How to Find Emails for Cold Emailing

When it comes to B2B prospecting, cold emailing carries the highest importance.

And, why not?

When used correctly, your cold email outreach campaign can yield more than a 25% open rate which is considered good (if 37% – excellent!).

However, without a list of email addresses, cold emailing doesn’t carry any meaning. Email addresses are the backbone of cold emailing.
And, not just an email list, but a list of verified and authentic email addresses.

So how are you going to get access to the genuine email ids of your prospects?

Here are various solutions.

6 Little-Known Techniques to Find Emails for Cold Emailing

LinkedIn Search

LinkedIn is not only about connecting to the ones you know personally or professionally, but it’s also a route to market yourself to the biggest CEOs and businessmen.

And, LinkedIn does provide you the necessary emails of your target prospects.

Wondering how?

Many of your prospects put their email ids directly on LinkedIn.
To search the email id, head towards the LinkedIn search bar and search for your prospect via name.

Here is the example of a famous digital marketer Neil Patel’s LinkedIn profile.

By clicking on ‘Contact info’, you’ll see all the required details including his official email address, ‘neil@neilpatel.com’.

Using this method, you’ll thus get legitimate email ids of your prospects via LinkedIn.

Offering an Incentive via Lead Magnet

Lead magnets are powerful.

How?

In short, words, if you create a lead magnet, you’ll surely receive this response,

Yes, I want it now, share it with me.

Also known as an opt-in-offer, the lead magnet is useful (especially solving your users’ problems quickly and effectively) you provide to users in exchange for their email addresses. It’s one of the powerful and popular techniques to find emails for email marketing campaigns. Through this technique, many online businesses have generated more than 30,000 leads in 60 days. A lead magnet can be presented through many ideas like:

• Videos
• PDFs
• Free Course
• Templates
• Free Trials
• Spreadsheets
• Analysis reports and so on.

One of the best examples is HubSpot lead magnets. In 2017, HubSpot found its video content as strong lead magnet sources. Video content is more attractive than written PDFs. From then onwards, the website started providing free video courses (HubSpot Academy) on several digital marketing fundamentals including social media, content marketing, Facebook Ads guide, etc. in exchange for users’ emails. Following is their sign-up page for free courses.

Content Upgrade

Content Upgrade shouldn’t be confused with updating website content or blogs. It’s the concept of rewarding your visitors in exchange for their email addresses.

For example, you can create an interesting content PDF on, ‘Top 10 e-Commerce Promotion Ideas to Boost Your Online Sales’ and offer a free download option to your subscribers in exchange for their email addresses.
Since everybody is looking to grow their e-commerce business, they will willingly share their email address to know about your content. Thus, you can collect an email database via a content upgrade.

The Backlinco website uses a similar technique to collect the email address.

Hosting Free Webinars

Hosting free webinars is another powerful technique to find emails online. When you host a webinar, you not only provide valuable information to your users but also keep them connected with your website for a longer time. Besides, you receive genuine email addresses from those who want to take part in your webinar.

The best example is the Search Engine Journal. This website not only provides valuable SEO information but also regularly hosts free webinars on trending digital marketing topics through various industry experts.

Hosting a free webinar is a win-win opportunity for you. You can easily find emails for email marketing campaigns in exchange for valuable information for your users. The more frequently you host webinars and share knowledge with your audience, the more traffic will you get and ultimately a genuine list of email addresses.

WebinarJam is the best tool that helps you host your webinar. It has interesting marketing features with the power of Google Hangouts. By hosting a free webinar, you can collect emails for email marketing and increase your email list.

Join Niche Groups on Social Media to Share Compelling Content

It’s a well-known fact that social media is a powerful tool for business promotion. Now, you can use them to collect emails too. However, social media platforms like LinkedIn, Facebook, Twitter, etc. yield expected results only in certain situations because as compared to other channels like online communities, organic search, or guest posts, the opportunity to collect emails from social media is relatively less.

Social media works wonders when:

Connecting those people who you will seldom find through other channels
Asking questions for a targeted and diverse audience

Taking part in interesting conversations thereby creating chances of lead connections.

