A simple definition would be that list building is a process of developing a databaseof like minded people online who would be interested in the kind of products or services that your business offers.
In other words, your list is your first and main market where you can hope to achieve the most success in selling.
Once you have a person on your list, you can keep sending them information on your products and services and continue to educate them on your specials and discounts that you may be offering from time to time. The more frequently a person is exposed to information about your site and the products available there, the more familiar your business will appear to them.
Why List Building?
Feeling clueless? Not sure whether you should start one of your own?
While email lists may be common, it’s not always clear why tons of bloggers and businesses have adopted this additional task. Many bloggers and business owners don’t see the importance of building an email list right away until they see the impact email lists can have on website traffic and revenue.
Here are a few reasons why you must start your list building right away!
1) Cheap and No Wait –
We all know how cheap sending an email is, compared to SMSs, calls, post mails/couriers, etc. Even to send a message via an owl or pigeon, as done in the old days, is not considered cheap because you would have to spend money on buying them in the first place!
But email is really cheap as you already have the required necessities. Also, by list building, you can reach out to the prospects instead of waiting for them to reach you via other marketing channels.
Let’s use AWeber’s pricing as an example. For $30 a month they’ll let you send unlimited messages to a list of up to 5,000 people. Say you send one email a week to your list. That’s 20,000 messages for $30 – a cost of $0.0015 per message. Now is there anything as cheap as that? If yes, then please enlighten me!
2) You have the Controlling Power –
You don’t own your search engine rankings, or your social media sites. They can be taken away from you at a moment’s notice, completely in accord with the terms of service you signed when you created your account.
In fact, the algorithm for Facebook pages changed, forcing you to pay to promote your posts if you want more than a handful of your community to see your updates. Well, you cant’t blame because you don’t own Facebook; Facebook does.
But luckily, you do control your email list and newsletter. It’s all yours!So, even if tomorrow, social media sites charge you and yet get less traffic, you’ll still have an email list full of dedicated followers who are there to open your emails and read your most important updates.
3) Fast and Easy –
People check their email everyday. Email service providers have made it extremely easy and fast to send an attractive, functional message in less than 90 minutes.
You’ll have hundreds of pre-designed templates to choose from. So, just drop your text and images in, hook up the links, and you’re done. Email is so simple and easy that even a six-year-old can do it.
Even if you hire a good copywriter and get it designed by a genius, it’ll still cost you around $1,000. Compare that to $50,000 (or $4 million) dollar television advertisements, or multi-million dollar postal mailings. Hence email is indeed cheap!
4) Subscribes turn out to be Buyers –
It’s incredibly important to take care of your email subscribers. Not only are they going to be your most engaged blog readers, but they’ll also be your most loyal customers.
Most people are less picky about who they “follow” on social media vs. who they subscribe to via email. So, if someone subscribed to your email list, then they mean business. They’re not just a casual “follow4follow” account on Twitter. They’re real and they’re engaged. Also, they might just want whatever it is that you’re selling.
It is a huge sign of trust. So value them with your content but never spam them.
5) Gain Revenue in no Time –
McKinsey & Company published a survey showing how email is 40 times more effective than Facebook or Twitter. According to the report “That’s because 91 percent of all US consumers still use e-mail daily, and the rate at which e-mails prompt purchases is not only estimated to be at least three times that of social media, but the average order value is also 17 percent higher.”
If you treat your subscribers right and if you really need cash fast, you can pitch them your product or someone else’s product. They would buy within hours for sure!
But make sure to not do this too often, because the least you want is to abuse their trust in you. Though it’s nice to have that financial safety net as well.
6) Traffic Traffic and more Traffic!
As your list grows, you’ll find a significant chunk of your website traffic which comes from your email messages alone!
Know how direct marketing and Internet companies get valued for sale? Even if they have warehouses, inventory, and a great website, none of that is what the financial people focus on.
At a certain point, you’ll actually be able to run your business without search engine traffic, or any other outside traffic. Your list building tactics and referrals will be enough to sustain your business.
7) Success even during Holiday Season –
During the holidays, most internet marketers are talking about how things slow down for them. So they back off their marketing. I believe this is a huge mistake.
When you build targeted lists, your auto-responder keeps working for you, no matter what is going on, no matter what time it is, etc. So even when we are in the holiday season, it’s successful to keep advertising.
When the holiday season ends, you don’t have to try and get back up to speed. So, stay in action and continue promoting. Your lists are being built, and you will also be generating new sales.
We, at AeroLeads absolutely love list building and it has helped us in many ways. Hopefully this article makes you eager to start list building immediately because it definitely will help you for the better with the least investment.
So, be prepared to start small, a list building process doesn’t happen overnight. As in any relationship, it will need time to develop. Remember the more valuable information you can provide to your targeted list the more effectively you will be able to continue to grow your list and eventually sell your products and services.
Navaneetha, popularly known as "nav", loves to read, play badminton, play the keyboard and sing but when she's not doing any of those, she loves to write. What started as a high school hobby to write is now her ongoing passion. At AeroLeads, she manages Inbound Marketing and Social Media Marketing.