Top 10 Sales Funnel Examples in 2022 To Triple Your Profits

Determining your sales funnel is one of the best things you can do to boost your profits. If you haven’t established your funnel yet, don’t worry. This article provides the top 10 sales funnel examples you can get inspiration on.

According to Harvard Business Review, companies that can make their buying process easy is 62% more likely to win a high-quality sale. But regardless of its importance, 68% of companies have not even identified their own sales funnel.

After you’re done reading this article, you will be part of the minority of businesses that have a proven sales funnel. You will learn everything about sales funnels and see some proven sales funnel examples used by top companies.

Ready your pen and paper, and let’s get to learning.

What Is A Sales Funnel?

What Is A Sales Funnel?

Before we go into listing different sales funnel examples, let’s first clearly define what a sales funnel is.

Sales funnel is a term that refers to the purchase journey of a customer. It’s part of every sales cycle that customers go through.

A sales funnel shows every stage that consumers go through before completing a purchase.

Both physical and digital store utilizes this to increase their sales and have a better customer experience.

Whether you know it or not, you’ve undergone a series of sales funnel in your lifetime. You may find some of it as effective and a great experience, while there are those wherein, you don’t like the funnel at all.

An example of a sales funnel

An example of a sales funnel you’ve been through would be from your favorite subscription you have now.

It all started when a subscription service got your attention through a marketing ad which can be the first stage of the funnel.

The next thing you do is go through the subscription service website, and you’re scanning what other services they offer. The research act that you’re doing can be another stage in the funnel.

Once you’re sold that you want to avail the company’s subscription, you’re now looking at different pricing plans. Again, this could be another stage in the sales funnel.

Lastly, you’re on the payment page to finally avail the subscription. This phase is usually the last stage of the funnel for most businesses. But for some companies, the final stage of their sales funnel is when the customer becomes a repeat customer.

Now, this whole process of the customer’s journey is present in any business. Sales funnels can be found in agencies, brick and mortar stores, eCommerce stores, services as a business, and other businesses you can think of.

Types of Sales Funnels That Most Businesses Use

Sales funnels can take different forms since businesses have a lot of programs and products to offer. If they use a single type of sales funnel for every program, their customers might see it as dull and repetitive.

To avoid those words being associated with their business, sales funnel of different types has started to emerge in the scene. Below are common types of sales funnel examples that are widely used.

1. Lead Generation Sales Funnel

A lead generation sales funnel is also called a lead funnel. It is a strategic process of generating leads for a business.

This is usually used by businesses who are starting out or have created a new program under it.

The purpose of creating and using a lead funnel is to build an audience behind your brand who will potentially become buyers at the end of your funnel.

The top of the funnel starts with a lead magnet. A lead magnet refers to the item or service that is given away by the business for free.

This can be a free product, free consultation, free course, or a free ebook. Basically, it is the item or service that gets the customer’s attention. It is at the very top of the sales funnel because, without a lead magnet, most customers would ignore any lead generation efforts.

2. Video Sales Letter Funnel

Rather than sticking to written content, businesses have seen a growth in customer engagement regarding videos. Research shows that 54% of consumers want to see more video content from a brand or business they support.

To ride behind this consumer trend, businesses started creating video sales letters to hook customers into their funnel with the hopes of landing a sale. You’ll see more of this in the sales funnel examples below.

This type of sales funnel has gained traction because customers are more engaged with a video than any written content form.

Businesses can convey more emotions and make clearer unique selling propositions through a video. It makes the content more entertaining, relatable, and easily understood.

Marketers and business owners need to understand what engages their audience, what challenges their customers face, and how their product or service can address those issues.

A video sales letter should tackle each of those points while at the same time being entertaining, compelling, and valuable.

3. Webinar Sales Funnel

Webinars are a great way for businesses to display their expertise. You’ll see this type in action in the sales funnel examples below.

Since webinars were made to educate people online, businesses took this as an opportunity to teach and inform their customers.

Great webinars talk about topics that help or address a common issue that consumers face. These topics are what get people interested in the first place.

