So imagine leveraging a few lead generation tactics for months end, spending resources and times to perfect them — and in the end finding out that the leads you generated are unqualified.
Sorry to say, but you pretty much did this to yourself.
What went wrong?
Well, for starters, you were probably using the wrong lead generation tactics.
Secondly, there’s one common mistake that many marketing specialists make. Even though they research extensively for the best tactics, however, the problem is that they end up following some of the lead generation tactics blindly.
What they fail to realize is that it is not necessary that everything you find on the internet aligns with your business.
This is why today we are going to discuss some of the best and tested lead generation tactics for your business.
Let’s dive in:
13 Tested Lead Generation Tactics
Tactic #1 Lead Generation and Email Marketing
You are probably thinking that what’s new about this tactic.
Been there, done that.
However, I would say that you are surely doing something wrong if you couldn’t generate leads using email marketing.
Because to this day, email marketing is one of the most effective lead generation tactics.
If you don’t believe this, then this research report might surprise you.
According to research, conducted by Ascend2, email marketing is the most effective tactic to generate as well nurture leads.
Not only that, but they also found out that Email marketing is one of the easiest tactics to generate leads.
How wonderful is that?
One of the most effective lead generation tactics is also the easiest one.
Now the important question is, how will you generate leads using email marketing?
Just follow some important things, including:
If you are not outsourcing your email marketing process, then it is better to choose an automated email marketing tool.
Create attractive signup forms and run engaging email marketing campaigns.
With all these tactics, you are getting more and more leads, but that traffic shouldn’t cloud around and destroy your site. So it is a necessity to guide the acquired traffic to the specific product page and details in a systematic manner.
Also, your prospects shouldn’t face any kind of difficulty while arriving at your website. They shouldn’t wander around to find out how they contact you or ask for help.
This is one of the basic steps: place your CTA(Call To Action) in such manner that it is visible to your prospects — without pestering them.
Hope you know that according to Go-Globe, “47% of websites have a clear call-to-action button that takes users 3 seconds or less to see.”
Use these to direct traffic to your high converting pages and content. Remember that you are making it visible but don’t let it be a barricade in front of the prospects.
Tactic #3 Develop a Creative Website and Landing Page
Your best bet to generate qualified leads is through your website. Because if someone has visited your website, the chances of them being a part your niche audience is pretty high.
Now all that is left is to capture them.
That mean, you have to make sure that your website is creative enough to attract your target audience’s attention as soon as they land on your website.
Tactic #6 Invest in Technology & Avoid Multitasking
As mentioned earlier, it is of utmost importance to be updated with the current technologies as well as have knowledge about future technologies.
If technology is neglected then you would surely be lagging behind than your competitors and hence lose out your leads.
Also, another aspect to look into is the multitasking done by many sales reps.
Many sales and marketing professionals tend to do place random cold-calls or send cold-emails and then note them down as leads or prospects in a documented sheet. And this is a perennial cycle for them, that continues veritably.
But this method can reduce your momentum. So, it is wise to suggest that the sales rep must finish one particular task and only then move on to the next task.
This thus provides your sales reps to completely focus on one task and be good at it as well. Avoiding multitasking may end up providing good leads eventually.
Tactic #7 Content Marketing and Lead Generation
Leveraging content marketing is one of the best lead generation tactics — if not the very best.
It’s simple, content brings in the audience to your website. It then engages your audience, turns them into leads and finally compels them to make the final purchase.
Don’t delegate any further — you already have a lot of catching up to do.
Tactic #11 Leverage Social Proof, Reviews, and Testimonials
If you have read our blog clearly, then you would have realized the number of times we mentioned about feedbacks.
The main reason behind this is the fact that it is indeed an important tactic to make your business reach higher heights. This is also one of the best lead generation tactics as well.
It is actually a part of word of mouth marketing tactics. Here, you display your customer reviews and testimonials on your website or other channels in order to attract more inbound leads.
There is more than one way to include your social proof, reviews or testimonials on your website.
For instance, you can simply feature the brands that trust your services on our website, like this:
Or if you don’t have a medley of ultra-popular companies in your resume, then you can simply share your testimonials on your landing page, like this:
Companies today are also sharing case studies to prove their credibility in the market.
These case studies often include how they helped their client, what problems they solved and the profits they garnered. Such case studies are actually witnessing a great response from leads.
Before you move on to the next point, let’s discuss a bit about feedback as well. To get reviews and testimonials, it is highly imperative that you constantly seek feedback from your clients.
And don’t only seek the feedback, act on it as well.
Apart from feedback, another step is to answer all possible questions on all possible websites regarding your product or service. This portrays an image of trust towards your company because you would seem to be interested and taking your work extremely seriously.
Tactic #12 Advisers, Support, and Referrals
Advisors: A specialist, not necessarily a banker(i.e, investment banking). He could be expensive but prior information is better than facing loss in the future.
Support: Any kind of business will surely face problems, and at that situation, you would require support like a backbone in order to overcome the loss. They tend to give hope.
Referrals: Referrals or recommendations are considered as a very useful step for many companies, as mentioned in previous articles. They are basically your existing customer, who would not only give you feedback but would also recommend or refer you to their circle of family and friends if your product is nice.
Referrals are in fact a form of saying that Money never sleeps. So, it is a good method to earn money and make a profit in an easy and honest way.
Tactic #13 Avoid Comparison, Implement Benefit
Even as small kids, we never liked our parents or teachers or anyone to compare us with others. So, why would you expect human nature to change now?
Hence, it is wise to just avoid comparisons because when you try to sell your product or service to your prospects by mentioning details about how your product is better than the competitors, the prospects tend to have a bad impression on you.
If I may say it bluntly, you don’t want to come across as a whiny complainer.
Thus, it’s better to avoid this disastrous lead generation tactic. And why do you need to do so when we have mentioned such wonderful lead generation tactics?
It is best to have a unique method highlighting the creativity, processing, economic, features, etc. of your product. Not only will you generate more leads, but you would also become trustworthy in your customers’ eyes.
So, sell your product’s benefit rather than your product’s comparison to achieve true success.
Summing it all up…
So, this is it!
Use these simple and tested lead generation tactics to skyrocket your lead generation process. These tactics are designed to help you generate highly-qualified leads so that you don’t end up burning your money. Thus by using these useful tactics you can not only get more leads but also save yourself from losing out your money.
We have covered a massive amount of information regarding lead generation tactics in this guide — it is now up to you how you use it.
Which lead generation tactics do you think are most productive? Are you going to use one of these lead generation tactics?
Deepti is a senior content writer with AeroLeads. She spends a lot of time brainstorming ideas and writing marketing and sales content. She also has a knack for writing and reading about politics and prevalent social issues and regularly pens letters to the Editor of The Hindu newspaper. When she is not working, you’ll find her socializing with friends or binge-watching Netflix. (And devouring sushi).