12 Successful B2B Lead Generation Strategies

Lead generation is very vital for any company. B2B lead generation campaigning decides fate in the B2B sector. Since we have been dealing in the B2B sector from the last couple of years, our experience can surely help you in a Lead generation. Our experience comes after selling our own software tools and other Lead Generation Services. We have concluded all the results after doing a huge survey and continuous efforts in campaigning!

They take up your resources and you need to ensure that you are not carried away. If you are concentrating all your resources on generating leads and not converting them, it is of no use. Your website is the best way to convert your generated leads. It is the mouthpiece of your product/services that will attract the customers. We have seen lead generation shoot up if the website is properly built and has no glitches.

The sole reason for their visit on your website is that they are interested in you. So, this is the high time to grab the attention of your customers and finalize your deal!

These are the best tips that we give you to generate B2B leads from your website:

1. Blogs:

blogs b2b lead generation

The best way to getting the conversation started on your website is by way of blogs. Keeping the audience busy and attracted to your product is difficult but not impossible. There are many modern methods of grabbing the customer’s attention, one of which is blogs. It’s one of the best ways to pitch your product, sharing the intricacies and answering the doubts of your prospects. This will rank your website higher too! With the help of testimonials, pictures, videos and FAQs, B2B lead generation becomes easy. Including extra features such as demo sign up and subscription to a newsletter develops the belief in your prospects. Keep on updating your blog with new content! 

2. Demos or Free trials To Get Leads:

conversion b2b lead generation

No matter how great your product is, customers will take some time to make up their mind. So, offer them a free trial and contact them regularly. This will multiply lead generation which we observed too! This will boost up the trust of the leads in your brand. Thus, the brand value increases too! Provide some free software and PDFs that can lure them to buy your services. These incentives will surely help you in the B2B lead generation.


3. Search Engine Optimization (SEO):

search engine of b2b lead generation

Secondly, SEO (Search Engine Optimization) has come out to be the best strategy to land people on your website. Keep on optimizing your whole website!

If you do not spend resources on SEO proof your website then search engines cannot rank your website or categorize your website for relevant keywords to your business. You do require both, on a page and off-page SEO. Rather than following the herd, make your own unique strategy that suits you! Don’t try to copy the SEO methodology from others as it will kill your product’s creativity. More visitors on your website means more traffic. SEO increases the traffic exponentially which help in B2B lead generation.

4. Whitepapers, Case Studies, Reports & More:

white papers

In addition to free trials and demos, you can also provide free whitepapers, case studies and reports for download. This will be of great value to your site visitors. This also increases your website traffic.

White papers, case studies, and reports provide information with valuable information to users. They are very resourceful and you can leverage this for your B2B lead generation. Provide descriptive URLs to your whitepapers, case studies, and reports. A descriptive URL helps people understand what they are getting and increases downloads too (and it helps with a search to boot). To increase B2B lead generation from these offerings, give each one its own landing page. On the page, you can describe more about the offering and thereby sell your content.

5. Customer Testimonials:

CUSTOMER testimonial

Customer feedback holds utmost value especially when it is shared in the form of any video. A new strategy is followed nowadays that testimonial videos are shared on the websites and blogs to woo the customers. It gives a feeling of reality and trust to the prospects. A person who has visited your website for the first time doesn’t know anything about your company. Thus, it is the best way to deliver a detailed analysis of your product to the customer. This new method is followed worldwide and has helped in multiplying the B2B lead generation to a large extent.

 6. FAQs For B2B lead generation

FAQ b2b lead generation

Even after providing every detailed information about your product, customers will surely have some doubts. So, it’s better that you already answer the Frequently Asked Questions and post them on your website or blog. Questions like, “Is this product or service valuable to me?” “Tell us about your partner companies and collaborations?” etc. Many websites use Google Form/Survey Forms/ Chatbots to answer the queries. Companies have a bunch of teams who answer just the questions. Through this, you can get their email address and contact details too!

While selling your product, it becomes your sole responsibility to satisfy your customers. Not even an iota of doubt should be left in their mind. All such practices improve brand value and trust. It enhances the B2B lead generation.

7. Multiple Product/Service Pages:

multiple service pages

It’s a common mistake to give all the details of all the products on one web page. The modern strategy should be to dedicate one single web page to every product/service. This gives a pinch of a special touch to your product. Make a separate section to allow people to review your product. This will encourage improvement and rectify your mistakes if any. You should always be open to suggestions.

The mistake a lot of us commit is thinking that the buyer knows what you do. Buyers are not aware until you provide them with insights.

8. Customer Reviews:

customer ratings

Companies pay people to review their product because, without any review, the product looks fake. So, to have a genuine opinion, you must take reviews from the users. This will create a strong bond with the customer. This will boost up the ranking of the page and help in B2B lead generation.

9. Inbound Links:


Majority of people open up the links on the first page of Search Engine as they are easy to find. Thus, it is important to note that your website must be easily accessible. Higher the traffic, more- easy to access the website, more the lead generation. Create a lot of links that tale the visitors to your website. This will boost up the ranking too!

An inbound link is a hyperlink from another website to your website. This also increases the link juice. For every post or article that you publish, post the link to your website as well social media page link. For every Social Media post, you must put the link to the website. Apart from this, all the newsletters and emails must also contain the website link. Blogs are an awesome way to direct your customers to the main website. All this will help you in generating multiple inbound links.


10. Contact Page:

contact us forms

This is a no-brainer. But, I have personally come across websites that have unintentionally made it difficult to find their contact page. The very idea of having a contact page is to establish communication. Do not make it difficult for users to find your contact details and contact you.

Don’t make your users or customers hunt or fill forms through web pages to find your contact details. The best strategy would be to put your email ID and your phone number on top of every page of your website. Have your contact details in text format. You do not need any fancy themes or images. A simple text format will do the job most effectively. Do make sure that your contact details are not an image. When a phone number is text-based, people can call you using a smartphone simply by tapping the number. Also, do double check your contact details to avoid any mistakes.


11. Offers and Promotions:

offers b2b lead generation

You never know the intention behind a person visiting your website. It may be just surfing and gathering information, for clarity Or for buying the product. So, rather than accessing their state of mind, it’s better to offer them something special to convince them in any way.

Lure them through exclusive offers and discounts. This will grab more audience to your website. You can provide your site visitors with e-books, demos, e-newsletters, free webinars, offer codes etc depending on your product or service. Your product/service will do the rest of the branding for you. If your customers are totally satisfied, they will refer it to others and the chain will go on!


12. Opt-In Forms:

b2b lead generation- opt-in forms

In the end, one of the best methods to capture the information of lead is to let them fill up the opt-in form. The option to fill the form should be available right after downloading any software, newsletter, visiting any web page, submitting any query or a review.

Always keep your forms short. Do not add lengthy explanations or descriptions to your forms. Provide space for name, email, and phone number. This will suffice for most companies. The form should be easily visible, accessible on all devices with no unnecessary pop-ups.


These are some of our learning and observations with regards B2B lead generation on your website. We advise you to link all your marketing campaigns back to your site. No marketing content should stand in isolation. Also, do follow up on your leads. If your leads are just piling up in your database, then these tips will not help you.

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About Vedh Jagadish

Digital Marketer keen on helping companies and brands establish & grow through social media. Helps empower startups and entrepreneurs through effective inbound marketing, email marketing and social media strategies.

6 Thoughts on “12 Successful B2B Lead Generation Strategies

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  5. Babita on June 3, 2019 at 6:53 am said:

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