The sales funnel starts via a marketing campaign talking about an upcoming webinar on a certain topic. Interested people will then click the link on the marketing post and be directed to the webinar’s landing page.

It is on the landing page where people will get to know more about the event’s details. They’ll see the topics to be discussed, the speakers, their background, and how long the webinar will be.

Most businesses will use the webinar to talk about a certain topic and naturally blend in on how their product or service can help. Engaged and interested audiences will then be pushed further down the sales funnel until the business gets the desired results.

4. Organic Content Sales Funnel

For sales funnels to be seen, it’s not necessary to always pay for ads and campaigns. You’ll see this used in the sales funnel examples below. Some businesses focus on their organic content to make their prospect and customers enter the first stage of their funnel.

Organic content is content created by businesses that are not paid, and it is seen naturally by people through keyword searches.

This type of sales funnel relies heavily on SEO and other optimization techniques.

Many websites use the organic content sales funnel with great influence and authority in its niche. They use their content to talk about their product and convince their market to subscribe or buy it.

5. Consultation Sales Funnel

This type of sales funnel is great for businesses that offer services for their market. The consultation sales funnel starts by inviting people for a free consultation. Everyone loves free things, especially when they can benefit from them.

As for the side of the businesses, a free consultation can be an opportunity for them to convert visitors into paying customers. Once people see the expertise of the business and realize how much of their service can help them, chances are they’ll be converted immediately.

This works well for big industries that have a lot of people within them. For example, a real estate company can teach realtors on real estate ads to boost their network. It’s also great for eCommerce services that help people or other companies with their marketing problems.

What Are The Stages Of A Sales Funnel?

What Are The Stages Of A Sales Funnel?

To fully understand the sales funnel examples below, you must first understand the different stages behind them.

These are stages that prospects go through before they become a paying customer. Businesses can optimize and improve this so people who go through it would have a great experience, increasing the chance of converting a sale when they reach the last stage.

Ideally, there are four stages to a sales funnel. Some businesses would have more while others would have less. But for the sake of simplicity, let’s use the general four stages.

Stage 1: Awareness

Stage 1: Awareness

At the sales funnel examples below, you will see that the very first stage of a funnel is awareness. Without this stage, your sales funnel will never see the light of day.

This is where the data you’ve gathered through your CRM tools will be put to use. That’s why companies invest in top CRM tools like Hubspot CRM and Salesforce CRM so they’ll have a better understanding of how to approach their clients.

Businesses are going to use that client information to get the attention of their market by writing compelling headlines and content that interest them.

The usual ways for businesses to make their customers aware of their campaigns would be through paid advertisement, social media, or word of mouth.

An example of this could be your friend talking about a brand they recently had transacted with. Or a salesperson using predictive dialers advertising a business to you.

The common scenarios that happen to most of us would be seeing a social media post by companies, a viral ad by a business, or a business that pops up in Google search.

Most businesses make their prospects be aware that they exist by asking a question, creating an attention-grabbing headline, or curating a relatable yet thought proving short sentence.

Remember that whatever type of sales funnel you’re running, awareness needs to be present first.

Stage 2: Interest

Stage 2: Interest

Moving on to the next stage is where customers gain interest in your business.

In this stage, you display your expertise, show how you’re different, and how your business is the answer to their problems.

If you’re able to convey this message to your prospect, you’re increasing the chances of them going deeper into your sales funnel. You’ll see how some businesses work on this stage on the sales funnel examples below.

Interest is very important since awareness is not enough for a person to become a customer.

Just think about the different businesses you see in your feed or on your street – you’re aware of them, but there are only a few that you’re interested in.

This just means that your business can be on your prospect’s radar, but if they’re not interested in what you have to offer, they will never be a customer.

Sometimes, timing can play a major role in this stage. There could be a scenario where your prospect has been looking for the products that you’re offering. If this is the case, there’s a good chance that the person goes deeper into your sales funnel.

But there could also be a situation where a prospect has seen many businesses like yours that have become desensitized to the type of marketing effort you’re doing.

When this happens, it just means that you’re not doing anything special to separate you from your competitors.

Try something different. This is evident in many industries. Like in the health and fitness space, most businesses are talking about their own products, but no one wants to teach their audience how to measure their macronutrients to achieve their fitness goals.

