What is LinkedIn Sponsored InMail : Pro Tips & How Does it Work?
What is LinkedIn Inmail?
Linkedin sponsored Inmail is a feature on LinkedIn that allows you to reach out to people in your network for jobs, introductions, or other connections. In other words, it’s a way for you to send an email directly to someone who isn’t expecting it.
LinkedIn has two ways of sending messages to someone who doesn’t follow you: InMail and regular LinkedIn emails. With InMail, when the recipient receives your message. They’ll know it came from LinkedIn because the sender will be identified as “LinkedIn Contact.” They’ll also know that they don’t need a password to read your message because they’ve opted out of requiring one.
Is LinkedIn Inmail Efficient?
InMail is almost always a less efficient way to send messages to someone who doesn’t follow you. Especially if the person has a high profile on LinkedIn. LinkedIn’s InMail feature is like a feature on your email that allows you to send messages to people who don’t follow you.
The text of the message won’t be visible when the person receives it. And they may not even realize that they were sent an InMail message. This means they won’t know if they’re expecting an email from LinkedIn or not and will be surprised by it.
However, if you send an InMail message and they end up reading it. They’ll see your message, the date and time it was sent to them, and a preview of the message text.
Like other LinkedIn messages, InMail messages will still appear in a person’s LinkedIn email inbox even after the message has been read. If the person decides to reply to the message, their response will also be sent as an InMail. InMail is almost always a less efficient way to send messages to someone who doesn’t follow you. Especially if they have a high profile on LinkedIn.
How does LinkedIn Inmail Work?
Professionals know that LinkedIn is a must-have platform in their armory. It allows them to reach out and connect with other professionals, as well as showcase their talents without the need for cold-calling. But what makes it so excellent? And why should you care about it?
In this blog post, we’ll be exploring just that – the benefits of LinkedIn InMail within an employer’s workspace. You might never have thought of it before but there are many reasons why InMail could be worth your time.
Let’s take a look at how Linkedin InMail works:
1. Recruitment:
Various recruitment companies now use LinkedIn to source new employees and reach out to potential candidates. A recruiter’s InMail can include a job description, their company’s name, the position’s requirements, the name of the recruiter reaching out, and even a phone number for more information. This allows them to look more professional whilst also targeting the right kind of people.
Whether you’re a job seeker or a business owner, it’s important to get noticed by your target audience as you’ll likely find that this kind of message is relevant to what you have on offer.
A company’s Linkedin sponsored Inmail may also be a way to find new employees and reach out to potential candidates.
2. Communication:
LinkedIn has been responsible for a whole host of benefits for business owners and job seekers alike. They’ve allowed those in need of employment to reach out to those already in a position to employ.
A recruiter’s InMail could be a useful way for you to set up a meeting with potential candidates. LinkedIn allows for direct messaging which offers more privacy between the two parties involved, which can make it more secure.
This kind of communication can also allow you to advertise your business, as well as showcase your professional skills without the need for cold-calling.
3. Networking:
LinkedIn is, in essence, a communication tool. However, it’s also a social network. You could even use this to connect with non-employers and establish connections within the community.
Business owners can reach out to their employees via Linkedin sponsored Inmail and discuss new developments in the company or any other relevant news. This can be a great way of developing relationships between co-workers and establishing your own company culture. It’s also useful for staying up to date with industry news, which could help you stay ahead of the game.
4. Business Development:
Whether you’re currently looking for work or running your own business, LinkedIn’s InMail could be an essential part of your professional life. The platform is the perfect place for you to network with potential clients, establish your brand and share your business ideas.
5. Responses:
Whether you’re sending out an InMail or receiving one, it’s important to remember that there’s no guarantee of a response. However, LinkedIn allows you to set up rules in order to determine which messages should receive a response and which ones needn’t be bothered with. This can help save time and resources when it comes to dealing with the platform.
6. Snail Mail:
InMail isn’t the only way for you to get in touch with others. All of your messages on LinkedIn can be sent via snail mail. You can choose how much information to include on the envelope. It is which could give the recipient a sneak peak at what’s inside.
The benefits of LinkedIn InMail are there for everyone to see and it’s essential that you take advantage of them all. If you’re looking for work, business development or to network with others, there’s a whole host of information available online that could help you improve your professional life.
Tips to Make Most out of LinkedIn Sponsored Inmail
One of the ways that companies are using to attract job seekers is sending them sponsored Inmails. Many people have wondered what this means, exactly, and how one can take advantage of it to find a job.
