10 Impactful Outreach Email Templates for Guest Bloggers in 2024

Guest blogging is one of the most effective digital marketing strategies. It allows you to generate high-quality backlinks, promote your brand, and connect with your targeted audience.

But unfortunately, it is not easy to get your guest blogs published on high-domain authority websites today. When almost 5 of the 70 bloggers pitch 100 or even more guest blog ideas every month.

So, competition is high! But there is a way for you to stand out.

Since 50% of contributors make guest blog pitches via emails; thus, writing a killer email to your targeted guest blogging site might get your guest blog published.

This post will help bloggers and marketers to strengthen their outreach email marketing strategies with some simple yet effective email templates. So, without any ado, let’s start.

How to Find Promising Guest Blogging Opportunities?

According to Ahrefs, the average guest blog publishing cost is $77.80. This is very high for a small business that merely has a $500 monthly marketing budget.

Therefore, bloggers should find guest blogging opportunities after careful evaluation. This way, they can spend their limited resources only on high result-driven guest blogging opportunities.

Here’s how you can find promising guest blogging opportunities:

1. Start with a Google search

A simple Google search is the best way to find guest blogging opportunities in your niche. You just have to use the right keywords to search for your industry’s relevant guest blogging sites.

Suppose you have accounting software that you want to promote via guest blogs. In that case, you should incorporate your product keywords with guest blogging keywords to find relevant guest blogging sites. Like this—

“Accounting software” + “Guest post”
“Financial websites” + “Accepting guest blogs”
“Accounting application” + “guest blogging guidelines”

2. Target your Competitors

Another quick way to find good guest blogging opportunities in your industry is by observing your competitors. Guest blogging is today almost used by all popular brands. So, you simply have to make your top competitors’ list and put their name along with the “guest blogs” keyword in Google to find all guest blogs published under the company name.

3. Spy on Social Media

You can also head over to your competitors’ social media accounts to find where they are publishing guest blogs. All social media platforms have search fields, so use that to quickly find promising guest blogging opportunities already explored by your competitors.

4. Create a Spreadsheet

Once you are done finding relevant guest blogging sites, create a proper Google Sheet to record all those details. This way, you can know which websites you have pitched your ideas to and which one of them has accepted or rejected your proposals.

5. Connect with Editors

You can use a small shortcut and directly pitch your idea to editors. Using LinkedIn and other email finder tools, you can easily find personal email addresses of magazines and blog sites’ editors to pitch your idea. This way, you can also build a relationship with editors that can help you a lot in the future.

How to Write an Engaging Guest Blog Pitch Email?

Since emails are a big important part of content marketing, you must probably know how to write an attractive email to generate sales. So, you must be planning to skip this section.

Let’s get one thing straight here, folks. Pitching a guest blog to professional editors and websites is different from sending mass cold emails to your customers. You cannot promote your products or services to guest blogging sites. No, you have to pitch them an idea and tell them how that idea can help their targeted audience.

So, you have to follow a bit different style to write and marketing emails to guest bloggers, like this:

1. Catchy and Informative Headlines

High domain authority websites open for guest blogs probably receive thousands of requests daily. However, since editors are busy people; thus, there is a big fat chance that your email pitch will remain buried in the inbox or, worse, end up in the spam folder.

In this situation, a clear, engaging, and informative email subject line can increase the chances of your outreach email getting clicked. While writing email headlines, ensure to clear the purpose of the email and create curiosity about your guest blog topic.

These email subject line examples will help you better write emails—

Guest blog request: 10 ways to grow online businesses?
Do you accept guest posts? Because I have a great idea to teach your readers about freelancing.
Do you want to publish a free marketing guide on your website?

2. Keep it Short

Nobody has the time or will to read long emails today. So, keep your email content crisp and to the point. Use short sentences, and ‘small paragraphs and highlight important parts. Also, use bullet points to keep your email well-formatted.

3. Check your Grammar

Poorly written email pitches can ruin all your chances of ever getting published. Therefore, properly read your -email content for grammatical errors, spellings, and punctuations before hitting the send button.

4. Share 2-3 Relevant Guest Post Topics

Ensure to add at least 2-3 relevant guest post ideas in your email. This way, you can show editors that you are familiar with their tone, audience, and content style. It will also save you from the trouble of writing a whole blog and then getting rejected by the editor.

5. Use Right Tools

Here we would like to mention one important thing; you should use automatic email marketing tools to make your guest post email pitches more impactful. The reason?

You can better verify email addresses, get access to premade email templates, and much more. In fact, many tools will provide instant notifications when you receive emails from your targeted guest blogging sites.

Plus, automation always saves time and is better for team collaboration.