The same thing in eCommerce, most businesses teach how to market their products, but only a few talk about establishing trust, which is one of the hurdles present in a buyer’s online journey.

Stage 3: Decision

Stage 3: Decision

It is at this stage where your prospects decide on whether your business is worth their time. This is where they will research more about your products and services. They will look for more reasons as to how your business can help them and answer their problems.

The decision stage is where prospects scan your social profiles, websites, and reviews. They’ll check what the other buyers had to say about your products. They will also check if you honor your guarantees, such as refund policies and money-back guarantees.

As you might have observed, this is the stage where prospects are the most curious. They will bring out their inner detectives just to see whether you’re a legitimate business or are you one of those companies that are only good with flowery words.

Besides looking at your track history, prospects here will note how you’re different from your competitors.

During this stage, your offers and promotions will shine. It can be the sole determinant of your prospect’s buying decision.

So whatever promotion and special offer you have, make sure to make it known at this stage of the sales funnel. Let your discounts, no shipping fees, bonus products be highlighted to be seen by people.

Stage 4: Action

Stage 4: Action

All your marketing and sales effort comes down to this stage. This is where a prospect can potentially buy a product and becomes part of your business’s ecosystem.

The action made here boils down to two things: either they buy or don’t.

But whatever the action may be, your job doesn’t end here.

(Optional) Stage 5: Reengagement/Retention

Stage 5: Reengagement/Retention

In the scenario that the customer didn’t buy from you, does that mean you won’t try to win them over? I’m sure there are times in your consumer journey wherein you weren’t sold immediately by a business. It may have taken you 3 to 4 campaigns to give the business a chance.

So at this stage, try to look for a way to reengage with your prospects. Reevaluate your strategy and see what’s missing. Ask questions on whether you are addressing their problems or are you hitting their pain points.

As for the scenario on when the prospect becomes a customer, why settle on only selling one or two products? You can always go further. Turn that customer into a loyal one. This is where your customer retention strategies are applied.

Building Your Own Sales Funnel Strategy

Aside from getting inspiration from the sales funnel examples, you need to understand how the elements of creating your own funnel.

In this section, you’ll understand the different questions you need to answer so you can optimize each stage of your funnel.

1. Research Your Audience

Research Your Audience

If you can recall, the first stage of any funnel is awareness. You need to know what your customers want so you can grab their attention and make them aware of your business.

And a way for you to understand their needs and interest would be to research them and clearly understand buyer behavior. This is what most businesses mean by market research.

By studying your target customers, you will be able to create content that is tailored to their needs. Here are some questions you can ask to start your research process:

A) What are their pain points?

What are their pain points

Pain points refer to the recurring or persistent problems that your customers face. Common general types of pain points are financial, productivity, process, and support.

The more specific pain points include shipping fees, subscription plans, membership fees, and navigation. Because of these pain points, most eCommerce stores suffer from a high cart abandonment that makes them lose a conversion opportunity.

Given the importance of pain points, marketers know that they need to address this to get better engagement and awareness from their market. That is why marketers value user experience research and consumer opinion.

It’s important to note that customer pain points are different per industry. Customers in the Saas industry could be product costs and automation. While for people in the eCommerce industry could be order problems, shipping fees, or customer support.

You’ll see how top companies use their market’s pain points in the sales funnel examples below.

B) What are their interests and expectations?

What are their interests and expectations

Naturally, humans are drawn towards what they like. They tend to click on topics that they are interested in. That’s why most marketers spend a lot of time studying their target customers.

An easy trick you can do is asking them directly. Take a look at how Gili Sports uses a quiz on their home page to know exactly what their customers want:

Your funnel only gets attention

Your funnel only gets attention if you’re able to use the interests and expectations of your customers.

Once you’ve identified the answers to this question, you can use it on your headlines or tags to hook your customers.

C) What social media do they use the most?

What social media do they use the most?

It’s no secret that social media plays a major role in any marketing effort. This is where most marketing content goes viral and receives a ton of recognition and engagement from customers.

