A few days back, AeroLeads crossed 250 users mark. For a B2B product which was in beta stage until last week, this is a pretty good achievement as we have not spent any money on sales or marketing. We actually don’t even have anyone in sales and marketing, we are just a few developers. Still, we did spend time promoting the beta product and got people on board. Here are 4 things which we did to reach 250+ users in first 50 days of our product development.
Our Prospect and Lead Generation Linkedin Group has 190+ users. Though not a big number but about 1/3rd of them are certainly signed up for AeroLeads when I had asked them to give me feedback on AeroLeads. I personally contacted a lot of users who were my contacts or in the network to use AeroLeads and give me feedback.
2. Marketing Forums
I have spent about 15-20 hours last month hanging out at various marketing forums and have contacted people who were looking for help on prospect and lead generation. I also posted about AeroLeads and ask for feedback and feature request. Initially, we had no user registration so missed out a lot of signups but later we felt we really need user registration as it will be impossible to follow back. I also hang out at inbound.org and growth hackers and have posted about AeroLeads though I don’t think I have got too many sign-ups from there.
I often hang out at Reddit marketing, startup and entrepreneurship subreddits and have talked about our product there. Though the threads I created didn’t get much traction, I still feel it helped us to get some visibility and users.
4. We do rank in Google at #2 for “Prospect Generation Software”
This is not a competitive phrase so we got ranked by chance without realizing it. We do get some search engine traffic which helps to get signups.