After all, it isn’t every day that one launches their own marketing event.
But, hold on: sorry to put a damper on your excitement, but how do you plan to engage your leads before your marketing event?
If you think that sending out invites for your upcoming marketing conference is enough, then you have a different thing coming. Because let’s face it: yours is not the only marketing event taking place.
Your prospects’ inbox is likely to be already inundated with multiple such invites.
Now, you have to do something different to get noticed.
Fret not! We have put together some useful points that will help you engage your leads and potential attendees before your marketing event. Given that you implement them seriously, these tricks can help you drive meaningful conversations, and increase your attendance tremendously.
5 Ways to Engage your Leads before your Marketing Event
1. Promote your marketing event on your blog
You are launching a marketing event. Good for you!
But the question is — are you writing about it?
Letting your event exist in a vacuum is not a great idea. You have to make sure that everyone is talking about it — even Grandma Betty.
The easiest yet one of the most effective ways to do it by blogging about it extensively. Your blogs are going to help you get the word around about your event plan.
And not just your blog posts. For instance, you are hosting your weekly webinar. It’s imperative that you touch the topic of the event at least once.
Let’s see it this way: you control your blog, then why waste even a single opportunity to promote your event? And the best part about this is that you are dealing with your target audience, so your efforts are not going in vain.
Deepti is a senior content writer with AeroLeads. She spends a lot of time brainstorming ideas and writing marketing and sales content. She also has a knack for writing and reading about politics and prevalent social issues and regularly pens letters to the Editor of The Hindu newspaper. When she is not working, you’ll find her socializing with friends or binge-watching Netflix. (And devouring sushi).