Why advertise on LinkedIn?

LinkedIn is a professional networking site where you can find others in your industry or other industries that could help your business grow. It’s a platform to find the connections you never knew existed. Though LinkedIn has been primarily used as a social media site, it has become much more than just another Facebook-clone. LinkedIn has become a must for all businesses. The amount of time you can spend on it, the way so many companies promote their products and services there, the number of users in your target market. It’s all important. Many companies pay for LinkedIn to be advertised on their profiles and every business needs to do it, no matter how simple or insignificant their business is.

Other benefits of advertising on LinkedIn include generating buzz about your company; growing partnerships with people you might never meet in person. Getting referrals from others in your industry who already have a good reputation; and building a network of contacts you can use when pitching a deal or finding new customers. So if you don’t advertise regularly, you and your business are missing out.

Can you advertise on LinkedIn?

LinkedIn has a powerful platform for connecting with professionals around the world. To get your name out there, and to reach an audience of potential customers, you need to advertise on LinkedIn. Especially with the changes in online advertising, it would be worth spending some time focusing on this social media site. Here is how you can advertise your business or service on LinkedIn in three easy steps!

1) Create a LinkedIn ad.
2) Use the correct targeting settings for your campaign.
3) Measure the effectiveness of your campaign.

Remember that you will not be able to measure success unless you test different images and ads on different platforms.

Different options to advertise on Linkedin

LinkedIn has a variety of different advertising options, each with their own benefits and drawbacks. You can choose between the standard sponsored content or sponsored InMail ads on LinkedIn, but most marketers will choose to run advertisements on the newsfeed of LinkedIn. This is because it has high engagement rates and highly targeted users who are more likely to click on ads. When deciding which ad format to run, keep these tips in mind:

Sometimes, it is better to use LinkedIn ads for branding instead of lead generation or sales. This is because the ads are less intrusive than other platforms and the resulting leads are generally more qualified.

How to use InMail services on Linkedin?

You will want to use sponsored InMail on LinkedIn database if you want to create a more personal relationship with potential customers. Sending an InMail ad allows you to reach out to potential customers individually. Which can be very effective when used correctly. This format is significantly more expensive than the standard text ad. But it can lead to higher click-through rates and better results overall.

To attract customers on LinkedIn, create an eye-catching image for your advertisement. Use bright colors and images that speak to your audience’s demographic in order to draw their attention. If you want to use more than one image in your ad, you can upload the images at once. If you only want one image to be used, use the upload option to replace an existing thumbnail with an image of your choosing.

It is also important to find out what type of LinkedIn ad will work. You can choose between a standard text ad or a full-screen video ad on LinkedIn. The most common design for text ads is a right-aligned “big box” image. You will want to make sure that your image aligns properly with the text in order to get high CTR rates on LinkedIn ads.

How do LinkedIn ads work?

LinkedIn ads are one way to make your company stand out from the competition. But, how do they work? Where do you set your budget? What do you know about targeting?

The answers to these questions and more are outlined in this post.

LinkedIn ads are a website advertising opportunity that allows users to pay for advertisement exposure through LinkedIn. A typical ad is made up of a headline followed by text, an image, and a link back to the company’s website.

Here’s how a typical Linkedin Ad works:

1. An advertiser chooses keywords to target and a budget to spend on the ad.
2. LinkedIn submits the ad for review.
3. LinkedIn places the ad in the Display Network or in targeted job or industry pages for a set period of time.
4. The advertiser pays for these ads as they appear to members of the LinkedIn community based on keyword, job title or interest targeting.”
5. LinkedIn distributes performance reports which can be used to refine future ads and evaluate return on investment (ROI) over time from each campaign.
6. LinkedIn advertisers also have the option to exclude members of its network from viewing their ads.

Some of the benefits of using LinkedIn ads include:

1. Linkedin ads are a great way to reach prospects and customers who are actively looking for your services or products. It’s easier to convert these prospects into paying clients since they’ve already expressed an interest. In your company or product by their presence on LinkedIn.
2. You can use the targeting feature to focus your marketing efforts on specific groups, such as those in a particular industry, job title or city location. The more specific you can be with your targeting criteria, the higher quality lead will be attracted to it (more on this later).
3. Your ad will appear in front of people who are already engaged on LinkedIn, meaning that they’re more likely to click your ad and visit your website.
4. You can optimize the performance of each campaign over time by setting up conversion tracking. It also allows you to evaluate historical data to develop better ads, improve targeting and expand or decrease your budget.

How much does it cost to advertise on LinkedIn? – LinkedIn Ads

LinkedIn is a social networking site specifically designed for professionals. This post will touch on the cost of advertising on LinkedIn and how it varies depending on what your goals are.

We’ve done extensive research and found out that there are a number of factors to take into account when calculating the cost of advertising, including: Page views, Impressions, Reach.

Let us take out the chart on Linkedin Ads cost:

Let me just get straight to the point, this is an estimation only. LinkedIn has a feature called cost per click that states how much your costs will be once you have spent x amount of money on ads, but I’m not including it in this article because it varies too much between adverts.