A Linkedin sponsored Inmail is an email sent directly to a member, without being part of the usual flow of emails. It’s similar to a Facebook message, or a Twitter mention in that the contact initiated it. Each job seeker can receive up to 50 free sponsored Inmails per month from companies looking for candidates. These are some of the many ways that LinkedIn advises for finding a job and people can also use connections to create job leads through their free Inmail messages.
Individuals who have friended company employees may find them sending one out. About open positions within the company, or through connections made at events that they have both attended. They are most often sent between 5 and 15 days after the connection is made.
LinkedIn has designed this function to be highly secured, and they only work with companies that have filled out their application and are approved to send Inmails. The job seekers receive a prompt asking if they would like to receive such an invitation from this company, and can accept or decline it at will.
Tips to make the most out of your Linkedin InMail:
1. Optimise your InMail
To ensure that your Linkedin sponsored Inmail is read and goes to the right person. You should include the person’s LinkedIn name in the subject line.
2. Personalise your InMail
In order to stand out from other emails, use the person’s name in the first sentence of your message. For example: “John, I saw that you are seeking a new role, and I thought this might be something of interest to you”. This can make a big difference between getting an interview and not.
3. Use a professional signature
It is important to have a consistent look in your email signature. It should be concise, easy to read and reflect the image you would like to convey.
4. Add value
Adding value through sharing relevant content will help you stand out from other messages in the person’s inbox. You can share Infographics, Slideshare presentations, and YouTube videos that are relevant to your company. Blogs are also helpful resources; write what is on your mind at that moment and include links to recent posts that may be of interest to the person reading the InMail.
5. Use LinkedIn Webinars
This can work in a number of ways, but some of the most common ones include:
A. Create a new presentation and create a presentation for each person reading the InMail, adding an introduction to each one.
B. Link to specific pages on LinkedIn where they can find out more information about your company by looking at your LinkedIn profile or by going to the relevant page on your website.
C. Put up pictures of all the people who attended the event, whether it was a blog talk or any other event you were part of, and include their names in your message as well as yours.
6. Rethink your objective
Do you really have a job to offer in your Linkedin sponsored Inmail? If not, think again. If it is not a job then make it sound like one – show them what they will gain by applying to your company. You should also include personal details that show that you hold relevant skills or experience. It could be anything but try and relate what you want to say with something related to the person reading the message. Sometimes adding some human element like this makes a bigger impact than if it were all about you and the company.
7. Make sure you have an effective strategy
This is the most important part of a well-executed Linkedin sponsored Inmail. It is easy to think that the person will pick up your message and then actually go through with it.
However, if they don’t respond it is still likely that they did not find your message useful. So, make sure you are giving them content that is relevant to their profile and what they are looking for in a job. You should also use some of the other tips above to hook your person into reading your InMail – usually with the first line used as an introduction to get them interested and then follow it up with some valuable information about yourself or your company.
8. Be careful of the type of profile you use
The most popular one used for sending InMail messages is the Standard Profile. You can only see basic information about the person such as their name, where they work, and their networks. If you want to see more information about them, use the Basic Search Profile.
9. Use other social media
Other social media platforms are also very effective at creating InMail opportunities. Connect with people on Twitter and Facebook to increase your chances of getting a response when you send an InMail message. If you make changes to your LinkedIn profile and have been requested by LinkedIn to remove or change information, then it is possible that the recipient has seen the change.
This can happen if you have changed your job title, company, or employer location. Make sure that any changes you make do not impact negatively on the people that are listed on your LinkedIn profile.
If a recruiter contacts someone through LinkedIn, which happens quite often due to its reputation as a recruitment site, then the person receiving the message will be concerned about how they were identified and what their profile looks like (especially if they were asked to add more details).
10. Learn from your mistakes
There is no such thing as a perfect InMail message, and those which are very professionally written are the ones that not only stand out but also get the results they want. If your InMail falls flat, consider these options.
If you have already sent an InMail to someone who has not responded, it could be that they are sick of seeing offers from recruiting agencies and social media sites. Try to find another way of contacting them by posting a comment on their profile or asking to connect with them via another social media site. It is even possible to contact them via email through LinkedIn if you know their email address and the company where they work for allows this kind of communication.
Conclusion
InMail has come a long way in terms of promoting the use of social media and it is still a very useful tool for any company which wishes to increase its online presence. It is important to remember that it can be used as effectively by anyone with a LinkedIn profile, and when sending messages you should try not only to get your message noticed but also get the response you want.
LinkedIn offers some unemployed professionals tools that help them find jobs. Especially with companies that have been approved by LinkedIn as an “Initiated Employer”. Many of these companies are involved in the hiring process or connect people with job leads from other websites.
