

Have a look at this wonderful elevator sales pitch example by R.A. Dalton, who proved that two minutes are more than enough for a successful sales pitch:

elevator sales pitch

This is a classic example of how you can make an impact in just a couple of minutes. 

The opening is impressive. The strong statement about the previous companies they’ve helped acts like a social proof and make this elevator pitch start with a bang. Furthermore, rather than using heavy words and jargons about the company and the service, they are talking in a language that even a novice or an outsider can understand. 

It leaves the prospect thinking, “I want to know some more about the product & service”. 

And this is exactly what the salesperson was out to do.

7. Inspire your prospect 

Presenting a bland sales pitch wouldn’t cut it out for you. 

Instead, you have to inspire your audience or potential customer. 

The best way to help someone is by educating them, do we have any doubt about that? I hope not. 

So your motto is that after you are done presenting your sale pitch, your audience should be inspired and compelled to know more about you and your product. 

inspire with your sales pitch

How can you do it? 

First and foremost, rather than trying to push your opinion on the audience, try to lay the groundwork with facts they don’t know.

Have a look at this video by CharityWater 

They educate and inspire their audience by laying out these facts: 

  • Some people have to walk 4 hours a day to get access to drinking water, and even then it is contaminated with dysentery and cholera.
  • Then they tell you about how drinking dirty water is more dangerous to human lives than a violent war. 
  • Finally, they discuss how the water crisis is solvable and how there is enough water in the world (supported by facts). 

And once you educate the audience, they will automatically be inspired as well. 

8. Know the Perspective of your audience 

Delivering a sales pitch is not about you or your product. Instead, it solely revolved around your audience and their problems and how you are the best person to solve those problems. 

So, the main aim of your sales pitch is that your audience likes it. You would think that it’s quite obvious – of course, salespeople create a sales pitch keeping their prospects’ perspective in mind. 

However, you would be surprised to know how many sales representative actually overlook this. 

Unfortunately, many of them jump head start into the selling part without knowing about their prospect and what the prospect is expecting. 

How to do it the right way? 

Of course, we have discussed that you have to know about your prospect’s perspective. 

But how? 

For that, you have to pick your customer’s brain. Get down to the bottom of their problem. Ask them what they expect of you and why did they choose you? What benefits are they expecting? And so on and so forth! 

Conclusion

One thing that is common with these sales pitch examples is how each one of them requires you to do some prior research about the prospect.

Your sales pitch can be deemed as a good sales pitch example only if the salesperson has invested some time in research and backed it up with facts. So, never go unprepared and always be armed with facts and figures. 

Another thing that is common with these sales pitch examples is the tendency to present it as a way to “help” out the prospect. These sales pitch examples don’t talk about how great your product is and how wonderful your specifications are. No, it is always about the CUSTOMER. 

Thus, your sales pitch should reflect how much you care about your audience and how their time is more important than… well, yours. 

So, the next time you get confused about writing or preparing a sales pitch, try using some elements from these 7 sales pitch examples and generate multiple B2B leads. 

Which sales pitch example did you find the most helpful? Would you like to suggest a good sales pitch example? Let us know in the comment section below!

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About Deepti Jain

Deepti is a senior content writer with AeroLeads. She spends a lot of time brainstorming ideas and writing marketing and sales content. She also has a knack for writing and reading about politics and prevalent social issues and regularly pens letters to the Editor of The Hindu newspaper. When she is not working, you’ll find her socializing with friends or binge-watching Netflix. (And devouring sushi).

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