If you are new to the world of digital business and are not utilizing the LinkedIn lead generation strategy, it is probably time to start now.
LinkedIn is a great tool for lead generation as it is one of the only places where others can find out more about yourself as an individual and your company.
However, the more people you connect with and the more activities you engage in on LinkedIn, the more opportunity you will have to grow your network of connections.
Using social media sites like Instagram, Facebook, and Twitter for marketing does not end your job if you are not LinkedIn prospecting. We are sure that you have probably explored all of the above-mentioned sites for potential customers. Now is the time to explore the missing trick – LinkedIn!
A Hubspot study tells us that LinkedIn has a success rate of 277% when an effective lead-generation strategy is being followed.
Perhaps, generating B2B leads through LinkedIn is much more effective than generating leads through Facebook or any other social media.
A lot of questions probably come to your head when we talk about prospecting on LinkedIn and the top one most asked is: How to build a proper LinkedIn lead generation strategy?
Well, we have got you covered.
Let us first see why you should start using LinkedIn for lead generation.
How To Generate High-Quality Leads Using Lead Prospecting Tools like AeroLeads
What is AeroLeads?
AeroLeads is the top B2B lead prospecting tool that helps marketers find a prospect’s first name, last name, personal as well as corporate email address, phone number, mobile number, location, company domain, etc.
The LinkedIn email finder from AeroLeads finds emails of top business professionals, start-ups, and companies from LinkedIn profiles and Sales Navigator.
How to find leads using AeroLeads?
Simply sign up and install the free chrome extension, and pin it on your browser. Whenever you search and visit some business profiles, simply click the AeroLeads icon. The plugin will detect the entire contact details of your prospect including verified business email and contact number.
What are the benefits and features of AeroLeads?
Other benefits and features include bulk lead generation in CSV or transferring the lead data to a CRM like Hubspot, Zoho, or Pipedrive. You can also find contact details of your potential prospect simply by uploading LinkedIn profile URLs either one by one or together in a bulk.
How much does AeroLeads cost?
AeroLeads is the only legit lead generation tool that gives you innumerous features at a cost of peanuts.
You can start using AeroLeads for free with ten credits every month. However, if you are seriously planning to generate sales, you should go with the paid plan.
The starter plan only cost $49 per month where you can find 2000 verified emails and phone numbers; generate leads from LinkedIn, Crunchbase, Angellist, and Xing; import or export data to CSV; third-party CRM integrations; 24/7 support, and many more.
Other Top LinkedIn Lead Generation Strategy that You Can Apply:
When you’re a beginner at prospecting on LinkedIn, then the process can get a little overwhelming as there are many options to explore. LinkedIn comprises an audience who are entrepreneurs who have decision-making qualities with the added benefit of purchasing as well. LinkedIn helps you to connect with these people without the need for a middleman.
Statistics show that before decision-making, a person typically goes through 7-10 pieces of options available. To be the only choice, we have prepared a proper LinkedIn lead generation strategy that you can start applying right now:
Create an effective profile:
Imagine stumbling across a poorly crafted profile on LinkedIn, without much details or information. Will that push you to engage with the person for business? It’s a NO. Similarly, your business should not have a profile that does not entail engagement. Nobody will make the effort of searching for your business on LinkedIn or otherwise if your profile is not in the correct form. Search appearances on LinkedIn are guaranteed to work wonders for you if you got the right profile.
What do you picture when we call a profile effective and informative? Remember to put yourself in their shoes and question yourself the following:
1. What is the various information required for someone to engage in business with me?
2. What keywords will help my business convey its usefulness to the audience?
3. How do I utilize the search appearance on the LinkedIn tool more effectively?
Now that you know what your audience is looking for, start crafting your page. Start with an arresting headline. If you want your profile to show on the search appearance of LinkedIn, visual treats are a must. It doubles up your chances of appearing. Make sure to choose an image with clarity. It might be your face or the logo of your company, depending on the type of profile.
Finish up with your profile by writing an engaging synopsis without missing out on crucial information.
Example:
Look at this profile doing the rounds with a concise summary and relevant information.
Finding prospects for LinkedIn lead generation:
LinkedIn can work wonders if you make the right use of its audience pool. To locate prospects on the site, there is no better way than going to your existing customer’s profile. Their profile might have other prospects for you on the side icon named ‘people also viewed.
Keep an eye on your peers by checking their connections. You can find information about a profile you would like to engage in business with. This works, only when the said profile has not kept its information private.
You can also check the Posts and Activity feature to contact people who have engaged with your activities.
Learn the clever ways of lead generation on LinkedIn-
Make connections and build long-term relations:
For search appearances on LinkedIn to work in favor of you, make use of words to improve your SEO. If you use keywords related to your specific sector, that will be beneficial in finding your business profile by prospects.
You can make use of similar keywords to connect with people directly to help them with your service. Be proactive and interact with your potential customers by reaching out to them via messages, comments on posts, etc. This is one of the most important steps in LinkedIn’s lead generation strategy.