10 Best Outreach Email Templates for Guest Blogging

Do you send several email pitches to high DA websites every day? Do you want to impress professional editors with your emails? Then, you are lucky today. Below we have shared the best outreach email templates that you can customize to get your guest blogs published on top sites:

1. A pitch to websites that openly accept guest posts

Once you have found a relevant site that openly accepts guest posts, you have to catch the editor’s attention with your catchy email headline. After that, you need to write an email body that can gain trust and show your competency on the selected topic. Here you can use this simple yet effective email template—

Subject Line: Guest post pitch — The best marketing tools for freelancers in 2022

Dear Name,

Have you told your readers enough about marketing tools that can improve their efficiency in 2022?

If not, my expert team has searched and tested several marketing tools to compile a comprehensive guide.

I’m attaching the sample of a post below. If you find the material of the guide relevant for your audience, you can contact me at this same email address.

Yours sincerely,

Your Name

2. A pitch to websites that don’t openly accept guest blogs

Suppose you have stumbled upon a website that is relevant to your niche with a good traffic rate, but they don’t accept guest posts openly. In that case, you need to first check with the editor whether they are accepting guest posts right now. After that, you need to pitch them a compelling idea that they can’t reject.

This is how you can draft your email—

Subject Line: Do you accept guest blogs? Because I have a great idea.

Hey Name,

My name is Sam from X company. I was going through your blog site and found it highly relevant to my company niche. So, I am reaching out to inquire whether you accept guest blogs at the moment or not.

I am trying to establish my company and trustworthy and reliable brand online. Since guest blogging is one of the best ways to do so; therefore, I have published high-quality guest blogs in many big publications such as Forbes, Entrepreneur, and Inc.

If you do publish guest blogs, I am attaching some topic suggestions that I think will be great for your audience—

Topic 1
Topic 2
Topic 3

If you find these topics useful or want some other suggestions, please write back to me as soon as possible.

Looking forward to your reply,

Your Name

3. Pinpoint broken links

This is not exactly an email template for guest bloggers. However, SEO experts and digital marketers can also use this template to generate leads.

In this template, you are not pitching a blog idea to websites. But, in fact, you will be finding broken links in their posts and suggesting your link as a better replacement.

This strategy has two benefits — first, you don’t have to write a new blog to generate backlinks, and second, you can earn editors’ trust.

First of all, you need to find broken links on your targeted site. For this, you can use tools like Screaming Frog or Dead Link Checker. Then, you can head over to the targeted website’s contact us page to find the official email address for sending your email. If you don’t find any email addresses on the contact us page, you can use email finder tools to find the email addresses.

Now, you have to send two emails in this situation. The first one will notify the website owner about the broken link—

Subject Line: I found broken links on your website

Hey,

I was reading XX blog on your website and found some broken links in the second section.

Your blog is highly informative, but a broken link might reduce its quality and ranking.

So, if you are interested, I have a better link to replace the broken one. It will be a great addition to your website.

Anyway, keep up the great work.

Cheers!
Your Name

The second email will be based on the reply you sent to the first email. Assuming the website owner has shown interest in your link, you can draft your counter reply as follows—

Hey,

Here’s the broken link I was talking about – LINK.

And this is my link that can replace the broken one.

If you plan to add my link, please inform me beforehand.

Cheers!
Your Name

4. Approaching a big influencer

If you have been following a popular person’s blog site in your niche for a long time and wish to publish your blog on the same site, you need to approach influencers a bit differently than a company.

You have to write an email with personal touch highlighting the facts and blogs that you find engaging on the site. You have to play a fangirl card to grab influencers’ attention. It’s one of the best outreach email templates that will work best in the situation—

Subject Line: Letter from a fan

Hey (Name),

I have been following your blogs for quite some time now and have learned a lot from them. Precisely, your blog TOPIC and TOPIC have helped me learn many new things about writing.

Taking inspiration from your writing, I have also started my blog and would appreciate it if you allow me to guest blog on your website. I have already sorted some topics for the guest blog—

Topic 1
Topic 2
Topic 3

To understand my writing style, you can check out my other published guest blogs—

Link 1
Link 2

Thanks for your time and consideration. Eager to hear back from you soon.

Yours sincerely,

(name)

5. Trigger FOMO with your email

Fear Of Missing Out (FOMO) has always been a great marketing weapon for B2B and B2C businesses. You can also use FOMO to show your targeted guest blogging sites that they are missing out on some amazing topics to grab readers’ attention.

Now, the FOMO strategy will only work if you have some really good topic ideas to benefit a website. So, if you are confident about your idea, use this template to trigger FOMO among website owners—

Subject Line: Your blog is missing vital information

Hey Name,

I have been reading your blogs for some time now. And I must comment that your writing style and tone is soul gripping.

