When Mark Zuckerberg thought of creating Facebook, he certainly didn’t think of it as a business platform. And maybe you have noticed, that we are getting it covered just after Linkedin, Twitter and SlideShare – social networks, that are more appealing to business, than to the consumer.
In 2015 Facebook is trying once again to reach to the people and to make things for companies even harder. So here are some important steps, that you need to follow in order to succeed in your goal.
1. Use paid promotion with Facebook Ads
This is the key to finding potential prospects and leads for your business. Paying for ads removes many of the barriers that Facebook has put on business like the limited reach, targeting and data analyses.
Without defining a budget on paid advertising, this social network would be almost useless for your company and then you should rely only on pure luck, instead of good management and business intelligence. We should say it again – be careful with your targeting.
You could and should use both ads for page likes, as well as website clicks and conversions, that will drive prospects directly to you. Facebook has a very well developed analytic system for the promoted posts and adverts, so you could start at a beginner level, but to use its full potential you should go up to the next level or hire a professional.
Try to engage your audience not only with your page and website activity in general but with specially targeted campaigns. Once a week, a month or longer – depends on what are you trying to achieve.
2. Be consistent with your posting
Your Facebook posts reach out to only under 10% of the people, that have liked your page, which for a starting business with fewer likes is like completely useless. At least organically. Everything from there is thanks to how engaging your publications are.
So it is very important to write often and post interesting content with fresh imagery, to catch your fans’ attention. Of course, that doesn’t mean you have to spam. Just do serve your audience and do not spam just for the sake of it.
Nowadays photos, design images, and videos are what catches the attention of users the most. Long statuses are less popular.
3. Follow and engage with other companies in your industry
This is kind of important as it would put you on the map in a very organic way, without using the sponsored methods.
Follow people and companies in your vertical, participate in different discussions and engage in both business and personal way. Doing this, your prospects will find out that they are not only clients to you (which is definitely not bad, you are running a business after all), but friends – the concept behind Facebook.
4. Make use of Facebook groups
Similar to groups on Linkedin, Facebook groups are a very useful place to find prospects. As with other social networks, there are whole communities, based on B2B verticals, where there is much potential for you to find prospects.
Join relevant groups and engage with certain group members and/or create your own, with the help of which to grow your B2B even bigger.