For your target customers to be aware of your content, you need to be where their eyes are. You can’t be on Facebook when most of your customers are on Twitter.

If you want your content to have more exposure and engagements, distribute your campaign on platforms where your customers are active the most.

2. Strategize On How To Get Traffic

Strategize On How To Get Traffic

Now that you have curated something that can get your customers’ attention, the next phase is where to get traffic.

Without traffic, your products and content will never experience the exposure it deserves. If people can’t see your products and campaigns, the chances of landing a sale are close to zero.

With this, it’s important to think of strategies that can drive your customers to your website or landing page. Below are the common strategies that you can use:

A) Email marketing

Email marketing

The glory days of email marketing are far from over. According to Content Marketing Institute, 9 out of every 10 marketers use email marketing to distribute their content organically. A study even showed how 81% of SMBs rely on email as a primary customer acquisition channel.

Given the numbers behind email marketing, it is a missed opportunity if you pass on using email as a distribution channel. The conversion rate and exposure are just too good for you to skip this platform.

As you create awareness for your funnel through email marketing, make sure to structure the content in a compelling way to make recipients go to your landing page.

To create an excellent email, here are some tips for you to follow:

If you want to know more about email marketing, here’s a guide to crafting a winning email marketing strategy.

B) Social media posts

Social media posts

One sure way to get your campaign to be seen would be through social media. Almost every company in the sales funnel examples list uses this strategy.

The posts here shouldn’t be for the sake of posting on your business social media account. Both the description and the image should be well thought out. The description should be valuable, and the image should have great lighting filters and color and contrasts.

This is particularly important for businesses that need the aesthetic edge. It can be for a clothing business showing their new hoodie or pants, a realtor who wants to show off a new house for listing, or a food caterer showing their elegant food presentations.

Other than having millions of people on social media, the reach of your campaigns is unlimited – especially if you can ship globally. You can run a marketing campaign, and if it’s shared, reposted, or retweeted by your audience, it can be seen by prospects who have not seen your business yet.


Any great SEO company or marketer will tell you how vital optimization is for your business. It can boost content metrics and engagement numbers.

Companies need to show up on the first page in this digital age where consumers Google businesses to help them with their needs.

It’s also as important when a customer searches for a keyword relating to your product. Showing up on these search engines will greatly bring traffic to your website or landing pages.

If your business operates in a large industry, just imagine the number of people searching for the products you sell. Obviously, you’ll have some competition at the side, but if you manage to land on the first page of Google, then most of those users will be directed to your business.

D) Influencer Marketing

Influencer Marketing

A growth hacking strategy that all companies widely use is called influencer marketing. We’ve all heard what influencers are, but most business owners don’t understand how much of an “influence” these people can bring to their followers.

According to MediaKix, the average influencer marketing budget would range from $1,000 to $10,000. This budget is set to increase in the following years as more and more people use social media.

If you’re going down this route to bring awareness to your sales funnel, here are some points for you to consider:

  • Find a great influencer in your industry – Great influencers are the ones who can be excellent ambassadors for your brand. These are the people that have the same values as your company.
  • Think of what you will pay them – Some influencer partnerships are paid through free products and other merchandise. This will depend on the situation that your business and the influencer agree with.
  • Budget management – When you see an influencer having millions of followers, it’s easy to get persuaded to throw all the marketing budget into closing a deal with them. But remember to always stick to your budget and not go overboard.
  • Deciding on the message you want to convey – Most of these influencers have a cult-like following. Wherein their message is considered highly valuable. You need to capitalize on this and be strategic on what message you want your audience to receive.
  • Monitor the results – Just because you reached out to an influencer means it will give you guaranteed results. Sure it will bring some awareness to your content and business, but it is still important to see if the campaign is hitting your marketing goals.

3. Create A Landing Page

Create A Landing Page

When customers click the link from your posts and content, they will be most likely directed to a landing page.

A landing page is a standalone webpage wherein a business discusses in detail the products or services it is selling. It acts as additional information on the promises you’ve made in your marketing campaign.