Though, this morning, when I was reading BLOG TOPIC on your site, it was well-writing as usual but lacked some basic information like—

Point 1
Point 2
Point 3

So, I am hoping if you allow me, I can write a fresh blog post for your site to discuss these additional points. My proposed blog titles are—

Title 1
Title 2
Title 3

I am looking forward to a positive response.

Warm Regards,

(Your Name)

6. Pitch a similar idea

Don’t be modest if you come across a blog site that publishes content similar to yours, but yours is better than what they are publishing. Shout out to the world that you create better content!

Jokes apart, compile a simple email stating that you have been following a website for some time now and have a few ideas that can make their content collection stand out. A website owner who genuinely wants to provide value to their customers will surely revert back to your this email—

Subject Line: Guest blog idea to generate better engagement

Hey (Name),

I was just reading your BLOG TOPIC and found it very engaging.

A few days back, I had also written a blog post quite similar to yours.

You can check my blog post here. If you think my post can benefit your readers and bring higher engagement to your site, I would like to publish it on your site.

I am looking forward to hearing your thoughts.

Thanks for your time,

(Your Name)

7. Add your spin to an already published topic

If you are using social media channels to find relevant guest blogging opportunities for your brand, you might come across several great posts every day. So, if any day, you find a post that you can make even better with your ideas and knowledge, you can draft this simple email to notify the website owner this is a fact—

Subject Line: Tip to make your blog more informative

Hey (Blogger Name),

I am a huge fan of your blog posts and have been following you on Twitter for a year now.

Recently, I noticed you had tweeted a guest blog shared by Author Name.

The blog was well-written and engaging. But I think you can make it more informative by linking my blog (linking) in the third point. It will provide better value to your readers.

Either way, keep on doing the great work.

Yours sincerely,

(Your Name)

8. Showcase your expertise

Not every website has a page saying “Write for us” or “How to guest blog with us.” Many websites accept guest blogs from only reputable and authorized companies; thus, they won’t openly advertise.

So, if you are a master of your field, you can leverage it to score a guest blogging opportunity. To do so, you can use this outreach email template—

Subject Line: Guest blog proposal from WSW.com

Hey Name,

I’m Mary from WSW.com. Our marketing agency is ranked among the top 20 agencies in the USA.

Recently, I got a chance to explore your blog site, and I must add you are doing a fantastic job in writing informative marketing blogs.

So, I have a proposal for you where our professional marketing team can share some spicy marketing secrets with your audience.

If you are interested, please revert back to this email.

Have a good day,

Your Name

9. Leverage earned the trust

If your one guest post has been accepted on a site or an editor reverts to your email, don’t just sit and enjoy your victory. In fact, you should use this opportunity to pitch more ideas and generate high-quality backlinks.

Getting a guest blog published one time is not easy. So, fully squeeze it using this email template—

Subject Line: Thanks for publishing my blog

Hey Name,

I’m just checking your website and saw that you had published my earlier submitted guest blog.

Thanks for taking the time to read and publish my blog. However, if you like, I have some more guest blog ideas—

Topic 1
Topic 2
Topic 3

If you find any topic interesting, let me know so I can start writing asap.

Thanks, and looking forward to collaborating again.

Your Name

10. Build your personal brand

Are you an aspiring writer? Do you want to establish your brand as a writer? In that case, you should pitch guest blog ideas to websites where personal branding and connections can help you build a unique audience base.

Once you find such a website, mention how you love to write and can be a great asset for them. Talk about your love for writing and things that you like about the targeted site as this outreach email example—

Subject Line: I’d like to be part of your cool blog

Hey Name,

I am Laila — an avid reader and writer myself. I have been reading your blogs for some time now, and they have made me believe that I can write too.

Taking notes from your blogs, I have composed a few pieces myself (links below).

However, I was hoping if you could guide me a little better by allowing me to publish some blogs on your site, that would be a great help.

I know you are a busy person, but if you can take a few minutes out of your schedule to read my blog and publish it on your site (only if you like), I will highly appreciate it.

I look forward to hearing back soon.

Your true fan,

Your Name

Have You Chosen Your Outreach Email Templates for Guest Blogging?

Whether you are a blogger or marketer, having great outreach email templates in your inbox can help you to a great extent. To generate high-quality backlinks, you can quickly draft bulk emails and send them to all the relevant guest blogging sites in your niche.

This will save you a lot of time and resources, which is great for small businesses and individual writers. In fact, guest blogging can improve your SEO score and search engine rankings.

So, we have already shared the best 10 outreach email templates for guest bloggers that can help you grab a great guest blogging opportunity. Now, what are you waiting for? Go and start guest blogging now!

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