List of Free Customer Profiling Tools

We all know the importance of Customer Profiling Tools, but before that one must know the importance of a customer profile template.
For those who don’t, read our earlier post, Ideal Customer Profile Template.

What’s the need for Customer Profiling?

Before learning about the various customer profiling tools, one must understand the necessity of such tools in a business.

There are different reasons why a company opts for a customer profiling tool. But the main reason is so that you can focus your sales and marketing efforts on generating high-quality sales leads.

Basically, when you start your business or work with a brand, it’s easy to think about what you want your business or brand to represent and how you want it to be perceived.

Hence, it’s easier to forget what your customer wants, leading to unhappy customers and low sales.
This is why creating customer profiles is so important. Every time you make a business decision, whether it’s to upgrade your existing product or build a new website, you should link it to your profiles, mentioning, “What do your customers want?” This is where ideal customer profiling tools come into play.

Aeroleads customer profiling tools

What is a Customer Profiling Tool?

So, what exactly is a customer profiling tool?

A customer profiling tool creates a portrait of your customers to help you make design decisions about your service.

Your customers are divided into groups of customers sharing similar goals and characteristics. Each group is given a representative with a photo, a name, and a description. A small group of customer profiles or ‘personas’ is used to make key design decisions.

Thus, customer profiling is an important method of gathering information to help you better fulfil and serve their needs. You’ll not only be able to create much more targeted marketing materials, but you’ll also be able to create better products and services and improve the offerings you currently have to meet their needs and wants.

List of Free Customer Profiling Tools –Aeroleads customer profiling tools

Now that we know the importance of customer profiling, the next question is what tools are available. Are any tools free or less expensive?

Well here is the answer.

The following are a few tools or resources you could employ to assist in creating detailed profiles of your customers or audiences. And the best part is, they are free of charge. (Or at least not that expensive for a mediocre man.)

1) Quick Google Search

Yup, you heard it right. Start with just a simple search on the Google Search dialogue box. This might seem like the first step anyone would take, but you could have been unlucky. Sometimes luck might be on your side, and Google can reveal a huge number of articles, blog posts, white papers, research reports, and statistical analyses on just about any demographic, psychographic profile, consumer group, country, region, or another group you might have an interest in.

I know this is not a great deal for many. Few might even assume it is a no-brainer but don’t undervalue intensive digging through search results.
Aeroleads find email address in google-search-box

Yet, if you have tough luck, go for the profiling tools mentioned further.

2) Alexa

Alexa (click here for further details)

Conducting a simple search of your site can reveal a basic demographic breakdown, including age, gender, education level, whether visitors have children, and whether they are browsing from home, school, or work.

Alexa is an awesome tool that does exactly that. It also has many of the best SEO tools for better results. Additionally, it provides information on upstream and downstream site visits, which can reveal related interests and internet usage behaviour.

Aeroleads profiling tools - Alexa

3) Batchbook

Geared toward small businesses that want to get to know their clients and customers better, Batchbook helps keep all the information organized so that you don’t have to rely on memory.

Since it’s cloud-based, your team can work with Batchbook from any location with multiple devices and an internet connection. Batchbook also works with Google, Twitter, MailChimp, etc., and the results are good.

Aeroleads profiling tools - Batchbook

4) SurveyMonkey

SurveyMonkey (click here for further details)

This survey software will be very useful for collecting information from your current customers, helping you identify valuable information.

Basically, it’s a great tool that can provide good solutions to your clients and create better marketing material for prospects. The basic plan is absolutely free and you can be upgraded later with a certain pay of Rs 699 and above.

Aeroleads profiling tools - Surveymonkey

5) Help Scout

Helpscout (click here for further details)

An easy-to-use, cloud-based customer support software that helps you gain better insights into your customers’ behaviour.

Help Scout helps you collaborate, build relationships, and form opinions about your customers. They provide various plans starting from $8, but all have a 15-day free trial.

Aeroleads profiling tools - Helpscout

6) Global Web Index

GlobalWebIndex (click here for further details)

This tool allows you to build a digital profile of an audience you want to create.

You can use it to enhance demographic or attitudinal data on your target audience including online behaviour, device ownership, social media usage, motivations and online marketing preferences. With instant access to global consumer insights, they provide you with the tools to create ideas that stick. They have various plans depending on certain parts of interest and every plan has a 14-day free trial.

Aeroleads profiling tools - Globalwebindex

7) Tropical

Tropical (click here for further details)

It’s pretty simple: Connect all the apps you use daily for marketing, sales, and helpdesk, and they will generate a unified customer profile.

The profile includes contact information, important insights about the customer, and a timeline of interaction between the lead and your company. It also integrates multiple third-party apps like Salesforce, MailChimp, Zendesk, Shopify, etc.

Aeroleads profiling tools - Tropical

8) Insightly

Insightly (click here for further details)

This is also a cloud-based customer relationship management (CRM) software that offers much information and helps build relationships.

Insightly focuses on building relationships to better profile your current customers and gather information that will help you market to potential customers.

Aeroleads profiling tools - Insightly

9) Turn

Turn (click here for further details)

With Turn, gain a complete depiction of customers, measure, compare, and study a large amount of data, including consumer preferences, demographics, behaviour, and more.

As you gain valuable insights into your customers you’ll be able to retain more, thus saving on marketing dollars.

Aeroleads profiling tools - Turn

10) Kapturecrm

Kapturecrm (click here for further details)

With Kapturecrm, you can obtain a complete picture of your customers and their interactions. Store relevant business information such as contact details, zone, etc. so your time isn’t wasted recalling their data.

It segments and classifies your clients in a detailed manner. It also allows you to maintain an Excel sheet and assign certain pay for individual clients. But it doesn’t support free. It starts at Rs 699 and it is well worth your money.

Aeroleads profiling tools - Kapturecrm

Customer profiling provides a competitive advantage that cannot be gained in any other way and it will and should affect every aspect of your business.

Hence, with these profiling tools, you get to know your customers better. You will also be able to serve current customers at a higher level and target new customers more effectively.

About Navaneetha

Navaneetha, popularly known as "nav", loves to read, play badminton, play the keyboard and sing but when she's not doing any of those, she loves to write. What started as a high school hobby to write is now her ongoing passion. At AeroLeads, she manages Inbound Marketing and Social Media Marketing.

3 Thoughts on “List of Free Customer Profiling Tools

  1. Great article on customer profile tool. Especially the example of Quick Google search is the good one.

  2. AI Investor on May 11, 2019 at 1:44 pm said:

    A truly free tool that produces a comprehensive 55 page custom report of your customer profile is available at wyzoo. Unlike most others, there is no registration required unless you want to save your result.

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