A great landing page consists of these elements:

  • A main headline
  • Your unique selling proposition
  • The benefits of your offer
  • Social proof
  • Images or videos to make the page engaging
  • A call to action

Given the importance of a landing page to a sales funnel, most business owners tend to let their desired landing page design be known to their in-house or outsourced web designer.

Aside from self-promotion, it is also on this page where you mention the other offers you present. These offers can be a free ebook, a coaching session, a free trial, or a free webinar admission.

But is creating a landing page enough for the customer to go down further the sales funnel? Technically, no. There are a lot of customizations that you can do to make a landing page be more efficient and optimized.

Here are some of the ways to make a great landing page:

A) Focus on the offer

Most businesses think that a landing page is an opportunity for them to talk about their company. This common mistake usually turns off consumers and makes them exit the landing page.

It’s important to remember that customers went to your landing page because of your marketing campaign’s offer. They are not there to learn about your company; customers are on that page because of how you advertised your products or service.

If you mentioned how your product could solve their problem, then talk more about your product on how it can help them.

Unless they’ve done your desired action, you’re still convincing them to try out your business.

B) Personalize the message

Personalize the message

Contents on landing pages tend to be lengthy. So a way for customers to be engaged from the start to end of your content is to personalize the topic.

Make the overall content relatable. Make it feel like you’ve known them for years, and you know exactly the problems they are currently going through.

When a marketer can create such a message, readers will be hooked from start to finish. Readers will feel like the product or service is made for them.

When your message can make your customers feel like that, there’s a higher chance of them going to the deeper stages of your sales funnel.

C) Don’t make the forms intimidating

Landing pages always have forms posted on them. These forms are always present on these pages because this is where customers opt-in their information in exchange for the free offers.

The forms included here shouldn’t be lengthy as well. Long forms can be very daunting for customers and may cause them to leave the page. So make sure your form only consists of necessary elements.

Businesses in the sales funnel examples list are aware of this, later you would see examples of short forms.

4. Nurture The Prospect

Nurture The Prospect

If your prospects have placed the necessary information on your landing page, then this means that they have shown their interest. They want to know more about your products and services.

When you have received their contact information, you can now nurture your prospect. You can send them content that educates them on products you’re selling. This is where high-value content comes into play.

The content you’re distributing here should be valuable to your prospects. It should help them with their consumer problems or issues.

When your prospect observes that the content they receive from you isn’t helpful, they won’t hesitate to unsubscribe from your business.

This means that the nurturing part shouldn’t be taken lightly. Instead, you need to work harder to keep your prospects engaged and entertained.

5. Convert Your Prospects

After showing your value and how your business can help your prospects, persuading them to buy your products should come next.

After all, this is why you’re doing this in the first place. You want to turn prospects into customers.

Sometimes, prospects will buy from you even before you persuade them. But some decline the initial invitation to buy – this scenario is perfectly fine and normal. There would always be people who you can’t covert immediately.

To have a higher conversion rate of prospects, businesses offer a discount or a waived fee. This puts your prospects into a good situation wherein they are presented with a great deal.

6. Keep In Touch

After you’ve successfully converted a prospect into a customer, your relationship with them doesn’t stop there. Instead, keep in touch with them and continue to provide value.

Now that they are part of your ecosystem, it’s also your duty to keep them there. Keep them updated with changes in your business and promotions you have to offer.

You can still also provide them content that keeps them informed. This content can be the latest research in your industry, a new product line you have, or a special offer.

Take a look at how 3Wishes – a lingerie and Halloween costumes store, uses email marketing to make their loyal customers feel special. They are giving them exclusive offers and first dibs on their new products.

Top 10 Sales Funnel Examples

Example 1: Inflow Inventory

First up in this sales funnel examples list is Inflow Inventory. It is an inventory management software that helps small and medium-sized businesses inventory, customer orders, stock reordering, purchase orders, and invoices.

The company has a lot of sales funnel but for this example, let’s take a look at their Twitter post:

Inflow Inventory

As we’ve mentioned earlier, your content should be addressing the pain points or interests of your prospects. In this tweet, you can see that Inflow Inventory starts with a question that most businesses encounter.

The next stage in the sales funnel is directing prospects to their blog and bringing value to them.

