How to Find Emails for Cold Emailing in 2023

When it comes to B2B prospecting, cold emailing carries the highest importance.

Cold emailing is a powerful way to reach out to potential customers and expand your business.

According to a report, Email has been proven to be one of the most cost-effective marketing channels, with an average return on investment of $36 for every dollar spent, surpassing other channels.

However, one of the biggest challenges of cold emailing is finding the right email addresses.

Fortunately, with the right tools, you can easily find emails for cold emailing and increase your chances of success.

6 Little-known Techniques to Find Emails for Cold Emailing

Here are the top six techniques and strategies to find emails for cold emailing someone:

LinkedIn Search

LinkedIn is not only about connecting to the ones you know personally or professionally, but it’s also a route to market yourself to the biggest CEOs and businessmen.

And, LinkedIn does provide you with the necessary emails of your target prospects.
Wondering how?

Many of your prospects put their email ids directly on LinkedIn.

To search the email id, head toward the LinkedIn search bar and search for your prospect via name.

Here is an example of a famous digital marketer Neil Patel’s LinkedIn profile.

By clicking on ‘Contact info’, you’ll see all the required details including his official email address, ‘’.

Using this method, you’ll thus get legitimate email ids of your prospects via LinkedIn.

Offering an Incentive via Lead Magnet

Lead magnets are powerful.


In short, words, if you create a lead magnet, you’ll surely receive this response,

Yes, I want it now, share it with me.

Also known as an opt-in offer, the lead magnet is useful (especially in solving your users’ problems quickly and effectively) you provide it to users in exchange for their email addresses. It’s one of the most powerful and popular techniques to find emails for email marketing campaigns. Through this technique, many online businesses have generated more than 30,000 leads in 60 days.

A lead magnet can be presented through many ideas:

  • Videos
  • PDFs
  • Free Course
  • Templates
  • Free Trials
  • Spreadsheets
  • Analysis reports

and so on. One of the best examples is HubSpot lead magnets. In 2017, HubSpot found its video content as strong lead magnet source. Video content is more attractive than written PDFs. From then onwards, the website started providing free video courses (HubSpot Academy) on several digital marketing fundamentals including social media, content marketing, Facebook Ads guide, etc. in exchange for users’ emails. Following is their sign-up page for free courses.

Content Upgrade

Content Upgrades shouldn’t be confused with updating website content or blogs. It’s the concept of rewarding your visitors in exchange for their email addresses.

For example, you can create an interesting content PDF on, ‘Top 10 e-Commerce Promotion Ideas to Boost Your Online Sales’ and offer a free download option to your subscribers in exchange for their email addresses.

Since everybody is looking to grow their e-commerce business, they will willingly share their email address to know about your content. Thus, you can collect an email database via a content upgrade.

The Backlinco website uses a similar technique to collect the email address.

Hosting Free Webinars

Hosting free webinars is another powerful technique to find emails online. When you host a webinar, you not only provide valuable information to your users but also keep them connected with your website for a longer time. Besides, you receive genuine email addresses from those who want to take part in your webinar.

The best example is the Search Engine Journal. This website not only provides valuable SEO information but also regularly hosts free webinars on trending digital marketing topics through various industry experts.

Hosting a free webinar is a win-win opportunity for you. You can easily find emails for email marketing campaigns in exchange for valuable information for your users. The more frequently you host webinars and share knowledge with your audience, the more traffic will you get and ultimately a genuine list of email addresses.

WebinarJam is the best tool that helps you host your webinar. It has interesting marketing features with the power of Google Hangouts. By hosting a free webinar, you can collect emails for email marketing and increase your email list.

Join Niche Groups on Social Media to Share Compelling Content

It’s a well-known fact that social media is a powerful tool for business promotion. Now, you can use them to collect emails too. However, social media platforms like LinkedIn, Facebook, Twitter, etc. yield expected results only in certain situations because as compared to other channels like online communities, organic search, or guest posts, the opportunity to collect emails from social media is relatively less.

Social media works wonders when:

  • Connecting those people who you will seldom find through other channels
  • Asking questions for a targeted and diverse audience
  • Taking part in interesting conversations thereby creating chances of lead connections.

However, social media won’t work for you if you keep on randomly sharing tons of links without any specific reason that doesn’t arouse any curiosity among the audience. Hence, according to the active campaign blog, if you want opt-ins from social media, you need to have conversations that people want to be part of.

So how can you do it?

  • Join social groups related to your niche. For example, if your website provides health and fitness tips, join health groups on Facebook and LinkedIn.
  • Occasionally share your content in those groups.
  • Start a conversation on a trending niche topic or pose a question.

