In the past, if one wanted to generate leads for their recruitment business, all they had to do was to pick up their phone and pitch your offer via cold calling.
But as the times changed, this method of lead generation has now become archaic. Not only is cold calling too nerve-wracking but it is also not as effective as other methods that you can use to generate leads for your recruitment business.
Mind you, I am not saying that cold calling is completely obscure today — it can still be used to generate leads. However, some other ways like Social Media marketing, email marketing, and Paid Advertising are much more effective if you want to generate leads for your recruitment business.
Generate Leads For Your Recruitment Business:
1. Paid Advertising
Paid Advertising is obviously very tempting.
Unlike other forms of marketing, with Paid Advertising, you don’t have to continually engage your audience.
Paid Advertising is also done at various platforms such as on Google, Facebook, LinkedIn, and more.
Appropriate Google Ads are displayed according to the matching search keywords that you enter in the search engine. For instance, if you type in “Recruiter in Texas,” you will come across Google Ads for recruiters in the Texas area at the top.
Look at the search results:
Google Ads is a quick and easy way to get leads. And the best part is that the leads that you get via Google Advertising are qualified as well since people are searching for specific keywords and receive these ads accordingly.
However, Google Advertising is not as simple as it seems.
For starters, you would have to spend around $10 to $15 for each click that you get on your Ad. Other than that, you have to do appropriate keyword research to get discovered by your targeted leads. Other than that, you have to have a set of optimized landing pages.
There is another problem with Google Advertising. Sometimes people tend to overlook Google Ads in favor of organic search results.
To get more clicks and leads, you have to use optimized keywords and headings that will pique your leads’ interest and immediately compel them to open your webpage.
Social Media Advertising
Social Media Advertising is also an effective form of advertising and is getting more and more popular these days and rightly so.
With social media ads, you can directly target your audience through their homepage and feed. They don’t have to specifically search for keywords. You just have to build your social media advertising campaign in such a way that your ads get displayed by all your target audience.
However, much like Google Advertising, social media advertising is not without its challenges. Sometimes, people get irritated to see ads on their social media feed and immediately skim down the page without paying any attention to your ad. Also, since you are roughly targeting a set of the audience here, based on certain demographics, it gets difficult sometimes to generate targeted leads.
2. Figure Out How You Can Help Your Leads
Before you target your leads your pitch your product to your prospects, you should be prepared with some answers.
First and foremost, you need to figure out what you can help your leads with. You run a recruitment agency, but why are you contacting a certain lead? What job are you going to help them fill?
So many sales professionals at recruiter business simply find contact information of someone from the companies’ customer service and start cold calling or cold emailing.
But the question is — why are you contacting them?
Spend your time researching your leads and arm yourself with important information about the company. Identify how you are going to help them out and then talk to your leads about the possible solutions and the things you can do to make their recruiting process as smooth as possible.
3. Join Famous Recruitment Agency Networks
When you barely get started with your recruitment agency, you would have to compete with some of the most established firms in the industry.
As a new recruitment business, you are unlikely to ever have as many contacts as the firms that have been established for years.
In this case, it is important for you to first start building connections. One way to alleviate this problem is by joining popular recruitment business networks.
Such networks give you access to clients from all across the world and have many other additional benefits like free access to networking events, discount coupons to join major job boards, and much more.
You can also join social media groups in your vertical to engage your leads and get your name out there.
4. Email Marketing
Email marketing can prove to be a goldmine for your recruitment business. In fact, it is the only free lead generation tactic that offers a high return on investment (ROI).
This doesn’t even begin to cover all the benefits that email marketing offers when it comes to lead generation.
That said, you need some tips and tricks up your sleeves to harness the real power of email marketing.
You have to make sure that your email marketing campaigns are engaging enough to grab eyeballs.
Here are some important email marketing tips that you need to follow through:
Make sure your email copy is crisp, clean and has enough whitespace
Write persuasive and eye-catching subject lines
Offer valuable tips in your email newsletter
In your sales pitch emails, talk about what you can do to possibly help your leads
Make sure your email copy is mobile friendly
5. Use Linkedin Recruiter Premium Tool
With LinkedIn Recruiter, you have access to anyone you want.
First, identify your audience and then get in touch with them on a fly using personalized InMail.
You can also use one-to-many InMail message templates and engage your audience based on LinkedIn’s smart algorithm that helps you identify who’s more likely to engage with you. You can send up to 150 InMails per month to engage your leads and top talents.
It also has amazing robust tools to help you get important insights on your leads and prospective employees.
Include Interactive Content
Generating leads is no joke. We understand. However, it can be fun. And Interactive content might be your way to go. Simply put, interactive content is content that engages the user. It provides real value to the customers and collects contact information in return. The customers, of course, are willing to give out relevant information because they are getting something in return. Consequently, you can use this information to create a detailed buyer persona and segment them likewise. Let us explain that with an example.
Interactive content generates 2x more conversions than passive content. You can use interactive content to drive higher engagement from your prospects and convert them into qualified leads. For instance, you can embed an interactive experience like this on your website or landing page. Interactive quizzes have a tendency to go viral so this will increase social share chances. Furthermore, experiences like these can be used as Facebook and Instagram ads as well.
These tips will help you to generate leads for a recruitment business with substantial ease.
But as easy as the process sounds, each and every strategy requires a lot of hard work and in-depth know-how of the subject.
Besides everything, you should focus more of your energy and resources in retaining your existing leads.
It’s a harsh reality that if you don’t treat your existing clients well, then they are simply going to move on to greener pastures.
When you run a recruitment business or any other business for that matter, you walk a fine line between catering to your existing costumers properly and finding new leads.
But in the end, remember that your goal is to fulfill the goals of your customers. If their goals are met, they will not only continue to do business with you themselves but also refer your services to other people in their vertical.
Deepti is a senior content writer with AeroLeads. She spends a lot of time brainstorming ideas and writing marketing and sales content. She also has a knack for writing and reading about politics and prevalent social issues and regularly pens letters to the Editor of The Hindu newspaper. When she is not working, you’ll find her socializing with friends or binge-watching Netflix. (And devouring sushi).