The last section of its blog content introduces its software and explaining how it can simplify long processes that business owners usually go through.

They then invite the prospects to try its software for free.

The link directs the prospects to a simple landing page wherein it only asks for the email address and nothing more.

Sales funnel structure:

social media post → blog content → call to action → landing page → email marketing → conversion

Example 2: DocuSign

In this DocuSign example, the company shows us that education can be a great way to guide prospects deeper into our sales funnel.

As a start, DocuSign created a Facebook post wherein its Chief Trust and Security Officer invited people to join a webinar to discuss data protection and vendor trust.

The link directs to a landing page wherein it only talks about the preview of the webinar and the featured speakers.


It’s a great landing page since it’s direct to the point, and it doesn’t bombard prospects with a wall of texts.

The register link goes to a form that asks a few questions to include the prospect on the list.

In this type of sales funnel, the webinar is the make or break factor for the conversion. If the prospect is sold, they will subscribe to the services that DocuSign offers.

Sales funnel structure:

social media post → webinar’s landing page → webinar event → nurture prospect → conversion

Example 3: Hubspot

Hubspot is one the most prominent businesses in this sales funnel examples list. They are also companies that let their prospects join their sales funnel through their blog posts.

Being an authority website in the marketing and sales niche, they rank high on search engines’ various keywords.

Hubspot invites its readers to download their free resources like research kits, templates, and ebooks through their blogs.

That download link directs readers to a landing page that talks more about the product and how readers can benefit from it. It’s filled with informational pictures, FAQs, and other descriptions.

To finally get the information from the prospect, the last download link will direct them to a short form so they can finally download the free resource.

Sales funnel structure:

SEO → blog post → free resource’s landing page → nurture prospect → conversion

Example 4: Mailchimp

Mailchimp is one of the most used email marketing software for businesses and individuals alike. But regardless of the fame that it has gained throughout the years, it still is active with its marketing efforts.

In this particular example, we’re looking at the awareness stage of Mailchimp’s sales funnel. They are trying to get the attention of their prospect and audience through LinkedIn marketing.

A short description partnered with a 15-second snippet is a recipe for an engaged post. Not only is the post quick to read, but the video partnered with it is also fast to finish.

The link on the post directs its audience to the full version of the video. The most interesting thing here in this overall process is that Mailchimp is just plainly giving out value. It’s not trying to convert their audience immediately.

This tactic of giving out value is part of a long process in Mailchimp’s sales funnel. The company hopes that with the valuable and free content they are dishing out, their audience can see how helpful their software is and may think of subscribing to it.

Sales funnel structure:

Social media post → Youtube video → lead generation strategy → nurture prospect → conversion

Example 5: Buffer

With 70,000+ customers in 2019, Buffer continued to be a growing business in the following years. It has gained traction and has been used by businesses of all sizes.

The growth in its user count could be possibly attributed to its simple sales funnel strategy.

The traffic they get from their website comes from the various marketing campaigns they run—most of the links in their campaigns direct prospects and customers alike to their home page.

When you’re on their home page, you’ll notice how clean it is and how it is not cluttered with different elements.

The first thing you see here would be a short video explaining how Buffer works, which any interested entity would click to see how Buffer can help their business.

Once people are done with the video, Buffer strategically places the “select my plan” button beside the video button. This makes interested individual know their pricing plan immediately. Upon clicking on the pricing plan, Buffer takes the people to their pricing page.

It’s on this page where interested businesses will see in detail what each subscription plan brings to them. What features are included, what tools are available to use, etc.

This strategy makes it easy for businesses to subscribe to Buffer if they want to. There are no long sales funnel that they need to go through.

Sales funnel structure:

marketing campaigns → home page → pricing page → conversion

Example 6: Hootsuite

Hootsuite is home to one of the easiest sales funnels examples used by businesses. And this sales funnel starts with a pop-up advertisement.


It instantly gets attention and plays with the minds of its audience. Starting off with a “Well this is awkward.” statement and followed up with a short paragraph that uses reverse psychology to the businesses reading it.

