So, let’s see how you can effectively double your sales with LinkedIn using these three proven ways.
1. Engage your audience – Post ‘relevant’ content
If you are looking to generate sales from LinkedIn or any other platform for that matter, you have to engage with your targeted audience.
And the best way to engage is not by pitching or promoting your product.
You have to cater to your audience by posting relevant content that might actually help your audience out.
Here’s how you can engage your audience:
Post in your groups and profile about your niche.
Add images and infographics in your post to attract the audience.
Write articles on your LinkedIn Pulse.
Share videos and tidbits talking about the solutions that might come in handy.
However, make sure that your content is public to ensure unlimited transparency and outreach. Plus, you can share your content on Twitter as well with one single click.
2. Create a Group
Creating your Group is one of the most powerful ways to give your sales a massive boost. And it is even more authoritative and profound that posting in other groups.
Humans crave social conversations, and they especially look up to someone initiating a cause.
That’s the way it is!
This is where being an admin of a group will come into play.
Firstly, it will give you establish you as a leader, where you will have your own set of followers. For this reason alone, professionals interested in your business will flock to your profile.
Secondly, creating a group negates the pesky task of sending the connection request to every prospect. Now, you don’t have to add connections, in fact, it will be you who would be flooded with connection requests from your prospects.
3. Sponsored Ads
You are incessantly sharing your views to reach your audience. But, here’s a catch – does it offer a guarantee of reaching the target audience?
The answer is an unfaltering no!
This is where LinkedIn advertising comes into play. This is the best way of letting the audience reach you rather than prowling on LinkedIn searching for your target audience. As part of a LinkedIn marketing strategy, paid advertising helps increase traffic and the possibility of getting leads.
LinkedIn promotional Ads are tailored to reach your targeted audience on both the computer and mobile device.
LinkedIn claims, “LinkedIn is much more than a social site. It’s a community of professionals – in a business mindset – that’s waiting to hear from you.”
Apart from the basic LinkedIn Page, the social media platform has a lot more to offer including its various tools. For example, LinkedIn for small business, which is generally used by small to middle size businesses to grow their business by showcasing it in the best light using LinkedIn’s company page.
Employees, customers, prospects, peers et al, coalesce together to grow a business. LinkedIn’s business page is aimed towards helping businesses to build prolific connections using three easy steps.
Step#1 First, showcase your expertise.
In this first step, you have to build an authentic business profile that reflects your brand’s story in the best light. It should provide an insight into your enterprise. It should impart a great deal of knowledge, “What makes you stand out of the norm?Why should prospects avail your services? So on and so forth.
Step#2 Next, boost your company’s brand.
Now that you have displayed your brand to the world, you have to build trust and strengthen connections. Connect with your target audience and make your brand reach the masses. Attract the audience by telling a compelling story about your brand, your aim, motto and culture.
Step#3 Then, find key people and connect.
See tips for building and engaging your target audience and online professionals. Attract new businesses, peers and employees. Engage your niche audience and recruit smart talented people to further your brand.
5. Use LinkedIn Analytics
You can’t solve a problem if you don’t know whether there is a problem in the first place.
If I could get a penny every time I say/write this. But it is so profound that it always warrants repetition. The major part of accruing benefits and boosting your sales is by paying attention to what is working out for you and what is not.
Understanding LinkedIn and how to use it to interact with other members positively is a key to double your sales through your LinkedIn marketing strategy.
Linking it all up
So, this is it! These were Five of the most actionable and easy ways to double your sales using one of the best social media platforms for the professionals – LinkedIn.
Use these LinkedIn strategies to double your sales today. Plus, leverage the humongous user base that ranges over 467 million members.
Have you ever thought of using LinkedIn to double the sales for your business? What other platforms are you leveraging to generate sales for your brand?
Deepti is a senior content writer with AeroLeads. She spends a lot of time brainstorming ideas and writing marketing and sales content. She also has a knack for writing and reading about politics and prevalent social issues and regularly pens letters to the Editor of The Hindu newspaper. When she is not working, you’ll find her socializing with friends or binge-watching Netflix. (And devouring sushi).