7 Essential Email Marketing Hacks for Entrepreneurs

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Email marketing has a median Return on Investment of 122% i.e. it’s 4 times higher than any other marketing approach in 2020.

Email marketing is essential for your business in 2020 and it should be your priority during any marketing campaigns. Nearly 89% of entrepreneur state that email is their primary channel for generating leads.

With Email marketing being one of the popular marketing techniques among various businesses, the results can vary widely. However, some email marketing hacks guarantee to improve the effectiveness of your email marketing efforts.

Today we are going to share some essential email marketing hacks for the entrepreneur that will boost their sales rate.

Let’s get started.

Create a Quality Email List

Building a quality email list is one of the most important email marketing hacks in 2020. If you don’t have a verified and quality email addresses to send emails, all your email marketing efforts are in vain. A quality email list ensures a good response rate. You can collect and make a list of trusted and professional email addresses in the following ways:

Collect Emails with Facebook Ads

Using Facebook Ads, many businesses collect emails and achieve good revenue through their email marketing campaigns. You can collect emails using these tactics:

  • Create an active Facebook company page.
  • Create valuable content (white paper, research article, e-book, etc.) surrounding your customer’s pain points that solve their problems.
  • Create a Facebook Ad that links to a landing page that asks your customers to provide their email addresses.
  • Once you received those emails send them their content thereby connecting them with your products/services.

Use Email Finder Tools

Email finder tools like AeroLeads, Hunter, FindThatLead, etc. are used by many top marketers to find their prospects’ emails. Among all these tools, AeroLeads is one of the top-ranked email finder tools on the internet to collect emails for email marketing. It is popular among many marketers for its ability to find genuine emails from LinkedIn or Xing. AeroLeads assists you on:
how to find email addresses and business contacts from LinkedIn

  • Get 15 data points (full name, job title, location, working company details, business contact numbers, etc.)
  • Export data to Hubspot CRM, Zapier, Zoho CRM, FreshSales, Salesforce, etc.

Custom Email Opt-in Pop-ups

According to Neil Patel, the top-rated digital marketer and co-founder of KISSmetrics and Crazy Egg, implementing popups on his website have increased lead generation conversions by 17%. Email opt-in pop-ups is another best medium to collect emails for email marketing. When you visit any website, the first thing you notice is a pop-up window asking you to provide your email address in exchange for some great tips or e-book. Many websites are using pop-ups to find emails for an email marketing campaign.

Offering an Incentive through Lead Magnet

A lead magnet, aka an opt-in offer, is something useful (especially solving your users’ problems quickly and effectively) you provide to users in exchange for their email addresses. It’s one of the powerful and popular techniques to find emails for an email marketing campaign. Through this technique, many online businesses have generated more than 30,000 leads in 60 days. It is considered as one of the best email marketing hacks. A lead magnet can be presented through many ideas like:

  • Videos
  • PDFs
  • Free Course
  • Templates
  • Free Trials
  • Spreadsheets
  • Analysis reports
  • and so on.

Set up Your Email Marketing Plan

Now you are ready with a verified and quality list of emails, it’s time to plan your email marketing campaign. Preparing your email marketing plan is one of the most ignored email marketing hacks. A successful email marketing campaign is the result of designing strategies and executing them at the right time. Ask yourself the following questions:

  • Who is my target audience?
  • What are their preferences or online behavior on my website?
  • What type of email may interest them?
  • How many emails should I send per day/week/month?
  • What are various tools or email marketing hacks to be used to achieve the desired results?
  • What is the best time to send emails?

Once you find satisfying answers to the above questions, it will be easy for you to implement further explained email marketing hacks.

The Power of Email Subject Lines

When an email lands in our inbox, we quickly glance at the subject line and sender name and swipe in the trash if we don’t find the subject line attractive. The same happens with your prospects too. Crafting an engaging subject line is one of the less-known email marketing hacks among marketers. There are many guidelines available to help you create the best subject lines.