For example, suppose you have created an awesome e-book on ‘How to Double Your Website Traffic in 3 months, you can introduce that on the social platform and just tell them the preview in such a way that the readers should feel curious to read the whole e-book. Paste a link to an opt-in form or wait for the reader’s comments when they provide their emails. You’ll thus receive a list of authentic email ids.

Use Email Finder Tools

With the above strategies, you can find emails online. However, if you’re a busy B2B marketer with time and energy at a priority, the above methods aren’t recommended. Email finder tools are the best option that offers a list of verified email addresses in a matter of minutes.


AeroLeads email finder is a powerful tool that allows you to easily find business emails and phone numbers from professional platforms such as LinkedIn and Xing. By simply providing the name or company of your prospects, you can quickly access up to 15 data points including full name, job title, location, personal or business emails, and business contact numbers. This makes it easier than ever to connect with potential leads and grow your business.

AeroLeads offers a free Email Finder Chrome Extension that seamlessly integrates with popular third-party applications such as Salesforce, HubSpot, Zoho CRM, FreshSales, Zapier, and Pipedrive. Furthermore, you can also use the platform’s email verifier to validate your email lists.

With AeroLeads LinkedIn Email Finder, you can automate your sales prospecting and tap into a massive database of over 850 million LinkedIn users to effortlessly generate leads.

Start your free trial with 10 credits to explore how to find Prospects. While free accounts have limitations on usage and results, they do not offer features such as exporting data to other services like MailChimp, Salesforce, and Hubspot, which are available in paid versions.

Upgrade to the premium plans of AeroLeads Email Finder, starting at $49 per month with 2000 Credits and going up to $499 per month with 30,000 Credits. Custom quotes are also available for enterprise needs.


VoilaNorbert is one of the best email finder and verifier tools that’ll help you find emails for cold emailing in a matter of minutes. Their massive database of B2B email addresses checks all the requests and provides you with a list of verified email addresses.

All you have to do is head towards their search bar and enter your prospect’s name or company name and hit search. Your results are ready!

VoilaNorbert claims up to 98% success rate and they don’t charge for duplicates. Their offer 50 leads for free. The pricing starts from $49/month for 1,000 leads to $499/month for 50,000 leads.

AnyMail Finder

AnyMail Finder is used by millions of professionals to get verified emails for cold emailing. It’s one of the most accurate and efficient email finders and the software finds emails by searching billions of web pages by performing direct server validation.

AnyMail Finder claims 97% accuracy in the results. You can easily look up by name, job title, domain, etc. Their free trial offers 90 verified emails. The pricing range starts from $49/month for 1,000 verified emails.


GetProspect is one of the popular email finder tools that find authentic email addresses in a bulk and one at a time. It searches contacts by name and by domain on LinkedIn or any company website.

No matter you’re a B2B marketer or recruiter, with GetProspect’s advanced API or human-readable filters help you gather the right information before proceeding with a deal or searching for the right job candidates.

All you have to do is upload the name of prospects or companies to GetProspect and get the list of verified business email addresses in no time.

GetProspect’s free trial offers 100 discovered emails per month. Their pricing ranges from $49/month (1000 discovered emails) to $399/month (50,000 discovered emails).

With, you can boost your outbound sales team productivity via their multichannel sales automation platform. helps build high-quality lists along with combining personal emails, social touches, and follow-up calls into a multichannel campaign to connect with your customers easily. Nearly 1,300+ B2B companies around the world use to achieve their lead generation goals.

Their pricing plan starts from $89 per month (250 email finder credits) to $149 per month (1,000 email finder credits).

Why AeroLeads is better?

In summary, we hope that you now have a better understanding of how to find emails for cold emailing using various tools and techniques. By utilizing these resources and methods correctly, you can expect to see impressive results. The tools mentioned above have been tested and proven effective. When selecting a tool, we suggest considering your company’s specific needs and budget.

And, from the above-mentioned points, it is evident that AeroLeads is one such tool that allows you to find business emails and phone numbers from professional platforms like LinkedIn and other websites.

It also offers an Email Verifier to validate your email lists. With AeroLeads, you can save time, increase your reach and improve your cold emailing results.

Give AeroLeads a try and see the difference it can make for your cold emailing campaigns. Sign up for a free trial now!

About Rashmi Chimmalgi

Rashmi Chimmalgi is a professional SEO/B2B SaaS Freelance Writer and helps potential business professionals to fulfill their website Content Writing and Lead Generation needs. Meet her on LinkedIn.

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