PeopleHR is a major UK based SaaS software company who sells HR software to Small Business, Startups and Big Fortune 500 companies. To acquire customers, they have hybrid strategy of Inbound and Outbound marketing processes and are using AeroLeads as part of their sales funnel.
How PeopleHR is using AeroLeads
PeopleHR has a sales team of 5 people and their target potential customers are HR companies, Startups, decision makers of HR departments of major organizations. This is how their sales process works involving AeroLeads –
1. Their sales team search for prospects through linkedIn or Google search, 2. They select the relevant prospects and add them into predefined lists (say Startups, UK HR Companies) 3. If AeroLeads is not able to find the email id, they uses the “quick search feature” to see the pattern of emails for that company and can select from the suggested email patterns. 4. If needed, they change the names of person or move them to different lists. They also do cleaning/removal of lists created based on their quality criteria. 5. Once they build their prospect list, they either export it into csv or transfer it to their crm.
What does PeopleHR Founder has to say about AeroLeads
Sat Sindhar, Founder of PeopleHR told me during our video call about few feature which really makes AeroLeads standout from similar prospect generation software like
1. Finding prospects from Google search. 2. Customer being able to edit emails (if he knows the correct email id). 3. Suggestions made by AeroLeads and the quick search feature for patterns. 4. AeroLeads shows you company email id which is often useful.
These features make the tool more effective by removing excessive guessing work and reducing bounce rates.