8 Best Online Lead Generation Techniques To Boost Sales


Are you having nightmares like other marketers?

No leads = No customer = No sale = No revenue = Business flop.

In fact, according to HubSpot 61% of marketers say generating high-quality leads is one of their topmost challenges.

So, might be you have just started your business and thinking about how to get a lead or maybe you are having traffic to your website but there’s no sale.

Whichever the case maybe I’ll show you some best online lead generation techniques which you can apply to your business.

Here’s a quick look at the 8 ways to generate B2B lead that we are going to discuss today:

  1. Lead generation by Email Marketing
  2. Lead generation through Content Marketing
  3. Lead generation by Search Engine Optimization
  4. Lead generation through Social Media
  5. Lead generation through Paid Advertising
  6. Lead generation by Website Optimization
  7. Lead generation by Marketing Automation
  8. Lead generation through Growth Hacking

Before getting started I want you to know the following mistakes you should avoid in the process of acquiring leads.

  1. Buying Leads
  2. Not having a clear call to action
  3. Not testing different channels
  4. Not understanding buyers pain points
  5. Poor implementation
  6. Too long or short Form
  7. Not nurturing leads
  8. No clearly planning
  9. Not segmenting leads
  10. Not being consistent

So, now you know what not to do let’s dive in.

8 Ways to Generate Leads Online

Email Marketing

Statista forecast shows that the numbers of active e-mail accounts are expected to be 5.6 billion in 2019.

Email Marketing is one of the best lead generation strategies that stood out in this ever-changing world. Whether the case is to attract a stranger, promote new product/services or nurture a lead. In fact, DemandWave report on B2B marketing channel that drives leads also showed that email is the top source.

Also, most marketers believe and live by the rule that emails are great assets to earn.

Best Email Marketing Strategies:

  • Find Right Person to Email

The first thing you need to do before sending an email is to find the right person. Today, you can’t build relation from a general email like info@example.com. You need their personal email.

  • Offer a Value

Provide a clear and attractive value that makes them your loyal customers.

  • Focus on Email Subject Line

Write a killer subject line that entices a user to open your mail.

  • Segment your List

It is the best technique to keep track of your leads vs. customers. You can send an email based on interest prospects have shown. This helps in building a relationship for a long time.

  • Build an Email Series

Make a series from welcome email template to the offer you want to provide. This automates your campaign as it becomes easy to send the same value to every new person that signups.

  • Email Signature

Don’t forget to add an email signature. It is a great way to redirect people to your landing page or blog posts.

Things to Remember:

In email marketing there are three important factors that influence the success rate:

  1. Open rate
  2. Click through rate also known as CTR
  3. Unsubscribe

Higher the open rate better is the email campaign and better the CTR means higher the lead counts. If the unsubscribe rate is higher it indicates to change your campaign and offer.

Related Resources:

20 Best Email Marketing Tools for Your Business

11 Things to Start Doing with Your Email Marketing

7 Laws of Email Marketing

The Best Email Marketing Practices for Your Campaign’s Success



ImageSource: DigitalMarketingPhilippines

Content Marketing

According to the Content Marketing Institute, 91% of b2b organizations use content marketing and 86% b2c respondents. Also, DemandMetric concluded that content marketing is more effective in generating leads 3 times better than traditional marketing.

Best Content Marketing Strategies:

  • Create a Blog

Starting with a blog is a great way to rank for a targeted keyword, create interest in your services/product, build brand awareness and increase traffic to the website.

The great ways are published posts on topics you’re expert in, original research, How-to guides, infographic, trending topic, case studies, and videos.

  • Guest Post on Authoritative Sites

Become a publisher on other non-competing websites that have alike audience type.  This will establish your authority and brings a new audience to your website.

  • Create Lead Magnets

Lead magnets are the best ways to get an email address in exchange of free PDF, Case studies, E-book, and Webinar

  • Answer questions on Quora

Quora is a great platform and has 300 million monthly users. You can establish yourself as a thought leader by answering questions related to your niche.

  • Host a Webinar

Hosting a webinar gives you an opportunity to engage with people who are already interested in your product/services and convert them into a lead. After a webinar is completed you can send them more relevant articles or downloadable resources, invite them to your next event, and survey them regarding their experience.