  • Subject lines should be between 60 to 70 characters.
  • Try to use numbers or statistics in subject lines. E.g. 7 Ways to Improve your Pinterest Traffic.
  • Using powerful words that will trigger an emotional response. E.g. “FREE”, “$$$”, “Discount”, etc.
  • Use personalized subject lines.
  • Subject lines with Questions and Exclamations that create a sense of emergency. E.g. 70% off Ultimate Sale is almost gone. Shop Now!

Before crafting your subject line, understand your audience completely. Note down their likes, dislikes, past purchase orders, etc. and create headlines accordingly. You can also insert a ‘Call to Action’ in your subject line as they have improved email open rates for many brands.

Personalize with Your Recipients

Personalizing with your prospects via email is one of the recommended email marketing hacks. It’s powerful and recent studies have stated that personalized promotional emails have twenty-nine percent higher unique open rates and 51% more click rates. You can give a personalized touch to your emails in the following ways:

  • Using the first name of your subscribers in the email content. You get their first names when they submit their email addresses through your website forms.
  • Use their names in subject lines and let them know about some offers.
  • Creating email content based on their past purchasing behavior. Keep it more informative and less promotive.
  • If possible, add visuals based on gender, their interests, online behavior, etc.

Offer a Digital Gift

People love free resources especially if it’s going to help their marketing efforts. Hence, if you have created any templates, e-books, whitepapers, guides, etc. offer them for free. Offering a free digital gift is one of the most popular email marketing hacks implemented by many online businesses. For example, HubSpot offers free tutorials and templates on various marketing aspects such as Facebook marketing, Instagram marketing, Content Marketing, etc. You can also host a free webinar and teach your subscribers something trending marketing hacks so that they can keep visiting your website. Once you gain their trust, you will witness a significant rise in your email open rates. If your audience finds your lessons worth beneficial, they won’t hesitate to pay for your online workshops. Hence offering free digital gifts is a win-win situation for your business.

Sending Emails regularly and on Specific Days

Many people have a habit of sending emails frequently with the hope of getting more open rates. However, they are wrong. Sending emails on specific days and time instead of frequently have a positive impact on opening rates and engagement. A survey from HubSpot reveals that emails sent on Tuesdays have witnessed the highest open rates. This is one of the effective email marketing hacks used by very fewer marketers. In any email marketing campaign, you should set email delivery times and dates according to your prospects’ business operating times. Avoid sending emails during weekends as many businesses are on holiday. Based on your audience type, you can set the frequency of sending your emails once per week or in 10 days. Along with sending emails, you also need to monitor your email tracking performance i.e. open rates, click rates, etc. If you observe an increase in unsubscribe rates or a decrease in open rates, you need to reconsider your frequency on sending emails or your overall email marketing plan

Perform Email Outreach and Collaborate with Brands

Email outreach helps to grow your network with other brands. You can collaborate with other brands to run promotional campaigns or contests, host a webinar and accelerate your brand awareness. This will automatically grow your email list. You can also collaborate with some top influencers in your niche and promote your products. As an entrepreneur, you should master email outreach as this is one of the productive email marketing hacks.

Final Thoughts

Email marketing when done right gives your tremendous benefits. These email marketing hacks will help you grow your email lists along with boosting your brand awareness. Make sure you use professional email addresses to perceive yourself as a reliable and established business. You can also use emails to obtain customer feedback. Keep an eye on your competitor’s email marketing techniques and try to implement them quickly in your campaigns to increase your sales.
Have you used any of these email marketing hacks? Share your experience with us via comments now.

About Rashmi Chimmalgi

Rashmi Chimmalgi has 5+ years of Digital Marketing and Content Writing. She writes SEO/Lead Generation/ B2B Marketing articles for companies that want to grow their online business rapidly. Currently, she is a professional B2B freelance writer and helps potential business professionals to fulfill their website Content Writing and Lead Generation needs. You can find her on LinkedIn.

One Thought on “7 Essential Email Marketing Hacks for Entrepreneurs

  1. Prashanth on March 10, 2020 at 2:48 pm said:

    Thank you so much for sharing this excellent article.

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