If you want to advertise, go ahead and use LinkedIn’s cost per click of $0.20 per click. But read my articles if you are serious about advertising on LinkedIn and want a more accurate calculation to use in the future.

On top of the per-click price, there are other different ad rates depending on how big your business is on Linkedin, what area you are working in (i.e. IT or recruitment), and how many people you want to see your advertisement (i.e. LinkedIn’s reach). You can take a look at this table for the two different ad sizes:

So, in the case above, we would pay $7.75 for 200,000 impressions compared with only $2.50 for 100,000 impressions on our ad. The price difference is huge; it’s not worth paying a lot more to get a bigger reach on LinkedIn because you will probably not benefit from it.

How to run a successful ad campaign on LinkedIn?

To run a proper Linkedin campaign, here are some of the most important steps to do it:

1. Take out the demographic of the audience

Take an idea on the proper demographic of the audience on Linkedin. To run ads, understanding the demographic is a crucial part of it. It is always difficult to make a proper advertisement for the wrong age group. Remember, your target audience is not only limited on the age group but also specific on gender, location, and profession.

2. Keep up with regularity

It is crucial to maintain a proper time schedule while running ads on Linkedin. Any advertisement done without a proper schedule is found incomplete and failed to be seen by the right audience. It may also lead you in spending more sum of money because you’ll keep running it without being satisfied in terms of results.

3. Know the proper size of your ad

It is also crucial to know the right size of your ads. Smaller advertisements get viewed by more audiences which may lead you to a bigger chance of having more views. However, smaller ads also lead you to a lesser budget because it is considered an easy target for the potential viewer. It will be good if you choose the right size for your ad that fits in a middle portion of the budget and number of views.

4: Choose proper text content

It can be said that this is one of the most important things to consider when doing an advertisement on any social media site (including Linkedin. It may be one of the most difficult tasks to do because you cannot make a conclusion on its effect just by watching it on a web browser. Therefore, if you’re thinking of reviewing any text content for your Linkedin ad, read the original copy and analyze on every word except the main ones.

5: Keep up with the platform

You need to choose a proper platform for your ad, especially on Linkedin. Any platform may have its pros and cons but considering a good platform is an important factor when trying to make profits out of advertisement. It will be better if you choose the right platform such as Facebook that allows you to post multiple ads and has a huge audience but their viewability percentage is not high (eg. 30%).

6: Understand Linkedin ad features

There are many features in Linkedin ads. These features may take your focus but you should always consider them while posting an ad on Linkedin. For example, they may include the option to add a counter or use the map to show your location, short description of your business along with full details of your products and services, how many people have already viewed this ad and which is the best time to post it etc.

7: Choose the right creative

There are many creative options while doing an advertisement on any social media platform (including Linkedin) such as text, image or video with voiceover options. These creative options may vary in cost and may help you make more profits.

8: Understand analytical measures for Linkedin

Analytical measurements are something that you need to take care of while doing an ad campaign on any social media platform (including Linkedin). These measures answer to the question that how many times was your ad viewed, how many people clicked it, how many times they shared it, who was your audience etc.

9: Be creative with the landing page

Linkedin is a mobile-first platform. Therefore, you need to be creative with the landing page of your campaign (based on demographics) even though it is directly linked to the home page. For example, you may use a landing page with a video to increase your target audience.

10: Choose the right advertising strategy on Linkedin

There are many ways to advertise on Linkedin with different ads strategies such as retargeting, mobile app marketing, blog marketing etc. After choosing the right campaign strategy and setting up all the parameters of the campaign, you need to plan the schedule of the advertisement so that it becomes more effective and affordable.

11: Take advantage of more Linkedin features

Linkedin has created new leads for yourself in every way possible such as through advertisements, e-mails or telemarketing, etc. Using these features effectively is one of the most important aspects while running any successful advertising campaign on Linkedin.

12: Connect with your prospect

Linkedin also offers a very common alternative contact method called ‘connect’. You can connect to your prospect by sending them an e-mail but it is also very effective to use a LinkedIn ad. In case you are using the connect feature for the first time, it is better if you ask for their e-mail address which will help you to send them an ad easily.

13. Exclusive content for your LinkedIn ad

Your exclusive content must also be used effectively when you are going to make an advertisement on Linkedin. For example, you need to include a very good picture with your ad unit on the left corner of it while using text as your main method of advertisement.

14: Choose a proper audience

Take an idea on choosing an audience for the ad. Be specific on age group, gender, location, and profession when deciding who will your audience be. You can find all of this in-depth information with some basic personal information about their profile page or simply make research by looking at their activity (eg. recent job title update or photo uploads etc.

Conclusion

All in all, to create a profitable ad campaign on Linkedin, you should learn as much as you can about your potential customer. You must gather and analyze your prospects’ information about their privilege, job titles, locations, etc. If you are not targeting your prospects with the same interest or characteristics, then it will be a waste of money. It is also important to gain an idea of the right audience for the ad campaign so that it becomes more successful and profitable. After considering all these factors in an ad campaign on Linkedin, you can be able to get a high ROI and greater conversion rates.

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