This pop-up is a great start to a sales funnel. Let me explain how:

It has all the elements to somewhat pressure the customer to start their 60-day free trial with Hootsuite. As you can below the green button, Hootsuite lets people know that they have extended their free trial for another thirty days. This puts the customers in a mindset that they are face to face with a great deal.

Plus, Hootsuite also added a timer to put some extra “pressure” on the person to make a decision.

And lastly, it comforts the person by saying that availing of the free trial comes with no risk, and they can cancel anytime within sixty days.

These elements play a role in the customer’s head and are geared to let them think that they are currently facing a great deal.

The download button directs people to a form that only asks three questions. After this, the person will get the free resource, and Hootsuite will start with its nurturing strategy and eventually go for the conversion.

Sales funnel structure:

pop-up ad → form page → nurture prospect → conversion

Example 7: Basecamp

Basecamp has seen steady growth in its user base throughout the years. It started with 14,000 in 2005 and has now breached the 3 million user mark.

It is a project management application that aims to be the all-in-one toolkit for businesses.

But how did this project management software reach such a milestone in a consistent manner? How did they manage to convert a lot of prospects?

It could be because of their straightforward sales funnel strategy.

To make people be at the first stage of their funnel, Basecamp has a lot of content and strategies to make their customers aware and interested in what they do.


Just take a look at their home page; it is filled with positive reviews and sections displaying how easy it is to use their website.

Plus, every link they present leads to their pricing page, making more people see the benefits they get if they decide to go with Basecamp. The page is used to educate its audience with FAQs and the benefits of using the software.

The success that Basecamp has experienced shows how a straightforward sales funnel will never perform poorly.

Sales funnel structure:

marketing campaigns → home page → pricing page → conversion

Example 8: FreshBooks

Freshbook is a cloud-based accounting software that helps all businesses with their finances. It optimizes invoices, receipt managing, expenses, accepted credit cards, and many more.

The software has a ton of marketing campaigns to invite people to their funnel, but it seems like they utilize email marketing the most.

FreshBooks’ email strategy is to be straight to the point and talk about the product and not the company.

Their link directs email recipients to their pricing plan to see the different features they’ll get.

A great thing about this kind of email strategy is that anyone in a hurry or not can finish reading the whole content within seconds.

When people are not presented with a wall of text, they tend to read the whole thing, increasing the chance of them being interested in the product.

Sales funnel structure:

email marketing → pricing page → conversion → keep in touch

Example 9: Leadpages

Leadpages help businesses create easy websites, landing pages, pop-ups, and many more. The company helps small businesses connect with an audience, collect leads, and close sales.

Its home page is the most interactive one on this sales funnel examples list and probably in its industry. The interactive demo shows how easy it is for its Leadpages’ users to create any web page they like.

This portion alone can get people to the first stage of their sales funnel. This demo gets the attention and awareness of people immediately.

Other than this, Leadpages’ home page has a lot of CTAs. It can redirect to their pricing plan, a signup form, a product tour, and a glimpse of their templates.

Sales funnel structure:

web page call to action → landing page → nurture prospect → conversion

Example 10: TrackingTime

TrackingTime is a collaborative time tracking application and productivity tool that helps companies manage their projects, measure productivity, and track work hours.

Its lead generation strategy is simple: make the home page like the landing page. In some websites, a landing page is where you see all the information about the business’s product.

In the case of TrackingTime, they placed this information on their home page. Plus, the “form” is also presented on the same page, but it’s unlike any other. TrackingTime only needs your email for you to get started.

Sales funnel structure:

home page call to actionnurture prospectconversion


As you’ve read above, it’s important for every business to know what their sales funnel looks like. This information can either hinder their growth or boost their scalability.

By using the tips mentioned earlier, you can create an effective sales funnel in a short time. Discuss with your marketing team how you can engage more of your customers to at least put them on the first stage of your funnel.

Given the sales funnel examples listed, you already have an idea of how to do it. Study and take note of these sales funnels, and you can implement yours in no time.

About Burkhard Berger

Burkhard Berger is the founder of Novum. You can follow him on his journey from 0 to 100,000 monthly visitors on His articles include some of the best growth hacking strategies and digital scaling tactics that he has learned from his own successes and failures.

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