You can also increase your audience reach by co-hosting with industry influencers.

  • Make Videos

Youtube is the world’s second popular search engine with 1.5 billion monthly users if you are not publishing video than you are losing a potential buyer. You can post a video with a link to your website in a description.

  • Launch a Podcast

Podcast provides the same opportunity as a webinar. People who listen to you are interested in your offerings. You can convert them as lead by sending them to your offer page.

  • Online PR

Online PR is a cost-effective marketing strategy to reach a wider audience and increase awareness about your products and services.

Related Resources:

6 Easy Content Marketing Tips for Best Engagement

5 Common Content Marketing Mistakes Every B2B Content Marketer Is Making

Why Content Marketing Success Is crucial for B2B Lead Generation?

content marketing stats

ImageSource: cision.com

Search Engine Optimization

94% of the total organic traffic comes from Google. (Source: Web Presence Solutions SEO stats)

Whenever people have any kind of question they turn to Google for answers. Which becomes an opportunity for businesses to target the keyword user are searching for and provide value and convert them into a lead.

Also, the majority source of B2B lead generation comes from search engine traffic.

If you acquire the 1st position on Google or shows up on the first page then you get most of the organic traffic. This provides long term benefits of a continuous stream of valuable traffic on your website and saves your money on Ads.

Best SEO Strategies:

  • Know your Audience

Create a buyer persona. This helps you know your customer’s age, challenges, pain points, interest, and much more. Which can help you target more in a personalized way.

  • Identify Target Keywords

Make a list of keywords your target audience is searching for your product or services.

  • Fix Technical SEO

Make sure your website is easy for search engine bots to index and crawl. This makes sure you can rank in search engines.

  • Monitor Rankings

Monitor how you are performing on the web. Which keyword drives more traffic and which is low-performing keyword and optimize accordingly.

  • Audit Errors

Use Google search console to keep an eye on any error on your website and fix it.

  • Define Leads

Define the next step website visitors are going to make i.e signup to the mail list or product trial, download an e-book or case-study.

Things to Remember:

  • Avoid Keyword Stuffing
  • Link Schemes
  • Automatically generated content
  • Spamming

Related Resources:

What is SEO? – Beginner’s Guide to Search Engine Optimization

A Quick Guide to Ace SEO for Startups


ImageSource: netsmartz.com

Social Media

Nowadays, everyone is on social media. It is a great platform to connect, engage with each other.

In 2018, Facebook reported that it has 1.47 billion daily active users. Instagram hits 1 billion monthly users.  LinkedIn stated it has 610 million members.

According to Marketing Proof research, LinkedIn has proved to be a more effective platform in generating b2b leads. In B2C, FaceBook, Twitter, Snapchat, and Instagram are going to platforms.

Best Social Media Strategies:

  • Social Media Chatbots

Chatbots help in starting an automatic conversation and producing warm leads. All you need to do is pre-program the discussion.

  • FaceBook

With the help of FaceBook, you can gather more reviews on your page, invite for newsletter signups, and include a call to action in profile or posts.  You can even start a FB group to create the following. Use FaceBook remarketing to connect with an audience who has shown interest in your services/product.

  • Twitter

You can find influencer or lead on Twitter using search or tool like Followerwonk, following right hashtags, participating in chats, and promoting engaging tweets. Even you can create your own hashtags and promote it to generate buzz.

  • LinkedIn

Connect with prospects on LinkedIn through messaging, joining & participating in groups, and posting relevant content or video. Take advantage of LinkedIn Ads.

  • Instagram

Go live on Instagram for big announcements, Q&A sessions, and release product teaser. For people to take action to provide a link in a bio. Build a following; create value through images and engagement by running a contest.

  • Pinterest

Create niche related boards and include CTAs through images.

  • YouTube

Take benefit of YouTube by including CTAs & relevant cards in the video, and link in the description.

Things to Remember:

  • Social media platforms are not only about self-promotion.
  • Creative effort is needed before getting a lead.