However, social media won’t work for you if you keep on randomly sharing tons of links without any specific reason that doesn’t arouse any curiosity among the audience. Hence, according to the active campaign blog, if you want opt-ins from social media, you need to have conversations that people want to be part of.

So how can you do it?

Join social groups related to your niche. For example, if your website provides health and fitness tips, join health groups on Facebook and LinkedIn.

Occasionally share your content in those groups.

Start a conversation on a trending niche topic or pose a question.
For example, suppose you have created an awesome e-book on ‘How to Double Your Website Traffic in 3 months’, you can introduce that on the social platform and just tell them the preview in such a way that the readers should feel curious to read the whole e-book. Paste a link to an opt-in form or wait for the reader’s comments where they provide their emails.

You’ll thus receive a list of authentic email ids.

Email Finder Tools

With the above strategies, you can find emails online. However, if you’re a busy B2B marketer with time and energy at priority, the above methods aren’t recommended. Email finder tools are the best option that offers a list of verified email addresses in a matter of minutes.

Aeroleads

With AeroLeads email finder, you can find business emails and phone numbers from professional platforms like LinkedIn and Xing. By simply uploading the name or company of your prospects, youwill receive as many as 15 data points including full name, job title, location, personal or business emails, business contact numbers, etc.

AeroLeads software comes with a free Chrome plugin. It integrates with third-party applications like Salesforce, HubSpot, Zoho CRM, FreshSales, Zapier, Pipedrive, etc. Additionally, you can also verify your email lists via AeroLeads email verifier.

You can start your free trial with 10 credits to see how you can find Prospects. You can use as many free accounts but they have limitations on usage, results, and don’t offer features like exporting data to other services like MailChimp, Salesforce, and HubSpot which is possible in paid versions.
The Aeroleads paid plans start from $49 per month with 700 Credits to $499 per month with 10,000 Credits. If you are an enterprise, you can email them your requirements and get your quote.

Voila Norbert

Voila Norbert is one of the best email finder and verifier tools that’ll help you find emails for cold emailing in a matter of minutes. Their massive database of B2B email addresses checks all the requests and provides you a list of verified email addresses.

All you have to do is head towards their search bar and enter your prospect’s name or company name and hit search. Your results are ready!
Voila Norbert claims up to 98% success rate and they don’t charge for duplicates. Their offer 50 leads for free. The pricing starts from $49/month for 1,000 leads to $499/month for 50,000 leads.

AnyMail Finder

AnyMail Finder is used by millions of professionals to get verified emails for cold emailing. It’s one of the accurate and efficient email finders and the software finds emails by searching billions of web pages by performing direct server validation.

AnyMail Finder claims 97% accuracy in the results. You can easily look up by name, job title, domain, etc. Their free trial offers 90 verified emails. The pricing range starts from $49/month for 1,000 verified emails.

GetProspect

GetProspect is one of the popular email finder tools that find authentic email addresses in a bulk and one at a time. It searches contacts by name and by domain on LinkedIn or any company website.

No matter you’re a B2B marketer or recruiter, with GetProspect’s advanced API or human-readable filters help you gather the right information before proceeding for a deal or searching for the right job candidates.

All you have to do is upload the name of prospects or companies to GetProspect and get the list of verified business email addresses in no time.
GetProspect’s free trial offers 100 discovered emails/month. Their pricing ranges from $49/month (1000 discovered emails) to $399/month (50,000 discovered emails).

Prospect.io

With prospect.io, you can boost your outbound sales team productivity via their multichannel sales automation platform.

Prospect.io helps build high-quality lists along with combining personal emails, social touches, and follow-up calls into a multichannel campaign to connect with your customers easily. Nearly 1,300+ B2B companies around the world use Prospect.io to achieve their lead generation goals.

Their pricing plan starts from $89 per month (250 email finder credits) to $149/month (1,000 email finder credits).

Over to You

You’ve now learned how to find emails for cold emailing using some tools and tricks. And, trust me, if you use these techniques and tools properly, you’ll be amazed at the results you’ll be receiving. The above tools are tried and tested. It’s recommended to choose these tools based on your company requirements and budget.

What techniques do you use for cold email outreach? We’d love to hear about your experiences.