Another way of generating new prospects is by asking your best existing customers to introduce you. In no way does this mean that you will keep pestering the individual. Start by pointing out how you have helped them. A follow-up now and then will help grow your network.
Use LinkedIn Lead Generation Strategy Prospecting Tools:
Here are a few LinkedIn prospecting tools available for expanding your horizon on the website:
LinkedIn Sales Navigator:
With the help of this LinkedIn Sales Navigator, you can save your bunch of target accounts and leads. You’ll also enjoy the benefit of receiving notifications when new prospects will match your profile.
The numbers of Sales Navigator are quite impressive, as users have 18% higher sales.
For learning how to use Aeroleads using LinkedIn Sales Navigator to generate leads, please refer to the video below-
LinkedIn Pulse:
LinkedIn Pulse makes your content seen by interested people. The keywords play a huge role in this tool so make sure you use them right. This LinkedIn Lead Generation Strategy prospecting tool highlights the keywords and showcases your content to the target audience. LinkedIn Pulse will take care of the rest if you have written topics that will engage the audience.
LinkedIn Search Appearance:
This free tool lets you search for anything you want via the usage of specific keywords. This LinkedIn Lead Generation Strategy prospecting tool will allow you to search for not only people but for jobs, companies, various posts, groups, schools, and much more.
LinMailPro:
A feature that automatically discovers and adds prospects who have recently engaged with your LinkedIn profile is what this LinkedIn prospecting tool is all about. However, since LinMailPro is now private, you will have to apply to enter.
Join LinkedIn Groups:
Make use of various relevant sector groups on LinkedIn. You are highly likely to discover prospects who might turn into clients later. Groups on social media sites are generally used for building ease of communication and relationship. Do put well-researched and relevant information on the group. Initially, there might be confusion in figuring out which one to choose. However, over time you’ll have clarity.
Paid Ads for LinkedIn Prospecting:
If you are inclined towards spending money for lead generation, then there is no better platform than LinkedIn. LinkedIn lead generation strategy has the feature of ads. Create your audience or use the existing one, the return on this investment is unparalleled.
There are two ways in which you can do this.
● You can formulate ads that will lead the audience to your website page.
OR,
● The ad will let users enter relevant data without leaving LinkedIn.
You should treat the LinkedIn lead generation strategy much like other social media site strategies and be extremely consistent. A follow-up for your prospects once in a while turns out to be very helpful.
Common Questions on LinkedIn Lead Generation Strategy
Why should you go for LinkedIn prospecting?
With a monthly user base of about 850M+ professionals, LinkedIn is one of the most professional and personalized platforms available online, which gives you a detailed identity of your prospects.
It also allows you to keep up with day-to-day updates and developments in your industry. Needless to mention that no other site does a better job than LinkedIn.
With resumes of potential clients and online profiles, connecting with them has never been easier. People join LinkedIn to connect and welcome various advertisements for sales and other opportunities. As we have said before, marketers’ reports are the biggest evidence. Let’s say that if you’re able to craft the best LinkedIn message for sales, the engagement will be twice as high.
Traditional emails often bug people who do not want anything to do with advertisements. However, the game changes with LinkedIn. It is proven that message ads have a 50% engagement rate. The key reason is the focus. LinkedIn focuses mainly on business, while the other sites share focus with various sectors.
Is LinkedIn Lead Generation Worth the Cost and Time?
Lead generation is one of the most important marketing activities of a small business. Many businesses spend thousands of dollars a month on Facebook ads to generate leads but don’t see any results.
Businesses who invest their time and money in LinkedIn lead generation have generated sales conversions that are almost 10x the rate of their competitors. But to create such high conversions, you should start optimizing your profile and add more content like case studies, success stories, how-to tutorials, etc.
What are the best marketing strategies for LinkedIn?
Top effective LinkedIn marketing strategies include:
- Know your target audience.
- Optimize Your Personal LinkedIn Profile.
- Finding and connecting with people in your niche. And, building relationships by providing value.
- Creating valuable content and building your reputation as an expert.
- Connecting with the right influencers.
- Building a brand for your business. You can start creating a LinkedIn Page for Your Business and optimize it.
- Finally, Promote Your LinkedIn Business Page.
What are the top benefits of generating leads through LinkedIn?
There are four main reasons why a business should invest in a marketing campaign on LinkedIn.
- Linked In gives your company access to the largest professional network in the world.
- Companies can reach out to specific people within their industry
- LinkedIn is highly personalized, and you can target your audience more efficiently.
- Marketing on LinkedIn is relatively inexpensive and can provide very valuable results.
What are some of the best practices to start LinkedIn prospecting?
Pro Tips for LinkedIn Lead Generation Strategy :
- Be regular with updates about your business.
- Do not post irrelevant content, as that reduces your credibility.
- The activity tool will help you in discovering people engaging with your profile.
- Learn about your prospect’s background before connecting with them.
- Make use of platform analytics to know what your target audience wants.
- Be consistent and patient while understanding the game of LinkedIn prospecting.
- Once you apply all these steps, we can guarantee you will start seeing good results.