Related Resources:

How To Generate Leads Through Social Media Channels

8 Successful Social Media Marketing Tips to Build Your Brand

5 Social Media Strategies To Boost Sales For Your Startup

7 B2B Social Media Tactics to Increase Engagement on Your Blog

A Comprehensive Guide To Increase Your Social Media Return On Investment (ROI)


ImageSource: socialmedialist.org


ImageSource: wordstream.com

Website Optimization

A website is a place where you can create your first impression.

A lead generating website has a user-friendly description of their value proposition, is easily accessible, provide valuable information, offers opportunities to sign up and provide contact information that easily accessible.

If we consider stats by Sweor, it states that “57% of all mobile users will not recommend a business if their mobile website is poorly designed or unresponsive.”

Best Website Optimization Strategies:

  • Record Website Visitors

Use Google Analytics to see what type of audience visits your website and use this data to optimize your website to convert leads.

  • Fix Broken Page

Use Google webmaster tools to identify technical errors on a website and fix it.

  • Mobile Friendly

Every person has a mobile and people are searching on the go. Your website needs to be mobile friendly in order to provide a better user experience.

  • Keyword Opportunities

Optimize your website for the keyword people are searching. You can keyword opportunity in Google Analytics and target competitors’ keywords using tools like Google Keyword Planner.

  • Analyze Competitors Backlinks

Build quality backlinks to your website. This will increase your authority and ranking in search engine.

  • Use Pop-ups

Increase sales by integrating pop-ups to your website such as slide-in opt-ins, Exist popup, Sidebar Widgets, After Post widget,  and Floating Footer bar.

Related Resources:

10 Hacks To Generate More Leads Through Your Website

What Kind of Website is Right for Your Business

12 Successful B2B Lead Generation Strategies for Website Owners


ImageSource: VTLDesign

Marketing Automation

With marketing automation, you can put all your lead generation efforts on auto-pilot mode. Be it email marketing, qualifying leads or nurturing. It helps to deliver the right content based on the interest of the audience. Also, automation makes personalization pretty easy.

 Best Marketing Automation Strategies:

Related Resources:

6 Marketing Automation Tools to Completely Transform Your Business

Is Marketing Automation Worth The Hassle?

 best lead generation tools | aeroleads

Growth Hacking

Growth hacking is a revolutionary way to spread awareness of your business. All you need to do is create an irresistible offer such as free credits that can result in leads.

You can make this valuable and addictive element of your website accessible to a larger audience by sharing and inviting new users which will expand your leads tremendously in a short span of time.

Best Growth Hacking Strategies:

  • Offer Free Product Trials
  • Provide Coupons
  • Host Referral Program
  • Lead generation through creative pop-ups
  • Investing in Chat Bots
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About Poorti Gupta

Poorti Gupta is a freelance SEO Consultant and Content Writer. She likes to write about digital marketing, lead generation, and content marketing. Her passion is to help a business boost their traffic and online presence. Apart from that, you can find her having a cup of coffee or reading a book.

5 Thoughts on “8 Best Online Lead Generation Techniques To Boost Sales

  1. Nathan Elward on November 18, 2016 at 11:10 am said:

    Marketing ideas like SEO, Social Media Marketing doesnt work as good as email marketing.I personally do Email marketing for advertising my brand. I found Email marketing very effective regarding driving traffic to businesses.If multiple SMTP relays are used, then it is an add up the advantage to the user, with this one can improve email inbox delivery and enhances email open rate, which finally results in improved ROI on email marketing.I used a tool named Easysendy Pro which provided the same service.

    • I agree with you Nathan. Email marketing is still the most sought after strategy in the industry.

    • I haven’t used Easysendy Pro, but i will definitely check it out. I do completely agree with your Nathan, email marketing works irrespective of your business vertical.

  2. Abbysime on August 17, 2017 at 4:26 am said:

    Yes for advertising it works but for healthy marketing you need to have Seo and Smo which is really helpful to make your website presence online more healthy and more visible as well.
    Email marketing is also good for branding your business.
    Source : https://goo.gl/RkBpZ6

  3. Excellent! Informative!! I am glad while searching i found the post, all the information is qualitative and helpful to grow my business. Top Tips!!

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